Content Type, Workflow and Requirement/Deliverables
Branding guideline
Organic Content Layer
- Educational Content - To introduce basic knowledge about Web3 and Crypto Industry, including but not limited to glossary explanation, basic security, basic DeFi, etc…
- Media Content - To bring to the bankless audience currents news about web3 and blockchain around the world
Workflow for Content Creation and Content Pipeline
- Contact the Content Manager to discuss the content proposal and help with a link to existing content for that topic
- Discuss further detail with Content Manager while he/she goes ahead to get a consensus on the topic
- Once the content passes through consensus, the Content Manager set the timeline for content release as well as the content type and request for media outlets
- Once the content is ready and set to go to social media, you may have one chance to review and provide your feedback to edit before the content is uploaded to the content calendar for a release.
Content Deliverables
- Read the article by clicking on the referenced link (if given), and create a summarised quality LinkedIn content from it on the proposed topic after gaining consensus
- The articles’ banner should be tailored towards the LinkedIn banner by adding necessary things e.g. (Logo and LinkedIn size) while the Carousel post will be from a Twitter thread and follow the standard sizes previously used by contributors
LinkedIn (Copywriting)
- Maximum of 1000 word article, do not exceed beyond that.
- No grammatical errors and please keep plagiarism as minimum as possible.
- Kindly keep the designers in the loop once the writing is done.
LinkedIn (Banner)
- From the referenced link provided, pick up the design attached to the article and add the DAO logo and any other relevant information
- Increase the resolution and if necessary make the size fit for LinkedIn dimension (1200 x 627 px.)
- Make sure the resolution of the image is quite high and once posted on LinkedIn the clarity must not reduce drastically
- Send the image in the content strategy once done to get approval or if any necessary changes are needed.
Instagram (Carousel)
- Send the image in the content strategy once done to get approval or if any necessary changes are needed.
- You are to make a Carousel from the TT copy that has been made to points and make 6-8 carousel designs from it
- The font type is Clear Sans and the dimension is 1080x1080 px.
- Make sure the resolution of the image is relatively high and once posted on Instagram the clarity must be relatively high.
- Send the image in the content strategy once done to get approval or if any necessary changes are needed.
Twitter (Thread)
- Once the LinkedIn copywriter has submitted the written document, refer to that and come up with a 6-8 tweet, Twitter thread, with relevant images to go with the same, which better showcases the tweets.
- The total number of characters in a tweet must not exceed 280.
- The tweets must not have any grammatical errors.
- The overall tweet thread must have a flow ( connectivity between each tweet) e.g, https://twitter.com/banklessDAO/status/1567051297500663808?s=20&t=1Lk-alBqbEy36xb8GCCVpA
Tiktok
- Come up with a 1-minute video explaining the proposed topic
- The content will be available from the copywriter
- https://video-converter.com/ use to convert from .mov to .mp4
Convert it from .mov to .mp4
- Here is a reference for how long a copy should be for a certain period of time:
| 7 words | 3 seconds |
| 12 words | 5 seconds |
| 17 words | 7 seconds |
| 23 words | 10 seconds |
| 35 words | 15 seconds |
| 70 words | 30 seconds |
| 140 words | 60 second |
Twitter
Please fill in the Calender with the released post links
| Twitter Content Type | Description | Requirements | Design Notes |
| Twtter A | Thread, with both image and caption text | 1. Need collaboration with both copy writer and image designer to make the twitter image 2. Micro-holder will take caire of the thread caption. (If need help for the caption text, the micro-holder shall ask for help in the #content strategy channel.) | Size? PIxel? All designs shall follow the brand guidelines on Figma |
| Twitter B | Post, with both image and caption text | 1. Need collaboration with both copy writer and image designer to make the twitter image 2. Micro-holder will take caire of the thread caption. (If need help for the caption text, the micro-holder shall ask for help in the #content strategy channel.) | Size? PIxel? All designs shall follow the brand guidelines on Figma |
| Twitter C | Video post, with video and caption text | 1. Need collaboration with both video editor and screen script writer to make the video asset. 2. Micro-holder will take caire of the thread caption. (If need help for the caption text, the micro-holder shall ask for help in the #content strategy channel.) | Size? PIxel? All designs shall follow the brand guidelines on Figma |
| Twitter D | Retweet, with caption text only | Micro-holder will take caire of the thread caption. (If need help for the caption text, the micro-holder shall ask for help in the #content strategy channel.) | No image is needed. |
Linkedin
Please fill in the Calender with the released post links
Facebook
Please fill in the Calender with the released post links
Instagram
Please fill in the Calender with the released post links
Tiktok
Please fill in the Calender with the released post links