🔳

Grants Stack Marketing Jam (1)

Where are leads coming from?

Product Marketing Checklist

Market research and analysis

Conduct market research to understand customer needs, preferences, and pain points.

Grants Stack Positioning and Competitor Profiles [deck] (Nov 2022)

Grants Stack Value Proposition & Customer Journey Mapping [deck] (Nov 2022)

On-going analysis of market trends to identify marketing opportunities and threats

Continuously monitor competitor products and strategies to identify market trends and potential areas of differentiation (i.e., competitive analysis)

Grants Tooling Landscape Article (Jul 2023)

Conduct TAM/SAM analysis to identify and understand market opportunities

Target audience definition

Define target audience

Program Manager Audience Profile [deck] (Jan 2023)

Create sub-personas to guide marketing strategies and messaging

Product positioning and messaging

Develop clear and compelling product positioning and messaging that highlights the unique value proposition and addresses customer pain points

Go-to-market strategy

Create and execute GTM plans that outline how the product will be launched and promoted in the market/various channels

Grants Stack GTM

Build out marketing funnel for self serve adoption

Marketing/sales collateral development

Brief and collaborate with the design team on various marketing materials such as website content, sales presentations, case studies and 1-pagers.

Pitch Deck [in progress]

Sales enablement

Provide sales teams with the necessary tools and training to effectively sell the product, including:

sales guides/decks

FAQs

competitive comparisons

brief creation of video assets/demos

Pricing strategy

Collaborate with product manager to determine the pricing strategy based on market research and competitive analysis

Product launches

Orchestrating successful product/feature launches (as necessary) and ensuring all teams are aligned with the launch plan

Performance tracking and analysis

Monitor GS performance in the market

Analyze key performance indicators (KPIs) to measure success and identify areas for improvement.

Customer feedback and insights

Gather feedback from customers and prospects to identify product strengths and weaknesses and drive product improvements.

Build out case studies of strengths, report back weaknesses to the team

Product lifecycle management

Manage the product throughout its lifecycle, making recommendations for updates, enhancements, or end-of-life decisions.