Assumptions
- is there a customer with a pain? (does someone care)
- can they afford to pay and make the decision to buy? (customer vs user vs decision makers)
- do they care enough to pay?
- are there enough of them to sustain the business? (market size)
- can you reach them effectively (CLV [client live time value] vs CAC [client acquisition costs])
Assumptions
- is there a customer with a pain? (does someone care)
- can they afford to pay and make the decision to buy? (customer vs user vs decision makers)
- do they care enough to pay?
- are there enough of them to sustain the business? (market size)
- can you reach them effectively (CLV [client live time value] vs CAC [client acquisition costs])