Marketing Director Workflow

Understand MMM Meeting Formats

Review the structure of the MMM Meetings to better understand how and when to contribute: 

Participate in coordination calls

A large part of your job is participating in coordination calls. Discover more about these calls here:

Marketing Director Coordination Calls

Know your points of contact

Know who you will be interacting with on a day-to-day basis, what they are responsible for, and how to contact them in relation to specific project needs. 

Some frequent points of contact are:

CSDO Lead (if applicable)

Growth Manager

Content Team

Design Team

Brand and Marketing Strategist

All Product Managers

💡

More information about the members of MMM and their roles can be found here:

Supervising and Innovating Marketing Initiatives

Provide oversight, generate fresh ideas, and lend support to those handling marketing for various projects, while building strategic marketing foundations. Advise the leadership team from a strategic perspective in line with Gitcoin's overall corporate strategy.

Cross-Functional Collaboration

Collaborate with across workstreams to align on strategies and roadmaps, focusing specifically on roadmapping. Once a roadmap is determined, begin thinking about budget:

If you are fulfilling the CSDO Lead function, use the roadmap to create a budget that can be discussed with the rest of CSDO.

Otherwise, brief the CSDO Lead on the roadmap and collaborate with them to create the budget.

Product-Oriented Collaboration

Oversee the strategic direction and brand management for each product, acting as a thought partner, sanity checker, and brainstorming ally.  

Make sure to maintain a balance between accommodating the aspirations of Product Managers along with other influencing elements such as the current brand image, public reception, future product roadmaps, and potential internal resistance associated with renaming.

This can include:

Reviewing documents such as GTM strategies or campaigns and providing suggestions

Identifying gaps in strategy

Consulting on potential partnerships for products

Engaging in calls with product marketing managers to provide advice or context from CSDO.

Ensuring each product maintains a vision for the overall organizational brand image.

Paying attention to contextual variables that may impact the effectiveness of their campaign. For example, a product tagline such as "unleash your funds" may resonate in a bull market but not a bear market.

Marketing Director Workflow

Understand MMM Meeting Formats

Review the structure of the MMM Meetings to better understand how and when to contribute: 

Participate in coordination calls

A large part of your job is participating in coordination calls. Discover more about these calls here:

Marketing Director Coordination Calls

Know your points of contact

Know who you will be interacting with on a day-to-day basis, what they are responsible for, and how to contact them in relation to specific project needs. 

Some frequent points of contact are:

CSDO Lead (if applicable)

Growth Manager

Content Team

Design Team

Brand and Marketing Strategist

All Product Managers

💡

More information about the members of MMM and their roles can be found here:

Supervising and Innovating Marketing Initiatives

Provide oversight, generate fresh ideas, and lend support to those handling marketing for various projects, while building strategic marketing foundations. Advise the leadership team from a strategic perspective in line with Gitcoin's overall corporate strategy.

Cross-Functional Collaboration

Collaborate with across workstreams to align on strategies and roadmaps, focusing specifically on roadmapping. Once a roadmap is determined, begin thinking about budget:

If you are fulfilling the CSDO Lead function, use the roadmap to create a budget that can be discussed with the rest of CSDO.

Otherwise, brief the CSDO Lead on the roadmap and collaborate with them to create the budget.

Product-Oriented Collaboration

Oversee the strategic direction and brand management for each product, acting as a thought partner, sanity checker, and brainstorming ally.  

Make sure to maintain a balance between accommodating the aspirations of Product Managers along with other influencing elements such as the current brand image, public reception, future product roadmaps, and potential internal resistance associated with renaming.

This can include:

Reviewing documents such as GTM strategies or campaigns and providing suggestions

Identifying gaps in strategy

Consulting on potential partnerships for products

Engaging in calls with product marketing managers to provide advice or context from CSDO.

Ensuring each product maintains a vision for the overall organizational brand image.

Paying attention to contextual variables that may impact the effectiveness of their campaign. For example, a product tagline such as "unleash your funds" may resonate in a bull market but not a bear market.