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F1000; includes oversees employees so likely an overestimate We think 1/3 has this type of set up
Assumes 65% market share for top 10, minus Proprietary Access Portals from F1000. 60% of US employed by companies with <1K employees. 35% with <100
Square (35K businesses @ 10 employees/seller; 3.5M active sellers with 1% opt-in rate); Gusto (120K businesses, 1.6M employees); Toast (20K restaurants; 1M employees); Zenefits (~500K employees based on HC data vs. Gusto)
SSO Market Size in US: $720M; Okta average pricing = $3/user/month