Our Constitution - Marketing Department
📜

Our Constitution - Marketing Department

I. Purpose
This Governance Framework provides guidance for Marketing Department members regarding the organization and operations of the Department, including the management of labor, and funding of projects within the Guild.
An ideal constitution features a version of separation of powers intended both to grant political primacy to evolved cultural rules and to limit the influence of groups that demand interference with competitive social processes. - Friedrich A. Hayek
Marketing Department Mission
Our mission is to amplify the messages of BanklessDAO, by delivering creative Web3 marketing solutions to help BanklessDAO initiatives, partners, and clients get in front of the right people with the right message.
Marketing Department Culture
The Marketing Guild seeks to foster a culture where creativity, experimentation, and play intersect to provide meaningful opportunities for our members to contribute to marketing services for BanklessDAO and external partners. The Guild will encourage and support members to build and contribute to projects that promote the DAO’s mission of onboarding 1 billion people to the Bankless ethos.
Marketing Department Governance
Thoughtful governance means creating a flexible and secure framework that evolves as the Guild moves towards on-chain governance. A culture of experimentation and a marketplace of ideas is essential to ensure we continue to develop mechanisms for decision-making and task management. While we experiment and evolve, it is important we stay true and close to the BanklessDAO values and mission.
II. Department Membership
Department Entry
This section shall help new contributors to understand how they can get started after being onboarded to the guild, and also how to participate in the campaigns the Marketing Guild needs to deliver. To get started follow these steps:
  1. Get role at #role-select
  1. Introduce yourself in #marketing-general + provide links to previous work, including design or writing samples, your crypto Twitter or Linkedin profiles, or portfolio
  1. Have an Onboarding Session with the Talent Coordinator (meeting time can be found in the bDAO Discord calendar) or coordinate directly to set up a time that works for you. A membership form must be completed in this step for the guild’s database. Here you will share relevant information, Discord handle, Notion e-mail, past working experience, skills, and any other important information that can be useful during the onboarding process
  1. Once onboarded, proceed to the Marketing Department First Quest
Marketing Department First Quest
The Marketing First Quest consists of two main areas, one content creation or campaign creation and the second one, engagement with our social media channels to help our growth. In the end, we are a media DAO, and our mission is to spread out the Bankless message.
Content Creation
Create a marketing activity that can help spread awareness about BanklessDAO, its mission, and its vision, and execute this through 3 different social media channels of your choice. This can be through your personal profiles or anon profiles, should be created if not. Once done, make sure to provide the links as proof of execution, by sharing them in the #marketing-general channel.
Social Engagement
Interact and show some love to at least three of the following channels, according to your preferences:
👥
The Talent Coordinator guides new contributors through this process.
Department Contribution
Once the First Quest is achieved, the contributor must contact the Talent Coordinator to inform the progress, will receive a POAP for completion, and is now considered an active contributor to the guild. Active contributors can now participate in two main areas:
Campaigns & Projects
For Campaigns/Projects, the new contributor can start his/her/their journey by applying to be a Campaign Lead for one of the following categories:
Social Media/Content Creation
For Social Media/Content Strategy the new contributor can participate directly for now during the meeting being held on Wednesdays, 17:30 UTC, and can contact the guild’s Social Media Coordinator for more information.
🛠
An additional form of Guild Contribution is to have one of the Marketing Guild
IV. Roles
. This comes with fixed responsibilities and a monthly payment. To become a role holder
V. Elections
will be held seasonally.
III. Department Treasury Multi-Sig
Number of signers
There are 7 owners for the Multi-Sig (Gnosis) Wallet. Every transaction requires the confirmation of 4 out of 7 owners.
Requirements for being a Mult-Sig Owner
Multi-Sig owners should have a fast response time to avoid financial bottlenecks. They also need to be experienced in the bDAO and have skin-in-the-game. For that reason, bDAO LvL 1 Status is required to be eligible to become a signer (owner) of the multi-sig wallet.
Request for Transaction
If there is a need for payment (i.e. bounty request) a short proposal and soft consensus in Discord is needed. It is advised to check with the Treasury/Governance Coordinator before reviewing available budgets.
Preparation and Execution of Transactions
Every transaction will be posted in #marketing-governance and the multi-sig owners have understood its details before signing it. Once 4 owners have signed the payment, it will be executed automatically.
IV. Roles
IV.I Role Governance
Eligibility for becoming a Role Holder
To be eligible for a role within the Marketing Guild a user needs to have at least the L1 membership tag and should have actively contributed to any of the campaign types in the current season (see
Department Contribution
).
