Meetwith Business Strategy Handbook
This handbook is adopted from Adam Robinson’s very interesting handbook on how to run a startup through the path of growth. This contains a detailed guide on How Meetwith thinks about growth as a small company.
Background
Meetwith is a meeting scheduling tools for fluid teams and individuals working across multiple organisations. Our user productivity and privacy focused approach to developing Meetwith has had us consistently working with our current users everyday to make the product better for them.
In this document, I’ll be outlining the important elements from an experienced builder on how to take Meetwith from where we are to where we a supposed to be - growth.
Statement of value
Meetwith helps you save time for the things that matters.
At Meetwith, we believe that time is the unit of value in the workplace. Our promise is to build products and features that allows users (freelancers, coaches, consultants, advisors and individuals working across multiple organisations) to effectively manage their time and all team commitments in form of meetings and calls.
Buyer Persona
One important question any business should answer is the question of, Who are the target customers of this product? For Meetwith, the answer to this question is:
- Freelancers
- Coaches/Educators
- Consultants
- DAO workers
the details provided below about these user group are not real, they’re just fictions.
| User group | Profile |
| Freelancers - someone who sells services to different employers without a long-term contract with any of them. | DEMOGRAPHICS Age Location Industry Company size Job title PSYCHOGRAPHICS Values Beliefs Motivations Goals Pain points BEHAVIOURS Where they spend time online What they read How they make decisions |
| Coaches/Educators - Coaches and educators are professionals who help others develop skills, knowledge, and capabilities, through trainings, workshop etc. | DEMOGRAPHICS Age Location Industry Company size Job title: coach PSYCHOGRAPHICS Values Beliefs Motivations Goals Pain points BEHAVIOURS Where they spend time online What they read How they make decisions |
| Consultants - Consultants are professionals who provide expert advice and services to individuals, organizations, or businesses in specific fields or industries. They are typically hired for their specialized knowledge, experience, and problem-solving skills. | DEMOGRAPHICS Age Location Industry Company size Job title PSYCHOGRAPHICS Values Beliefs Motivations Goals Pain points BEHAVIOURS Where they spend time online What they read How they make decisions |
| DAO workers - DAO workers are individuals who contribute to Decentralized Autonomous Organizations (DAOs), which are blockchain-based organizations that operate according to transparent rules encoded as computer programs without traditional hierarchical management structures. Examples are core contributors, developers, community managers, content creators, bounty hunters, subject matter experts etc. | DEMOGRAPHICS Age Location Industry Company size Job title PSYCHOGRAPHICS Values Beliefs Motivations Goals Pain points BEHAVIOURS Where they spend time online What they read How they make decisions |
Customer Pain Points
These are the specific problems your product/service solves.
→ Your marketing & sales language should be focused around poking at these pain points.
→ Why this matters - Knowing your customer deeply allows you to tailor your messaging, product, and sales approach for maximum impact.
→ Your entire message should be built around understanding and relieving your customers' pain points, not just showcasing your product's features or statistics.
→ This pain-centric approach builds deeper connections and drives more effective sales.
Problem statement
→ This step focuses on the problem your product or service addresses. It's about
clearly defining the need you're fulfilling.
→ Your marketing and sales messaging should be heavily focused on the problem, NOT the solution itself.
→ The best way to sell something is to poke at your audience's problems and pain points that the product relieves.
→ Your solution will only make sense if the problem is well understood. You also can’t fake a problem. It has to be a real source of pain.
- Describe the problem your product/service solves:
- Explain the problem's impact: (What are the consequences of this problem for your customer?):
- Explain why it's urgent to solve: (Why is solving this problem a priority for your customer now?):
- Write a concise problem statement: (One or two sentences summarizing the core problem):
Introduction (Craft your Elevator Pitch)
This step is about creating a concise, compelling introduction that grabs attention and clearly communicates your value. Think of it as your "elevator pitch" – a brief, persuasive summary of who you are and what you offer.
Unique Value Proposition (UVP)
Share your Story (Build connection)
This step is about crafting a compelling brand narrative that resonates emotionally with your audience. It's about moving beyond features and stats to build genuine connection.
Detail Your Solution (Highlighting Key Features)
Our Offer & Pitch (Creating Your Sales Foundation)