Passport Social Media Manager Workflow
Understand MMM Meeting Formats
Review the structure of the MMM Meetings to better understand how and when to contribute:
Participate in coordination calls
A large part of your job is participating in coordination calls. Discover more about these calls here:
Passport SM Manager Coordination Calls
Know your points of contact
Know who you will be interacting with on a day-to-day basis, what they are responsible for, and how to contact them in relation to specific project needs.
Some frequent points of contact are:
- Content Team
- Design Team
- Webflow Developer
More information about the members of MMM and their roles can be found here:
Create and post ad-hoc Twitter content
You will be responsible for creating and publishing ad-hoc Twitter communications. This is on an as-needed basis or when you come across something that is exciting and may garner traction.
Draft Twitter content in Notion and seek feedback from the Product Lead and key stakeholders before posting to ensure agreement is reached and the content is aligned with objectives and messaging.
Once approved, publish the content to the Passport Twitter account.
Plan the launch of campaigns
Before launching campaigns, the product lead will figure out the quarterly or bi-yearly business goals for the team. They will provide those goals to you and you will think through what campaigns would help in reaching those goals.
Think about what kind of grand narrative would drive the business goal forward and generate demand for Gitcoin Passport.
Outline the campaign
Produce an outline of what you think the campaign type of campaign should be produced and what you suggest it should look like. Share it with the relevant stakeholders on the team through Discord to gather feedback.
Create detailed plan and campaign schedule
After incorporating the feedback, create a detailed campaign plan with a rough timeline. Review the timeline with Jon and once finalized, schedule the timeline into ClickUp to to ensure accountability and adherence.
Use the workflow described here:
Use the Gitcoin Passport’s Marketing Single Source Of Truth for guidelines on messaging and campaign creation.
Coordinate with MMM Support Squad (Design & Content)
Through Discord, share the campaign plan with the Design and Content Teams. Each content piece should should have its own brief, providing the necessary context and expectations.
Once this information is shared, schedule a kickoff call with all relevant stakeholders and parties who will be working on the campaign to brief them on the campaign plan. This call will ensure everyone is aware of the needed campaign components, such as blog posts and tweets.
The Design and Content Teams will create threads in Discord where you can follow up and receive updates. Ensure the required assets are created.
Execute the campaign
Use the assets created and promote them on Twitter, in emails, and on the website. Keep an eye on analytics to see what is effective and what is falling flat. Adjust the campaign as needed.
Gather and utilize customer insigts
Look out for interesting ways people use Passport that may be useful for other users. Reach out to these users via Discord or Telegram to inquire if they are willing to be featured in a case study.
Once they have agreed, interview them and use the gathered information to create informative blog posts. The provided template for case study briefs can be used for consistency.
Develop and coordinate sales enablement materials
Consult with the product lead and other key stakeholders to find out what they need in terms of sales materials. Ensure that these requirements are adequately fulfilled by coordinating with the Content Team. In instances where graphic design assistance is needed, provide clear briefs to the Design Team.
Aid in the refinement of the assets until the sales enablement materials align with the set expectations and requirements.
Use analytics and product usage to inform campaigns
This process is currently in development.
Social media analytics will be regularly analyzed by the Growth Manager. The Product Lead will be looking at product usage. Both parties will share updates with you, which should be combined and used to inform the direction of future campaigns.
Maintain website updates
This process is currently in development.
Keep an eye for any necessary updated to the website regarding Passport. Ensure all information on the site is accurate and up-to-date. If anything needs to be updated, reach out to the Webflow Developer with the specifics of what you want changed, on what page, and what you would like to replace it with.
Update and maintain SSOT
Before large campaigns, conduct meetings with different leaders to align on and ratify messaging. This ensures that everyone is happy with the messaging on Discord before it is promoted, especially before major campaigns.
Manage Telegram group
Manage the Passport Telegram group to provide updates and answer questions. Having the FAQ document readily available can help address common inquiries.