🚨

You’re trying to write for too many people

🚨 You’re trying to write for too many people 🚨

Paradoxically, you will reach more people by writing for fewer.

Why it matters: Generic writing that attempts to appeal to everyone can’t match the quality of writing that targets a specific niche. When you write for everyone, you write for no one.

Go Deeper:

Startups face a similar problem

There’s a paradox in the startup world. The more focused your business — the narrower your ideal customer — the more likely it is that you will find a customer who's willing to pay you.

When you have focus, your business improves because you’re able to give that customer exactly what they want.

But there’s a catch — in our global world, there will be many more customers just like the niche one you've identified.

Apply it to writing

Your writing should be as focused as possible. It should attempt to address one specific person.

At the top of your page, write a description of the single individual you are trying to reach. Give them a name, describe what they do, identify what they care about.

If your reader feels like the writing is being specifically tailored to them — they will care more.

Paradoxically, by focusing your writing, you will reach more people.

You’re trying to write for too many people

🚨 You’re trying to write for too many people 🚨

Paradoxically, you will reach more people by writing for fewer.

Why it matters: Generic writing that attempts to appeal to everyone can’t match the quality of writing that targets a specific niche. When you write for everyone, you write for no one.

Go Deeper:

Startups face a similar problem

There’s a paradox in the startup world. The more focused your business — the narrower your ideal customer — the more likely it is that you will find a customer who's willing to pay you.

When you have focus, your business improves because you’re able to give that customer exactly what they want.

But there’s a catch — in our global world, there will be many more customers just like the niche one you've identified.

Apply it to writing

Your writing should be as focused as possible. It should attempt to address one specific person.

At the top of your page, write a description of the single individual you are trying to reach. Give them a name, describe what they do, identify what they care about.

If your reader feels like the writing is being specifically tailored to them — they will care more.

Paradoxically, by focusing your writing, you will reach more people.