The Smart Brevity Formula
Struggling to get your message across?
Try the Smart Brevity communication formula, designed by the founders of Axios to help you cut through the noise of infinite online content.
How It Works:
- Start with a compelling headline to grab attention.
- Follow with a single lead sentence that captures the main idea.
- Provide context, often accompanied by a "why it matters" headline.
- Offer the choice to delve deeper into the topic, typically through bullet points or additional details.
Go Deeper: