Campaigns for MAJOR Product Improvements
Example(s)
Direct Grants
Bug Fixes from Beta Round
Improved UX flows
Tags
Channels
Frequency
TBD w/ Meg
Product
Why this advances product goals
This advances product goals because major product improvements give us an opportunity to spotlight our tech with newsworthy updates; as well as show existing community that we’re listening to their feedback and making continuous improvements to the products
Other Context
This is when we mobilize our supporter community, large channels and email list(s) to amplify our most exciting updates.