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Identity and Branding Survey Results
Dislikes
Parent item
Dislike (%)
Sub-item
Like (%)
Neutral (%)
Neutrals
Likes
Votes
Adopting a brand name that conveys seriousness and professionalism
Adopting a brand name with a playful or humorous tone
Using an abstract or invented brand name
Projecting our purpose with our brand name
Projecting our values with our brand name
Using an acronym as a brand name
Mentioning specific technology (e.g., blockchain, Web3) in our brand name
Using ‘DAO’ in the brand name
26
55.00000000000001%
13%
32%
15
6
47
7
15%
23%
63%
30
11
48
Using a logo that includes text only
Using muted or neutral colors in our color palette
Adopting playful, vibrant, and unconventional colors in our color palette
Choosing a simple, minimalist design for our branding materials
Using abstract shapes in our logo design
Using imagery in our logo to project our purpose
Using symbols in our logo to project our values
Including “Easter Eggs”, fun hidden elements
3
7.000000000000001%
57.99999999999999%
36%
16
26
45
6
13%
46%
41%
19
21
46
2
4%
74%
22%
10
34
46
Requiring all projects to include measurable self-determination goals
Implementing an invite-only onboarding system
Promoting a casual and relaxed workplace culture
Adopting a flat organizational structure with minimal hierarchical levels
Using language and processes that empower and inspire self-initiative
5
11%
64%
26%
12
30
47
1
2%
65%
33%
15
30
46
Rejecting partnerships or sponsorships that do not fully align with our values
Using cutting-edge web3 technology as a core aspect of our public image
Projecting an “exclusivity” to organization membership
Highlighting self-determination in community-led projects
Focusing our branding on innovation and future-oriented thinking
Adopting an authoritative and knowledgeable brand voice
Positioning our organization as a leader in social innovation
Forming a legal entity for the organization
0
0%
55.00000000000001%
45%
21
26
47
0
0%
62%
38%
18
29
47