Lead Scoring
Current
Description
Score leads based on 2 factors: 1. Ideal customer fit (explicit contact data) and 2. Engagemnet level (implicit behavioral data). Assess recency of activity and frequency of activity to infaate or degrade score. Apply lead scor threshoolds to send sales-ready leads to CRM. Trigger actions based on lead score (ie. add to program).
Next Steps
Priority Level
Related to Pillars (DB) (Types of Tasks)