Grants Run-Book
COMMUNICATIONS
LEGEND >>>
⚒️ Grant Creators
💸 Individual Grant Contributors
🦸 Matching Donors
EMAIL
> 3 WEEKS
4W - ⚒️ Do you want to participate in another round?
3W - All Emails List - Save the Date
1 < X < 3 Weeks
2W - Add info to weekly mint
2W - ⚒️💸🦸 Grant Round Announcement
10D - ⚒️ Remember to activate your grants
Set up drip to grants interest without having participated
Launch Week
⚒️ Remember to promote your grant on socials
Add to Daily Digest
7D - Announcement to all (Combine with Hackathon and mention blog post)
SOCIAL
> 3 Weeks
Announcement: Become a Matching Partner
Announce each matching partner 1 by 1
1 < X < 3 Weeks
Announcement: 2W
Past grants that were funded - link to create a grant page
Announcement: 1W
About the Chill n Shill
Tweet thread about collections
Past grants rounds - Tweet thread of round by round top level stats
Matching Partner Boost
Launch Week
Tweet thread about how donations help projects get matching pool funds
Deadline to create a grant
Tweet thread about how some of the best projects that have gotten their start with grants - Uniswap, etc
Announcement: 24H
Announcement: 1H
Announcement: Kick Off
Tweet thread about largest past contributions
COMMUNITY
Blog, Content, Townsquare, & Discord
> 3 Weeks
Hype Video
Getting Started / Best Practices Blog Post
1 < X < 3 Weeks
2W - Update Old Blog Posts with current assets
10D - Educational blog post about the round
8D - Add hackathon banner to townsquare
8D - 🦸 Invite matching partners to channel in Discord
8D - 🦸 Invite to have a booth in Airmeet
🦸 Invite to judge hackathon??? maybe
Launch Week
Welcome message
🚀 EVENT START 🚀
Launch Day
⚒️💸🦸 Round Started!
Launch Week
⚒️ Reminder to promote on social
⚒️💸 How curation & collections work
💸 Ask for referrals
Mid Event
⚒️Email to low activity grants with tips
⚒️ Tweetables and shareables to boost engagement
Last Week
⚒️💸🦸 72 hours email
Join us for the finale livestream event
Launch Day
PAID - Retargeting to all past gitcoin users audience on twitter
PAID - Retargeting to those who visit any grants page with banner, display ads from adroll)
Launch
1 hour until Chill n Shill
D1: Kick Off
D1: Live
D1: Hackathon Live
Launch Week
Tweet thread about collections & curation
Tweet thread about using ZK-Sync
Tweet thread about matching partners - coordinate with them about messaging
GOOD MEMES
Mid Event
Gif on how to _______
Daily: Stats
Daily: Livestreams
Daily: Justice League
Daily: Integrations
Daily: Incubator
Daily: AMA
Last Week
Grant: 1W Left
Ending: -4D
Ending: -3H
End: Livestream
Launch Day
Chill n Shill Airmeet
Launch Week
Livestream event with top contributors
Mid Event
Daily stats posts
Weekly leaderboard
🦸 offer booth in finale event
Last Week
🦸 Personal intro to relevant grantees on Discord
Hand wavy stuff
🥇 EVENT END
Last Day
0D - ⚒️💸🦸 Livestream today
< 1 Week After
1D - ⚒️💸🦸 Participation Surveys
3D - ⚒️ Thank your donors w/ template
5D - ⚒️ Congrats on successfully running a grant - Here's what's next
> 1 Week After
7D - ⚒️💸🦸 I participated in round 9 kudos - Thank you
20D - The science of the round - Full stats recap
Last Day
Last Day Countdown
Tweet thread of leaderboards by category
Fill out your surveys!
Wrap Payout: D2
Wrap Withdraw to L1
< 1 Week After
Wrap Payout: Happening
> 1 Week After
10D - Wrap Partner Thanks D7
Last Day
< 1 Week After
🦸 Impact report - Data about which grants their money funded, stats on funding, intros
> 1 Week After
Blog post to recap round
Governance call for review
🦸 Kudos for top matching partners - justice league