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Growth Marketing - Goals for next 30-60-90 days

Growth Marketing goals for MeetWith over the next 30-60-90 day goals - June-Aug 2025 (completed by coffee-crusher).

This is not an inclusive list, and will continue to be refined and expanded upon. 

30 Day Goals

Identify initial list target list (based upon current campaigns) and create a simple status tracking (Notion project mgr template)

Creation of a user interview process

Questionnaire template

Standardized recordings and summary

Creation of a simple 2-4 slides overview of MW for user interviews (benefits, use cases)

Communications process to update product team (i.e. most common themes, “outlying opportunities”)

Follow up with user after interview - engagement for their next steps (MW Discord invite?), “try the product out for 15 days” & how they give feedback

Complete first set of interviews from target list (initial target is 15-20 user interviews) - “frens of frens network”.

Creation of a Growth Marketing sub-page on MW

Tracking all user interviews, target list, product feedback. etc.

60 Day Goals

Creation a campaign to identify additional user targets - both individual and partnership opportunities (communities)

Expand upon User interview tracking system - to an User “CRM” database in Notion

Create a simple feedback process for users - i.e. “feedback button” and/or pop up in MW app

Explore thru user interviews of other “gold nuggets” - with simple communication process for dev product MW team

Creation of a simple walk-thru videos (shared on socials) on how to use the product - 45-60 sec videos

Scheduling a group meeting

Creation of a group

Adding a new person/editing the meeting

How to connect your Calendar (Google, etc.), Wallet

Expand upon use in two blog posts based upon video’s listed above

Completion of new user interviews - target of 15-20 user interviews

90 Day Goals

Track and enhance performance metrics (KPI’s) tracking - Dune tracking (i.e. downloads, upgrades to paid MW version). Reporting on Notion page

Completion of new user interviews - target of 15-20 user interviews

Creation of a marketing strategy that aligns with user stories (based upon user interviews)

Identify tier 1-2 target verticals/industries/ICP’s, KPIs, measurement, tracking & status updates to MW team

Execution and tracking of marketing strategy - over 3 month campaign

Growth Marketing - Goals for next 30-60-90 days

Growth Marketing goals for MeetWith over the next 30-60-90 day goals - June-Aug 2025 (completed by coffee-crusher).

This is not an inclusive list, and will continue to be refined and expanded upon. 

30 Day Goals

Identify initial list target list (based upon current campaigns) and create a simple status tracking (Notion project mgr template)

Creation of a user interview process

Questionnaire template

Standardized recordings and summary

Creation of a simple 2-4 slides overview of MW for user interviews (benefits, use cases)

Communications process to update product team (i.e. most common themes, “outlying opportunities”)

Follow up with user after interview - engagement for their next steps (MW Discord invite?), “try the product out for 15 days” & how they give feedback

Complete first set of interviews from target list (initial target is 15-20 user interviews) - “frens of frens network”.

Creation of a Growth Marketing sub-page on MW

Tracking all user interviews, target list, product feedback. etc.

60 Day Goals

Creation a campaign to identify additional user targets - both individual and partnership opportunities (communities)

Expand upon User interview tracking system - to an User “CRM” database in Notion

Create a simple feedback process for users - i.e. “feedback button” and/or pop up in MW app

Explore thru user interviews of other “gold nuggets” - with simple communication process for dev product MW team

Creation of a simple walk-thru videos (shared on socials) on how to use the product - 45-60 sec videos

Scheduling a group meeting

Creation of a group

Adding a new person/editing the meeting

How to connect your Calendar (Google, etc.), Wallet

Expand upon use in two blog posts based upon video’s listed above

Completion of new user interviews - target of 15-20 user interviews

90 Day Goals

Track and enhance performance metrics (KPI’s) tracking - Dune tracking (i.e. downloads, upgrades to paid MW version). Reporting on Notion page

Completion of new user interviews - target of 15-20 user interviews

Creation of a marketing strategy that aligns with user stories (based upon user interviews)

Identify tier 1-2 target verticals/industries/ICP’s, KPIs, measurement, tracking & status updates to MW team

Execution and tracking of marketing strategy - over 3 month campaign