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Marketing Budget 2021

Marketing Budget 2021

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Marketing Budget 2021
Month
Description
Planned
Outcomes Expected
Link to Campaigns
Spend
Leftover
Actual performance (outcomes)
Biz Units
Budget
January
no ppc
$0.00
$0.00
1000
$1,000.00
February
no ppc
$0.00
$0.00
1000
$1,000.00
March
Grants Round 8 spent $1373 on funding round ads (Display retargeting & Twitter audiences) & $500 on Hackathon ads (Twitter & only $50 on retargeting display ads.)
$2,500.00
Increase number of grants funded. Increase number of hackathon participants. We don't have baslines so the idea is to increase from the trends set in the last rounds in terms of grants metrics and MAU.
$0.00
1000
GRANTS
EVENTS
$1,000.00
April
Begin "always on" application process ads - Highly targeted - Start platform ad campaigns for attracting overall web traffic optimized for "sticky conversions" of developers as active users
$1,000.00
Begin to fill "bucket" of applications for Kernel fellowship. Increase total emails on our list. Increase WAU
$0.00
1000
KERNEL
PLATFORM
$1,000.00
May
Continuation and tweaks of developer acquisition strategy
$500.00
Increase total emails. Increase WAU
$0.00
1000
PLATFORM
$1,000.00
June
Execute same strategy as GR8 & GR9. Tweak copy and design improvements for ads.
$3,000.00
Increase number of grants funded. Increase number of hackathon participants.
$0.00
1000
GRANTS
EVENTS
$1,000.00
July
Continuation and tweaks of developer acquisition strategy
$1,000.00
Increase total emails. Increase WAU.
$0.00
2500
PLATFORM
$2,500.00
August
Optimize Kernel acquisition. Baseline developer acquisition numbers for hackathon promotions.
$1,000.00
Increase specific track interest for kernel (applications received). Increase WAU through hackathon promotions.
$0.00
2500
KERNEL
EVENTS
$2,500.00
September
Increase spend on same stacked strategy.
$5,000.00
Increase number of grants funded. Increase number of hackathon participants.
$0.00
2500
GRANTS
EVENTS
$2,500.00
October
Run a Hackathons acquisition campaign for web2 devs and enterprise
$1,000.00
Increase WAU and baseline our stats for attracting Web 2 devs.
$0.00
2500
EVENTS
$2,500.00
November
Kernel acquisition improvements. Continue Hackathon acquisition.
$1,000.00
Increase Kernel applications. Increase WAU.
$0.00
2500
KERNEL
EVENTS
$2,500.00
December
Increase spend on same stacked strategy.
$5,000.00
Increase number of grants funded. Increase number of hackathon participants.
$0.00
2500
GRANTS
EVENTS
$2,500.00
🗃️
Vaults
/
Marketing Archives
/
Marketing Budget 2021

Marketing Budget 2021

Default view

Marketing Budget 2021
Month
Description
Planned
Outcomes Expected
Link to Campaigns
Spend
Leftover
Actual performance (outcomes)
Biz Units
Budget
January
no ppc
$0.00
$0.00
1000
$1,000.00
February
no ppc
$0.00
$0.00
1000
$1,000.00
March
Grants Round 8 spent $1373 on funding round ads (Display retargeting & Twitter audiences) & $500 on Hackathon ads (Twitter & only $50 on retargeting display ads.)
$2,500.00
Increase number of grants funded. Increase number of hackathon participants. We don't have baslines so the idea is to increase from the trends set in the last rounds in terms of grants metrics and MAU.
$0.00
1000
GRANTS
EVENTS
$1,000.00
April
Begin "always on" application process ads - Highly targeted - Start platform ad campaigns for attracting overall web traffic optimized for "sticky conversions" of developers as active users
$1,000.00
Begin to fill "bucket" of applications for Kernel fellowship. Increase total emails on our list. Increase WAU
$0.00
1000
KERNEL
PLATFORM
$1,000.00
May
Continuation and tweaks of developer acquisition strategy
$500.00
Increase total emails. Increase WAU
$0.00
1000
PLATFORM
$1,000.00
June
Execute same strategy as GR8 & GR9. Tweak copy and design improvements for ads.
$3,000.00
Increase number of grants funded. Increase number of hackathon participants.
$0.00
1000
GRANTS
EVENTS
$1,000.00
July
Continuation and tweaks of developer acquisition strategy
$1,000.00
Increase total emails. Increase WAU.
$0.00
2500
PLATFORM
$2,500.00
August
Optimize Kernel acquisition. Baseline developer acquisition numbers for hackathon promotions.
$1,000.00
Increase specific track interest for kernel (applications received). Increase WAU through hackathon promotions.
$0.00
2500
KERNEL
EVENTS
$2,500.00
September
Increase spend on same stacked strategy.
$5,000.00
Increase number of grants funded. Increase number of hackathon participants.
$0.00
2500
GRANTS
EVENTS
$2,500.00
October
Run a Hackathons acquisition campaign for web2 devs and enterprise
$1,000.00
Increase WAU and baseline our stats for attracting Web 2 devs.
$0.00
2500
EVENTS
$2,500.00
November
Kernel acquisition improvements. Continue Hackathon acquisition.
$1,000.00
Increase Kernel applications. Increase WAU.
$0.00
2500
KERNEL
EVENTS
$2,500.00
December
Increase spend on same stacked strategy.
$5,000.00
Increase number of grants funded. Increase number of hackathon participants.
$0.00
2500
GRANTS
EVENTS
$2,500.00