Allo Marketing Jam
This space is for ideation. For actual marketing strategy, brief and timeline, visit 
Allo Marketing Strategy
Miro Jam Board
Weekly Notes
5/18 Notes
- Targeting soft launch 5/22
- Website launch 5/31
- Privy announcement 5/31
- Charmverse case study in progress
- Twitter planning underway
- Actions for Zakk:
- Meme fodder
- Impact Stream - intro
- Decent - timing confirmation
- Superrare - timing confirmation
5/11 Notes
- Targeting soft launch 5/22
- Updated figma here:
- Logo and brand kit delivered by 5/15
- Icon suite delivered 5/18
- Website ships 5/22
- Actions for Zakk
- Review website copy here:
- ETHCC deck/typeform feedback
- Co-marketing priorities & timing
- Charmverse - complete
- Privy - to follow up with
- Endaoment - need to understand marketing support and implications of raising pool with them
- Impact Stream - July launch
- Decent - kicking off dev next week; likely July timing
- Superrare - will know next week
- Others:
- Nouns Builder
- Coinvise
- Atom
- Outstanding questions:
- Who is breaking out Twitter threads & how many - breakdown blogs into tweets - MMM
- What is cadencing of blog posts - 1x per week ideal, will likely
- Bankless
- Announcement
- Who is owning the posting of content - MMM
- Marketing owns posting/scheduling
- CRM being built
- Who owns Twitter - MMM
5/4 Notes
- Soft launch 6/5: seed interest in building on top of Allo
- First set is Endaoment, Decent, Superrare, Privy, Charmverse, Questbook, Impact
- ETHCC: Call to join second set
- WIP Integrations: Allo Integrations
Pre-Launch Work
Due 5/22
- Design assets
- Logomark
- Wordmark
- Logo Lockup
- Logo variations
- Typography System
- Color Palette
- Iconography System
- Patterns (3)
- Iconography:
- Requesting icons for at least the top 3 product functions plus standard benefits
- Unique Funding Mechanisms
- Project Repository
- Reputation Building
- Modularity/Customizability
- Also requesting the following to have on hand:
- Permissionless
- Open Source
- Trusted
- Foundational Tech
- Social Favicon
- Banners
- Discord
- Notion Hub
- Github
- Website v1
- Brief:
Month 1 (Launch) Needs
- Launch Twitter
- Logo & description
- Launch Blog
- Draft:
- Blog post (1)
- Blog banner (1)
- Twitter Threads + reshares throughout the week
- Walkthrough video
- Graphics (requested by DevRel: https://docs.allo.gitcoin.co/core-concepts/conceptual-overview)
- Specific:
- Conceptual Overview
- Project Registry
- Program
- Round
- Voting Strategy
- Payout Strategy
- Toolkit:
- Way for DevRel to create graphics
- Kinds of graphics:
- Header images
- Schema drawings
- Documentation Allo Technical Docs
- Voting Strategy (docs + tutorial)
- Payout Strategy (docs + tutorial)
Month 1-3 Needs
- Dev Garden
- Design assets
- Merch (for ETHCC) - Note that a separate brief for ETHCC will be provided
- Stickers
- Begin planning website v2
Months 3-6
- Content needs
- Website v2
- Deliver design
Months 6-12
- Allo Round
Ideal Integrations/Partners
Radicle/Drips
Livepeer
Nouns
a16z
Builder Tools
Inspiration for builders: https://aave.notion.site/Inspiration-for-Builders-1db7dbd3e7b14eaf9a97a341b1a3ff55
Thematic Thought Leadership Campaign Ideas
- Circular Economics
- Regenerative crypto
- Supporting culture and creativity as a public good
Use Cases - Wildest things communities could do with Allo:
- A venture fund runs a QF investment round using Allo
- Create a funding mechanism for a community-run spaceship to explore the galaxy
- Pool funds for the creation of a new, decentralized social media platform
- Fund a research project to find a way to communicate with extraterrestrial life
- Create a decentralized music streaming service, owned and controlled by the artists and listeners
- Fund a virtual reality experience that lets you explore an alternate dimension
- Create a community-run, blockchain-based game studio
- Pool funds to purchase land for a utopian society that adheres to a particular political philosophy
- Fund a research project to develop sustainable energy solutions for the future
- Create a platform to support independent journalists and alternative media outlets
- Pool funds to establish a new form of governance, using blockchain-based voting mechanisms
- Fund a research project to develop new technologies for space travel
- Create a decentralized, community-driven ride-sharing platform
- Pool funds to establish a network of community-owned, sustainable farms
- Fund a research project to develop a new form of AI that is transparent and accountable to the public
- Create a decentralized, community-run platform for organizing political campaigns
- Pool funds to create a community-owned, independent film studio
- Fund a research project to develop new technologies for clean water production
- Create a platform to support the creation and distribution of open source software
- Pool funds to establish a network of community-owned, low-cost housing developments
- Fund a research project to develop new technologies for combating climate change
- Create a decentralized, community-driven charity platform
- Pool funds to establish a network of community-owned, co-working spaces
- Fund a research project to develop new technologies for disaster response
- Create a community-run, blockchain-based marketplace for sharing economy goods and services
- Pool funds to establish a network of community-owned, renewable energy production facilities
Blog Posts - Allo by Gitcoin
- "The future of fundraising is here: introducing Allo, Gitcoin's open source protocol"
- "How Allo by Gitcoin is changing the game for community-led funding"
- "Why Allo by Gitcoin's customizable funding allocation mechanisms are essential for the success of open source projects"
- "Case study: How Allo by Gitcoin helped a community fundraise for a sustainable agriculture project"
- "Interview with the creators of Allo by Gitcoin: the vision behind community-led funding"
- "How to get started with Allo by Gitcoin's customizable funding allocation mechanisms"
- "The benefits of using Allo by Gitcoin's open source protocol for your fundraising campaigns"
- "How Allo by Gitcoin can help fund diverse and inclusive projects"
- "Maximizing impact and transparency with Allo by Gitcoin's community-led funding"
- "The role of Allo by Gitcoin in accelerating the growth of open source projects"
Other Content Ideas
Brainstorm from Product/Eng here: ‣
- Technical overview articles
- Description: these technical overview articles should explain (at a high level) some piece of the protocol, the problem it solves, how it fits into the rest of the protocol, and how it works. It doesn't have to be technically detailed, but it should give someone an idea of what it is and how it works.
- Articles:
- Project Registry
- Round / Allo core
- Allocation Strategies
- Distribution Strategies
- Research articles
- Description: these serve two purposes: 1. helping us think through the implementation of core pieces of the protocol and 2. helping us build our expertise and credit in the ecosystem. For these, we should review what is out there and establish best practices.
- Ideas:
- Building onchain registries
- Implementing a Strategy (or Policy) Pattern
- Doing QF/QV on chain
- RFCs using contractreader
- Description: When a core piece of the protocol is ready, we should share it out using contractreader and use that as a request for comment. We should share this publicly and with a hit list of ecosystem developers.