How to start a new IMN in 3 easy steps
In order to build an audience in a new language from scratch, it is essential to first clarify some fundamental concepts about ETH, DeFi, and the Metaverse. Once this foundation is clarified it's easier for a new listener to follow the content produced by bDAO and ultimately become part of the Bankless Movement.
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Disclaimer: This document is meant as a guide for beginners and is in no way meant to be an obligation.
Step 0
Before launching a social media channel it is essential to have these topics clarified in the native language with the help of a newsletter/blog/podcast/youtube channel
- What is a Bankless nation?
- What does it mean to become Bankless?
- What steps can one take in order to become Bankless?
- Why would you even want to become bankless and why decentralization matters?
(please expand this list and add other relevant inputs)
Once this content is available, the language node can start promoting the Bankless movement via social media. Usually, the content that works best is:
- Memes
- Easy metaverse/web3 news
- Reels
- Pills
- Promoting newsletter/blog/podcast/youtube channel - if applicable
(please expand this list and add other relevant inputs)
Step 1
At this stage, you can apply for a grant to continue building an audience.
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Once the language channel has gathered a few followers and subscribers it's essential to regularly engage this audience with relevant content. The story of the Bankless movement is essentially a story of the new paradigm of the Metaverse taking over the old paradigm of the nation-state as the new locus of community, belonging, play, fun, finance, and much more. Its proponents believe in the Etherean values and explain why ETH is the best settlement layer for this new paradigm. You can expand on this theme however you see fit.
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However, it is recommended that the language channel produce two basic types of content on top of a regular social media presence.
- BanklessDAO newsletters: The language node can decide which of the many (or all) newsletters are relevant/gaining traction for the local community and continue to post the translated versions in the local substack
- Content defining the metaverse: The language node can continue to explain the idea of the metaverse in detail which can include:
- Defining ETH the asset: Ultrasound money
- The global coordination enabled by ETH and how it can slay Moloch (the god of human coordination failure)
- How crypto (spec. NFTs) represent the next cultural renaissance
(please expand this list and add other relevant inputs)
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Step 2
Every new paradigm comes into power by demonizing the old paradigm and evangelizing the new paradigm.
Now that you have a regular subscribers base and a decent following, you can start to produce your own content based on the above guiding principle, featuring local characters/icons, memes, and mythologies. Always make sure that the content is aligned to the Bankless mission and values.
To further expand the reach and strength of the language node it is recommended that the language node applies to become an official Bankless Media Node with the aid of a forum post.
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