Polygon
Product
Co-marketing Support
Date
Jan 8, 2024 → Jan 24, 2024
Type
Status
Welcome to the Campaign Briefs template
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Page Contents
Business Objectives
Share 1-2 sentences
- Polygon Goals:
- Primary goal/intention: relaunching grants program as part of Polygon Village
- Secondary goal: expand messaging and community, decentralization, community-oriented and democratic voting
- CTAs:
- Support the decentralization of Polygon Grants!
- From Jan 8 to 14: eligible participants can onboard on the Gitcoin platform
- From Jan 15 to 24: donation round on the Gitcoin platform
- Additional CTAs TBD on input from Polygon
- Using Gitcoin Grants Stack on Polygon
- Want to avoid people thinking it’s an open round, push visibility to donors
- Want to celebrate that others can use GS on Polygon
- Metrics For Success:
- Impressions & engagement
- 2% Click thrus to the Polygon rounds
- Average tweet impressions 5k
- Track donors and donation amounts
DACI (PoCs)
Please @ people below
| Drive | Mathilda |
| Approver | Ericka |
| Consulted | Sov |
| Informed | DAO |
Key Audiences
Please share any relevant details below
Primary Audiences
- Gitcoin Community (Donors/Supporters)
- Polygon Community (Donors/Supporters)
- ETH Ecosystem
Secondary Audiences
- Builders
Key Messages
Primary Message
- Key Messages:
- Polygon is relaunching their grants program and running QF rounds on Grants Stack to support increased decentralization of their ecosystem
- Gitcoin and Polygon’s shared commitment to decentralization (values aligned)
- Polygon’s new grants program is QF enabled, not just direct grants, so the DAO can decide what to fund
Channel Strategy & Tactics
Please refer to this doc for all information regarding the comarketing for this round:
7. Risk Assessment & Mitigation
none
8. Other Considerations
- Polygon working with Layer 3 on quest
- UI walkthrough video (GS to create Loom)
- Donation Explainer (Layer 3 team to create)
- Twitter Space - 2 total (1. partnership focus (Polygon launch) and then 2. shill space (GS launch))
- Passport threshold is 5
9. Project Plan
10. Content Schedule
11. Ongoing Metrics Evaluation
[insert metrics database]