BanklessDAO
BanklessDAO
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BanklessDAO Marketing Department
BanklessDAO Marketing Department
/
🪢
Campaign Database
/
📣
Exactly
📣

Exactly

Duration
Point of Contact / Client
Guilds Involved
Website
exact.ly
campaign lead
Marketing Support
Status
Cold Lead
Description
KPI
Marketing Channel
Campaign Link
Media Assets
Type
Assets Delivered
Target Audience
Team members
Date
bDAO Survey Report 2022
Created time
Dec 22, 2022
Welcome to Campaign Name
Summary of Campaign:
 
Ready to start immediately
 
Org name: Exactly
Attendance: Pilar Rodriguez (partnerships & growth) Knows Renato through live events
Pato Molina (COO - background in engineering - switched to Web3 in 2019)
  • liquidity on the protocol is goal
    Renato, Erenn
    notion image
    Final Assets
     
     
     
    Product Development Example
    notion image
    Important Documents
    Original Documents
    Marketing Guild - Product Development
     
    Exactly is a DeFi lending protocol with variable (like AAVE and Compound) and fixed rate
    • collateral is WBTC, WETH, USDC, DAI, Wrapped STE
      • WSTE (ERC 4626 - ext of erc-20 standard - expands capabilities) allows collateral to be swapped with Exactly Exit token (ERC-4626)
    • what is collateral risk v return?
      • depends on asset
    • Increased liquidity means better interest rates and DEX liquidity
    • What risk analysis is used?
      • In house risk simulations with mathemeticians in the Exactly team
      • As collateral health factor approaches 1 (danger zone) liquidation… (is there a notification?)
     
    Campaign Notes
    • targeting liquidity providers, developers, and protocol partnerships
    • Suggesting LinkedIn, Twitter, Newsletter, AMA, Discord Advertising
     
    BanklessDAO
    BanklessDAO
    /
    BanklessDAO Marketing Department
    BanklessDAO Marketing Department
    /
    🪢
    Campaign Database
    /
    📣
    Exactly
    📣

    Exactly

    Duration
    Point of Contact / Client
    Guilds Involved
    Website
    exact.ly
    campaign lead
    Marketing Support
    Status
    Cold Lead
    Description
    KPI
    Marketing Channel
    Campaign Link
    Media Assets
    Type
    Assets Delivered
    Target Audience
    Team members
    Date
    bDAO Survey Report 2022
    Created time
    Dec 22, 2022
    Welcome to Campaign Name
    Summary of Campaign:
     
    Ready to start immediately
     
    Org name: Exactly
    Attendance: Pilar Rodriguez (partnerships & growth) Knows Renato through live events
    Pato Molina (COO - background in engineering - switched to Web3 in 2019)
    • liquidity on the protocol is goal
      Renato, Erenn
      notion image
      Final Assets
       
       
       
      Product Development Example
      notion image
      Important Documents
      Original Documents
      Marketing Guild - Product Development
       
      Exactly is a DeFi lending protocol with variable (like AAVE and Compound) and fixed rate
      • collateral is WBTC, WETH, USDC, DAI, Wrapped STE
        • WSTE (ERC 4626 - ext of erc-20 standard - expands capabilities) allows collateral to be swapped with Exactly Exit token (ERC-4626)
      • what is collateral risk v return?
        • depends on asset
      • Increased liquidity means better interest rates and DEX liquidity
      • What risk analysis is used?
        • In house risk simulations with mathemeticians in the Exactly team
        • As collateral health factor approaches 1 (danger zone) liquidation… (is there a notification?)
       
      Campaign Notes
      • targeting liquidity providers, developers, and protocol partnerships
      • Suggesting LinkedIn, Twitter, Newsletter, AMA, Discord Advertising
      Â