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RnDAO workspace
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🫐
Collabberry
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🗺️
Strategy
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Collabberry Strategy March-April 2025

Collabberry Strategy March-April 2025

This document presents the strategy for achieving the two goals the team has already agreed on: securing financial stability and validating problem-solution fit. It outlines how we plan to secure funding, improve onboarding, and assess whether a pivot is needed.
1. Goals
  1. Financial Stability
      • Secure $120K for 2025
      • $20K in Q1 (Immediate target)
  1. Validation of Problem-Solution Fit
      • Identify the best early adopters
      • Assess whether UX improvements solve onboarding friction
      • Determine if a pivot is necessary by end of April
2. Obstacles to adoption
  1. People don’t see value in Team Points - they don’t know what can they do with them, how to use them and don’t get a benefit out of them. Therefore contributors don’t care about TPs.
  1. Identifying agreements is difficult and especially market rates are hard to calculate.
  1. Performance
    1. Accuracy of Value Assessment – There is skepticism about whether teams or individuals can accurately assess the value produced by a contributor.
    2. Value-Based Performance – Performance should be based on value creation rather than just a rating system.
    3. Challenges in Flagging Non-Delivery – It remains difficult to identify contributors who haven't delivered any work; they neither receive negative reviews nor any reviews at all.
3. Solutions suggested on Team Points
  1. Narrative
      • TP as Future Value & Trust
        • TP represents future value and trust in the system.
        • There is a need for education on equity and ownership.
      • Better Narrative
        • Improve the storytelling around TP.
        • Consider renaming it to "Sweat Points" for clarity.
      • TP as a Promise of Value
        • Highlight how early employees in Web2 companies benefited from equity when companies IPOed.
        • Develop content that shows the journey from contributing TP in a bootstrapped venture to later success ("hero" stage).
  1. Create mechanism for automatically splitting tokens from inbound based on TPs (e.g. from gitcoin donations)
  1. Show calculation of % of total based on Market rate - fiat
  1. Launchpad of a token (speculative) based on TP balances (pre-airdrop tool)
  1. Legal Contracts binding TP to RWA
3. Market Validation Insights
  • Timing Mismatch: Companies are either too mature (equity structures already set) or too early (equity not yet a priority) to adopt Collabberry.
  • Cultural Barriers: In many cultures, equity is an unfamiliar or secondary concept compared to cash, limiting appeal.
  • Legal Relevance: Equity and tokenization raise legal questions that influence adoption.
4. Strategy for Achieving Goals
A. Secure Funding via Grants (Milena, Iulia)
  • Investment is not the immediate priority due to validation needs.
  • Focus on securing grants to fund validation efforts and refine the product.
  • Priority: AI Agent for Onboarding
    • AI-driven feature to simplify agreement setup and minimize friction.
    • Aligns with market trends, enhances fundability, and addresses user challenges.
    • Solves an obstacle to adoption (not the main one)
    • Secured funding allows for iterative testing, UX refinement, and strategic pivot assessment.
    • Taking care of the grant - finding, building and managing is handled by Milena and Iulia
B. Double-down on customer dev focusing on Team Points desirability (Cansy, Gustavo, Niki)
  1. Test proposed solutions
  1. Prototype if needed
  1. Build a strategy for collecting and processing input from the user research
5. Action Plan
  1. Submit Grant Proposals – Ensure alignment with AI & future-of-work funding themes.
  1. Finalize & Test AI Agent Prototype – Collect early feedback to measure onboarding friction reduction.
  1. Plan Customer Research - if needed get a weekly call with Drea to advise
  1. Assess Outcomes & Strategize Next Steps
      • Double down on the existing model with improved UX.
      • Build a solution to the TP desirability after such is found
      • Pivot if a stronger market need is identified.
🔍
RnDAO workspace
/
🫐
Collabberry
/
🗺️
Strategy
/
Collabberry Strategy March-April 2025

Collabberry Strategy March-April 2025

This document presents the strategy for achieving the two goals the team has already agreed on: securing financial stability and validating problem-solution fit. It outlines how we plan to secure funding, improve onboarding, and assess whether a pivot is needed.
1. Goals
  1. Financial Stability
      • Secure $120K for 2025
      • $20K in Q1 (Immediate target)
  1. Validation of Problem-Solution Fit
      • Identify the best early adopters
      • Assess whether UX improvements solve onboarding friction
      • Determine if a pivot is necessary by end of April
2. Obstacles to adoption
  1. People don’t see value in Team Points - they don’t know what can they do with them, how to use them and don’t get a benefit out of them. Therefore contributors don’t care about TPs.
  1. Identifying agreements is difficult and especially market rates are hard to calculate.
  1. Performance
    1. Accuracy of Value Assessment – There is skepticism about whether teams or individuals can accurately assess the value produced by a contributor.
    2. Value-Based Performance – Performance should be based on value creation rather than just a rating system.
    3. Challenges in Flagging Non-Delivery – It remains difficult to identify contributors who haven't delivered any work; they neither receive negative reviews nor any reviews at all.
3. Solutions suggested on Team Points
  1. Narrative
      • TP as Future Value & Trust
        • TP represents future value and trust in the system.
        • There is a need for education on equity and ownership.
      • Better Narrative
        • Improve the storytelling around TP.
        • Consider renaming it to "Sweat Points" for clarity.
      • TP as a Promise of Value
        • Highlight how early employees in Web2 companies benefited from equity when companies IPOed.
        • Develop content that shows the journey from contributing TP in a bootstrapped venture to later success ("hero" stage).
  1. Create mechanism for automatically splitting tokens from inbound based on TPs (e.g. from gitcoin donations)
  1. Show calculation of % of total based on Market rate - fiat
  1. Launchpad of a token (speculative) based on TP balances (pre-airdrop tool)
  1. Legal Contracts binding TP to RWA
3. Market Validation Insights
  • Timing Mismatch: Companies are either too mature (equity structures already set) or too early (equity not yet a priority) to adopt Collabberry.
  • Cultural Barriers: In many cultures, equity is an unfamiliar or secondary concept compared to cash, limiting appeal.
  • Legal Relevance: Equity and tokenization raise legal questions that influence adoption.
4. Strategy for Achieving Goals
A. Secure Funding via Grants (Milena, Iulia)
  • Investment is not the immediate priority due to validation needs.
  • Focus on securing grants to fund validation efforts and refine the product.
  • Priority: AI Agent for Onboarding
    • AI-driven feature to simplify agreement setup and minimize friction.
    • Aligns with market trends, enhances fundability, and addresses user challenges.
    • Solves an obstacle to adoption (not the main one)
    • Secured funding allows for iterative testing, UX refinement, and strategic pivot assessment.
    • Taking care of the grant - finding, building and managing is handled by Milena and Iulia
B. Double-down on customer dev focusing on Team Points desirability (Cansy, Gustavo, Niki)
  1. Test proposed solutions
  1. Prototype if needed
  1. Build a strategy for collecting and processing input from the user research
5. Action Plan
  1. Submit Grant Proposals – Ensure alignment with AI & future-of-work funding themes.
  1. Finalize & Test AI Agent Prototype – Collect early feedback to measure onboarding friction reduction.
  1. Plan Customer Research - if needed get a weekly call with Drea to advise
  1. Assess Outcomes & Strategize Next Steps
      • Double down on the existing model with improved UX.
      • Build a solution to the TP desirability after such is found
      • Pivot if a stronger market need is identified.