Thought Leadership (by Zakk, Nate, Kyle, and Olsen) on community-led funding
Example(s)
→ This is one example of a Thought Leadership tweet from Kyle: https://twitter.com/kbw/status/1648160458505953280?s=20
Tags
Channels
Frequency
Blog posts multiple times a month? Speaking engagements once a month? See
Product
Why this advances product goals
People sometimes connect with brands themselves, but they more likely connect with people behind the brands / people who EMBODY the brands.
Trusting the people leading Gitcoin Passport will inevitably boost integrations etc.
Other Context
We are not doing as much as we can and should to promote our leaders as thought leaders of Sybil Defense and Identity & Reputation. This is a commitment to change that.
See “Thematic Thought-Leadery Campaign Ideas:” below