Schelling Point Marketing Jam

Audience:

Regen

Public Goods Maxis:These are influencers at the intersection of crypto, culture and Public Goods plus those who are already familiar with Gitcoin

Ecosystem Influencers: These are the influential fans who reference us in their talks, writings, personal conversations, etc.

Regen audience who may or may not be familiar with Gitcoin–they care about crypto for good and are craving regenerative use cases to fuel their optimism

Content Buckets: 

For now content call fall into 4 thematic buckets: 

Regen & Desci: Building regenerative solutions for planetary health

Culture: Media, art, music and more worth funding as a public good - including the creators behind culture

Circular Economics & Defi: Sustainable funding mechanisms for communities

Impact & Advocacy: Driving a more inclusive economy

Identity: Data freedom and reputation management

Content Types: 

Thought Leadership/RT List: 

Channel Strategy

Main Channels

Twitter

Lens?

Invite your friends and guests

Invite your friends and TEDx event guests to "like" your  page. When they “like” your page, all of their friends will get notification of your page on their feed.

Announce speakers as you confirm them

Once you book a speaker, let your  fans know! Give them teasers on your speakers’ talk, and make sure to “tag” any speakers who may have their own Facebook page.

Post photos

People love visuals. Make sure to post pictures of the venue, speakers, and other photos relevant to your event or theme. After your event, post your photos on the page for everyone to see and share.

Highlight other Web3 events

Giving kudos to other TEDx events is a great way to engage others in the TEDx community, and encourage other TEDx events spread the word about your event. There’s a reason why they call it social “networking”! You can find more about what happened at other TEDx events around the world on our TEDx Facebook page.

Engage your fans with questions

Engage your community with questions. Ask fans to share their favorite TED Talks, or what “big idea” they’ve thought of that week. Be creative!

Share blog posts

If you have a blog (which we’ll talk about next), post all of your blog posts on your Facebook page. Spark conversation by asking a question related to the post.

Also don’t forget to promote your Facebook page outside of Facebook – add a Facebook “like” box or another sharing widget to your website, and include your Facebook page URL in all of your email updates.

Tweet all event updates

Use your Twitter account to post about event changes, speaker announcements, logistics, and other exciting updates about the event.

Engage with others

Start conversations with other people on Twitter. This especially applies to your guests and other TEDsters and TEDx’ers. Make lists of local influencers and your event’s speakers.

Create and use hashtags

Hashtags are a terrific way to bring attention to your Twitter handle. Create a hashtag for your event, and use already existing hashtags to your tweets (e.g., #TEDx).

Live tweet the event

A great way to give the online community a taste of your event is to live tweet it in real time. This especially applies to TEDx events with a livestream, so that viewers can also live tweet as they’re watching. Remember to use your event's hashtag so others can follow the conversation.

Also don’t forget to promote your Twitter account outside of Twitter – add a Twitter widget to your website, and include your Twitter handle in all of your email updates.

Schelling Point Marketing Jam

Audience:

Regen

Public Goods Maxis:These are influencers at the intersection of crypto, culture and Public Goods plus those who are already familiar with Gitcoin

Ecosystem Influencers: These are the influential fans who reference us in their talks, writings, personal conversations, etc.

Regen audience who may or may not be familiar with Gitcoin–they care about crypto for good and are craving regenerative use cases to fuel their optimism

Content Buckets: 

For now content call fall into 4 thematic buckets: 

Regen & Desci: Building regenerative solutions for planetary health

Culture: Media, art, music and more worth funding as a public good - including the creators behind culture

Circular Economics & Defi: Sustainable funding mechanisms for communities

Impact & Advocacy: Driving a more inclusive economy

Identity: Data freedom and reputation management

Content Types: 

Thought Leadership/RT List: 

Channel Strategy

Main Channels

Twitter

Lens?

Invite your friends and guests

Invite your friends and TEDx event guests to "like" your  page. When they “like” your page, all of their friends will get notification of your page on their feed.

Announce speakers as you confirm them

Once you book a speaker, let your  fans know! Give them teasers on your speakers’ talk, and make sure to “tag” any speakers who may have their own Facebook page.

Post photos

People love visuals. Make sure to post pictures of the venue, speakers, and other photos relevant to your event or theme. After your event, post your photos on the page for everyone to see and share.

Highlight other Web3 events

Giving kudos to other TEDx events is a great way to engage others in the TEDx community, and encourage other TEDx events spread the word about your event. There’s a reason why they call it social “networking”! You can find more about what happened at other TEDx events around the world on our TEDx Facebook page.

Engage your fans with questions

Engage your community with questions. Ask fans to share their favorite TED Talks, or what “big idea” they’ve thought of that week. Be creative!

Share blog posts

If you have a blog (which we’ll talk about next), post all of your blog posts on your Facebook page. Spark conversation by asking a question related to the post.

Also don’t forget to promote your Facebook page outside of Facebook – add a Facebook “like” box or another sharing widget to your website, and include your Facebook page URL in all of your email updates.

Tweet all event updates

Use your Twitter account to post about event changes, speaker announcements, logistics, and other exciting updates about the event.

Engage with others

Start conversations with other people on Twitter. This especially applies to your guests and other TEDsters and TEDx’ers. Make lists of local influencers and your event’s speakers.

Create and use hashtags

Hashtags are a terrific way to bring attention to your Twitter handle. Create a hashtag for your event, and use already existing hashtags to your tweets (e.g., #TEDx).

Live tweet the event

A great way to give the online community a taste of your event is to live tweet it in real time. This especially applies to TEDx events with a livestream, so that viewers can also live tweet as they’re watching. Remember to use your event's hashtag so others can follow the conversation.

Also don’t forget to promote your Twitter account outside of Twitter – add a Twitter widget to your website, and include your Twitter handle in all of your email updates.