Bounty Board Campaign
S3 Goals
- Build Bounty Board marketing presence
- Awareness and association to DAO tooling
- Identify and engage with target audience
- Signups: exceed Bounty Board's capacity to deploy
- (longer term) Transition from Marketing Guild as consultant to Bounty Board in-house marketing talent
Scope & Requirements
- Build marketing presence on Twitter [S3 Goal 1]
- Twitter handle: @daobountyboard
- Managed by Campaign Manager (Marketing Guild). Longer term, transitioned in-house to Bounty Board.
- Retweet by @BanklessDAO handle where appropriate.
- Content for tweets created by a copywriter and designer, retained in the project. Agree with Bounty Board upfront on topic per week + sign off before public posting.
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- Build basic funnel: from awareness to beta sign up form [S3 Goal 2 & 3]
- Create and deploy Beta sign up form
- Purpose of sign up form is to 1) identify target audience and 2) engage with audience via signups β call to action for DAOs
- Target audience is βB2Bβ, meaning DAOs that would like to implement a Bounty Board
- Emphasize DAO tooling usage β get feedback / build strong relationships
- Single page landing website incl. features / loom video [OPTIONAL / can be done later]
- Who would create this website / and its content?
- Establish a unique voice for Bounty Board
- Longer term oriented. Build Bounty Board brand and marketing presence
- Future vision to build for all DAOs
- Strong relationship with partners in the DAOverse
- Premium quality service
Budget - 50,000 BANK ($0.10/BANK =$5,000)
- Create logo (used as pfp) and Twitter banner
- Twitter campaign: 2 tweets per week, for 4 weeks
- Campaign manager:
- Campaign management
- Plan / post tweets according to agreed schedule
- Monitor progress to meet KPI (tweet engagement, sign ups)
- Weekly sync with Bounty Board team to discuss campaign progress + actions
- Designer:
- Design artwork for tweets according to BanklessDAO brand + Bounty Board wishes and requirements. Design BB logo and Twitter banner.
- Copywriter:
- Deliver copy and voice for tweets according to BanklessDAO brand + Bounty Board wishes and requirements
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REMUNERATION (PLANNED)
| Resources / month | Budget / month | Actions |
| Campaign manager | Total 18h = 18k (4h30 per week) | Manage campaign, coordinate with BB and advice on marketing strategy, post content and manage Twitter account. Create sign up form, part of campaign flow. |
| 2x Designers Mag Lacarolina | Total 12h = 12k (1h30 per post) 6h = 6k 6h = 6k | Support with visual assets for posts. |
| 2x Designers Mag Lacarolina | Total 6h = 6k Logo 4h = 4k Banner 2h = 2k | Create logo + twitter banner. |
| Copywriter FreedomFighter (first week) Ornella (second week) Tazza (third week) x (fourth week) | Total 8h = 8k (1h per post) 2 posts = 2k 2 posts = 2k 2 posts = 2k 2 posts = 2k | Support with copy for posts. |
| Marketing Guild | 6k | γ € |
REMUNERATION (ACTUALS)
| Talent | Planned Remuneration | Final Remuneration |
| Sorolla | 18h = 18k | 18h = 18k |
| Mag | Logo 4h = 4k 4x Designs 6h = 6k | Logo 4h = 4k 4x Designs 6h = 6k |
| Lacarolina | Banner 2h = 2k 4x Designs 6h = 6k | Banner 2h = 2k 2x Designs 3h = 3k |
| Tazza | 2x Copy = 2k | 2x Copy = 2k 2x Designs 3h = 3k |
| FreedomFigther | 2x Copy = 2k | 2x Copy = 2k |
| Ornella | 2x Copy = 2k | 4x Copy = 4k |
| Marketing Guild | 6k | 6k |
Twitter Campaign Schedule
- First week: Bounty Boardβs mission in the DAOverse
- Second week: what does Bounty Board can do for you. Benefits and services
- Third week: why is Bounty Board the right choice for you (e.g., premium service, strong long term partnership) β sign up form
- Fourth week: opportunities to collaborate, get in touch! β sign up form