Writing for the reader: Using reader expectation principles to maximize clarity - Perspectives on Medical Education
The central concept of reader expectation is that readers of English know " where to look for what" [ 2]. Location governs meaning and interpretation, because " where a word appears in a sentence will control most of the functions to which it will be put" [ 2, p. 36].

https://doi.org/10.1007/s40037-022-00708-w