Reorg Comms Campaign
Product
Co-marketing Support
Date
Feb 1, 2024
Type
Status
Welcome to the Campaign Briefs template
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Page Contents
Business Objectives
Share 1-2 sentences
- Support the socialization Gitcoin = Grants = Growth
- Transparently share and celebrate organizational changes happening at Gitcoin.
- Continue to position Gitcoin as tech-centric and as grants-first org while re-emphasizing the our commitment to community engagement and progressive decentralization (Gitcoin 2.0)
DACI (PoCs)
Please @ people below
| Driver | Laura |
| Approver | Laura |
| Consulted | Caolan, Mathilda, Rena |
| Informed | CSDO |
Key Audiences
Please share any relevant details below
Primary Audiences
- Gitcoin Citizens
- Gitcoin Token Holders
- Gitcoin Partners
- Crypto media
Secondary Audiences
- Prospects partners/investors
- Mainstream media
- ETHDenver attendees
Key Messages
Primary Messages
- Gitcoin's focus is on grants moving forward "Gitcoin = Grants”.
- Incentivizing Growth: We believe that grants programs are vital for fostering growth in open-source ecosystems, particularly Layer 2 solutions and protocols, by incentivizing the development of novel applications and use cases.
- Building Confidence: By ensuring measurable, proven impact from grants, Gitcoin aims to instill confidence within Ethereum communities, with the aim of leading a resurgence of grant making and capital allocation for sustainable growth.
- Re-organizing to re-focus: We are creating a new business unit within the DAO to allow our product teams to build faster respond better to market demands.
Secondary Messages
- The rest of the DAO will be comprisesd of a series of teams working focused on serving our community.
- They will be working on progressively decentralizing the DAO, stewarding community-driven innovation and advancing public goods funding experiments. By having teams specifically focused on these efforts, we are actively investing in a future for Gitcoin that is more community-driven, modular and agile.
- Extending the Gitcoin 2.0/Endgame narrative
- Appreciation for collective contributions to date and celebration of progressive decentralization i.e. there’s a success story here of turning products into standalone biz units.
Notes:
Tertiary Messages
- Passport is preparing to raise capital
- Meg Lister has been promoted to GM of product at Gitcoin.
Channel Strategy & Tactics
Click into each tactic for sub briefs
Table
Campaign Tactics (3)
Name
Owner
Tactics
Copy/Design Required?
Metrics for Success
7. Risk Assessment & Mitigation
- Develop a specific crisis response plan that covers potential leaks or sensitive details reaching the media.
- Identify and engage with influential voices within the Gitcoin community before the public announcement.
- Arrange one-on-one meetings or private sessions to brief them on the situation, address their concerns, and offer them an opportunity to provide input or ask questions in a closed setting.
- Express empathy for their potential emotional responses and encourage them to express their frustrations privately rather than in public channels i.e. set up a support group and/or trauma response unit.
- A highly regarded example handling layoffs sensitively is “A Message from Co-Founder and CEO Brian Chesky“.
8. Other Considerations
- Engage with key media outlets and journalists proactively, providing them with accurate information to ensure they have a well-rounded view of the situation.
9. Project Plan
10. Content Schedule
11. Ongoing Metrics Evaluation
[insert metrics database]