Competitive Analysis Plan for Gitcoin Passport (S20)
Context
As of 2023-11-29, this hasn’t really started, but is important.
TLDR: The competitive analysis for Gitcoin Passport will take place over seven weeks, from X to Y dates. The presentation of the findings is slated for the week of Z date. The first week will be dedicated to the project kickoff and initial research, including team alignment and initial identification and categorization of competitors. Weeks 2 through 5 will involve a deep dive into the offerings, messaging, and market presence of 2-3 competitors each week. During the sixth week, the collected data will be analyzed to prepare the final report and presentation. The concluding seventh week will feature a presentation of the findings and recommendations to the leadership team. The success of this project will be measured by a comprehensive understanding of the competitive landscape, as well as the identification of opportunities, threats, and actionable insights for Gitcoin Passport's future strategy.
Objective
To perform a comprehensive competitive analysis to identify competitors, understand their offerings, and evaluate their strategies to inform Gitcoin Passport's future direction and product development.
Week 1: Project Kickoff & Align on Shortlist to Research (Insert Dates)
Objectives:
- Align the team on the goals and methods for competitive analysis.
- Generate a list of competitors in both direct and indirect categories—including a shortlist of 5-10 that the product team most urgently wants to understand better.
Actions:
- Team alignment meeting to discuss objectives and deliverables.
- Securing a shortlist from product team.
- Identify other competitors to research for weeks 2-5.
Week 2: Nothing
Weeks 3-5: In-depth Data Collection on Multiple Competitors (Insert Dates)
Objectives:
- Deep-dive into multiple competitors' offerings, pricing models, and features each week.
- Collect data on competitors' messaging and marketing channels.
Actions:
- Categorize competitors based on the services they provide and their market positioning.
- Each week, select 2-3 competitors from the shortlist for in-depth analysis.
- Visit each competitor's website for product details, pricing, and customer reviews.
- Monitor competitors' social media channels to evaluate messaging and customer engagement.
- Share format of research collected along the way to revise what data is collected based on feedback from product team.
Week 6: Prep a Presentation for Passport Pod (Insert Dates)
Objectives:
- Analyze the data collected to draw insights.
- Prepare the final report and presentation.
Actions:
- Compilation of the final report.
- Prepare a presentation summarizing key findings, insights, and recommendations.
Week 7: Present at Passport Pod (Insert Dates)
- Present the findings and recommendations to the leadership team for discussion and future action planning.
Success Criteria:
- Comprehensive understanding of the competitive landscape.
- Better identification of opportunities and threats.
- Actionable insights and recommendations for Gitcoin Passport’s future strategy.