Old Research Questions (for investor groups)

What is an investment decision: What are the customer’s goals when making a decision to invest? How often do they have to make them?

What are the steps or stages that investors go through when making investment decisions? What are the key events that propel them along this timeline? How long does it usually take to …

Are decisions made collaboratively? When and when aren’t they?

If decisions are made collaboratively, how is this process managed? What tools are used to facilitate communication and consensus?

When are investors most likely to be triggered to need a solution like Harmonica? [Events that increase their desire for change, or increase the difficulty of a constraint]

Is there a specific logic or methodology they use on a regular basis that helps them make higher quality decisions?

What software do they use to make and communicate their decisions? How satisfied are they with these tools? How do they learn about them? Who makes the decision to hire a particular tool?

How do investors compare decision-making solutions? What’s important for them?

What are the key challenges or pain points experienced by investors in their decision-making process? What changes are they trying to make? What new experiences do they want to have that they don’t have now?

What are the things that block investors from making the changes they want (e.g. improving the quality or speed of their decision-making)?

Old Research Questions (for investor groups)

What is an investment decision: What are the customer’s goals when making a decision to invest? How often do they have to make them?

What are the steps or stages that investors go through when making investment decisions? What are the key events that propel them along this timeline? How long does it usually take to …

Are decisions made collaboratively? When and when aren’t they?

If decisions are made collaboratively, how is this process managed? What tools are used to facilitate communication and consensus?

When are investors most likely to be triggered to need a solution like Harmonica? [Events that increase their desire for change, or increase the difficulty of a constraint]

Is there a specific logic or methodology they use on a regular basis that helps them make higher quality decisions?

What software do they use to make and communicate their decisions? How satisfied are they with these tools? How do they learn about them? Who makes the decision to hire a particular tool?

How do investors compare decision-making solutions? What’s important for them?

What are the key challenges or pain points experienced by investors in their decision-making process? What changes are they trying to make? What new experiences do they want to have that they don’t have now?

What are the things that block investors from making the changes they want (e.g. improving the quality or speed of their decision-making)?