MeetWithWallet Brand Self Awareness Workshop

Workshop Results

Abstract idea of Meet With Wallet ‘Brand’

Introduction

The point of this workshop is to make the abstract idea of “our brand” into something concrete. After doing the exercises, the team gets a common language to describe what their company is about.

The workshop, held on August 10th, 2023, was attended by the following:

Ramon

Daniel

Jpan

Marco

Parsa

Rasoul

Miro board of the Workshop is available to view here: https://miro.com/app/board/uXjVMvvvYbM=/

The exercises were as follows:

What, How, Why

2 Year Roadmap

Personality Sliders

Top 3 Values

Top 3 Audience

What, How, Why

Reminds you why your company exists. Look at what your product does and how it fits into the bigger context.

What Is Your Product?

Time Coordination Tool.

How Does Your Product Do It?

By finding the best time available for a meeting between people.

Why Do We Do It?

To save teams’ time so there’s more room to discuss topics faster, leading to an increase in productivity.

2 Year Roadmap

Draws a picture of what your company will be doing in the future.

2 Month

Discord bot is live - Better notifications

6 Month

More features ( + integrations with other services) - Funding - More recruiting

1 Year

More Funding

2 Year

Become Protocol (Community Standard)

Personality Sliders

Defines the attitude and style of your brand. Creates the tone of company when addressing clients.

Elite			25	      75		Mass Appeal

Serious		         10		90		Playful

Conventional	         35		65		Rebel

Friend			90		10		Authority

Young			50		50		Mature

Modern	          	75		25		Traditional

Top 3 Values

Brand values are the key principles guiding how a company operates - from how it sources its products to how items are delivered to customers to how employees are treated.

Primary Value			50%

Efficiency

Secondary Value			30%

Time Management

Tertiary Value			20%

Privacy

Misc. Values

UX, Intelligence

Top 3 Audiences

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should be the center of your marketing campaign.

Primary Audience			50%

Small Web 3.0 Teams (Small DAOs, Startups)

Secondary Audience 		30%

Individuals with recurring need to meet others (i.e. mentors)

Tertiary Audience			20%

Large Web 3.0 Teams (Huge DAOs, DeFi’s, etc.)

Misc. Audience

People obsessed with privacy

Final note

As we move forward to a new phase of production, the need for a good brand image rises. With the results that we have here, not only can we create a consistent image of Meet With Wallet, but we can restructure the whole chemistry of the team as well; creating better opportunities for new team members, and current team members as well.

MeetWithWallet Brand Self Awareness Workshop

Workshop Results

Abstract idea of Meet With Wallet ‘Brand’

Introduction

The point of this workshop is to make the abstract idea of “our brand” into something concrete. After doing the exercises, the team gets a common language to describe what their company is about.

The workshop, held on August 10th, 2023, was attended by the following:

Ramon

Daniel

Jpan

Marco

Parsa

Rasoul

Miro board of the Workshop is available to view here: https://miro.com/app/board/uXjVMvvvYbM=/

The exercises were as follows:

What, How, Why

2 Year Roadmap

Personality Sliders

Top 3 Values

Top 3 Audience

What, How, Why

Reminds you why your company exists. Look at what your product does and how it fits into the bigger context.

What Is Your Product?

Time Coordination Tool.

How Does Your Product Do It?

By finding the best time available for a meeting between people.

Why Do We Do It?

To save teams’ time so there’s more room to discuss topics faster, leading to an increase in productivity.

2 Year Roadmap

Draws a picture of what your company will be doing in the future.

2 Month

Discord bot is live - Better notifications

6 Month

More features ( + integrations with other services) - Funding - More recruiting

1 Year

More Funding

2 Year

Become Protocol (Community Standard)

Personality Sliders

Defines the attitude and style of your brand. Creates the tone of company when addressing clients.

Elite			25	      75		Mass Appeal

Serious		         10		90		Playful

Conventional	         35		65		Rebel

Friend			90		10		Authority

Young			50		50		Mature

Modern	          	75		25		Traditional

Top 3 Values

Brand values are the key principles guiding how a company operates - from how it sources its products to how items are delivered to customers to how employees are treated.

Primary Value			50%

Efficiency

Secondary Value			30%

Time Management

Tertiary Value			20%

Privacy

Misc. Values

UX, Intelligence

Top 3 Audiences

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should be the center of your marketing campaign.

Primary Audience			50%

Small Web 3.0 Teams (Small DAOs, Startups)

Secondary Audience 		30%

Individuals with recurring need to meet others (i.e. mentors)

Tertiary Audience			20%

Large Web 3.0 Teams (Huge DAOs, DeFi’s, etc.)

Misc. Audience

People obsessed with privacy

Final note

As we move forward to a new phase of production, the need for a good brand image rises. With the results that we have here, not only can we create a consistent image of Meet With Wallet, but we can restructure the whole chemistry of the team as well; creating better opportunities for new team members, and current team members as well.