Venture Proposition (In)Validation

We created several Hypothesis and tested it against different segments through street interviews, surveys, “paper” experiments, as well as SME interviews to (in)validate the validity of a proposition to understand needs, solution fit as well as market fit. We also cross examined it with desk research and market research.

 

Our process was mapping our assumptions, and then ranking them. Starting from the most wild and important we create hypothesis and chose the best method and the scale of the experiment to test the hypothesis.