Role Responsibilities
Role holders are required to keep a record (within the Bankless DAO Notion) of their responsibilities and the tools needed to perform them. This record will be updated at the end of each season or upon the role holder’s departure. Role holders have the responsibility to develop and document their role holder work. They are obliged to handover the knowledge, login credentials, and best practices once a new person is elected for that role.
Role Payment
Role Holders carry out paid responsibilities that have been identified as crucial for the operational success of the Guild. Role holders receive a monthly payment from the Guild Treasury.
Unannounced Absence
If a role holder has an unannounced absence for >8 days (no messages or communication), the responsibilities, of that role holder will be bountied out via the Role Holder's Bounty pool or a temporary / substitute Role Holder will be appointed (vote) for the next 2 weeks. If the Role Holder does not return to resume their duties within the aforementioned 2 weeks, an election will be held to replace them. Throughout the election period, the duties of the role holder will be bountied out and paid for via the Role Holder's salary.
Revising Role (Responsibilities, New Roles, Deprecating Roles)
Proposals to modify responsibilities or salaries or creation/removal of roles should be made before the end of a season via
VI. Initiatives / Proposals
. If this is done in the middle of a season, funding needs to be secured with the GC for the remainder of that season.
IV.II Marketing Department Roles
Department Coordinator
🫀
Purpose: Keep guild connected, organized, and sharing transparently across the DAO
  • Agenda Setting and Preparation of Weekly Meeting: The Guild Coordinator is responsible to set up the weekly meeting and facilitate topics that are of interest to the guild.
  • Moderate discussions between department members and different roles.
  • Department Representation: Be the go-to person and representative of the Marketing Guild in the bDAO Weekly Calls and in front of other guilds.
  • Moderate discord channels: Minimize silos, Encourage collaboration, allow individual contributors to stay up to speed at a higher frequency than async updates
  • Maintain the Department’s Notion page
  • Lead the team to stay on track with DAO objectives:
    • Direct new members to the Talent Coordinator
    • Answer questions in Discord
    • Take part in Treasury & Governance strategy
    • Serve as a Community Manager within the Marketing Guild
    • Serve as a point of contact for members of BanklessDAO who need the help of the Marketing Guild
Payment: 28,000 BANK per Month
Talent Coordinator
🫂
Purpose: Welcome and guide new members on their involvement with the guild. Connects existing workflows with incoming talent.
  • Welcome new members to the Department formally on Discord
    • Delivers new member form for completion and introduction to the Onboarding Handbook
  • Hold a weekly Onboarding Session where new members can learn about guild operations
    • Presents the different workflows available and answers questions related to the topic
  • Implements Marketing Guild First Quest
    • Follow-up on achievement of the quest
    • Distributes the Onboarding POAP
  • Facilitate the connection of new members with initial workflow
    • Coordinates with Social Media Coordinator and Campaign Coordinator to create awareness of the new talent and how to connect them with the different opportunities available.
  • Maintain documentation related to Onboarding up-to-date and build upon it as needed with the following:
    • Workflow on Miro board
    • Onboarding Handbook
    • Onboarding POAPs
    • Member Form and Database
Payment: 28,000 BANK per month
Governance & Treasury Specialist
🫀
Purpose: To make sure that a decentralized ethos (DAOism) is ensured within the guild by facilitating governance topics. Also the treasurer and initiator of payments.
  • Governance
    • Governance Coordination: Ensures all governance-related actions, such as proposals, elections, payments, or cross-guild engagements are completed according to the governance protocols designed in this proposal
    • Guidance for Proposals: Act as a guide to people interested in writing proposals and navigating the governance framework
    • Constitution Compass: Monitor that we’re following the agreed-to framework and provide feedback and advice where we’re not (i.e. highlight that perhaps a revision proposal to the framework appears to be emerging) and update the constitution on a regular basis.
    • bDAO Governance Representative: Represents marketing on the ops/governance guild to ensure all cross-guild governance and process are adopted by the marketing guild
  • Treasury
    • Budget Owner: Owner of the seasonal budget proposal and responsible for delivering it on time
    • Coordinape Admin: Set up Sign-Up Forms and Epochs, sync data between sign-up and coordinate contributors, create reminders for the guild, and calculate BANK to be received.
    • Payment Initiation, Documentation, and Execution: Ensures the timely payment of guild funds to the appropriate recipients with the
      III. Department Treasury Multi-Sig
Payment: 28,000 BANK per Month
Campaign Coordinator
🫀
Purpose: Appoints Campaign Managers, monitors and oversees ongoing campaigns, and schedules future campaigns via project onboarding calls and project documentation
  • Client Intro Calls: Responsible form a Marketing Department perspective to represent the guild and its offerings in front of the clients or other guilds.
  • Service Development: Is responsible to define and develop marketing packages that can be sent and sold to customers
  • Campaign Documentation: Maintains a list of all campaigns and potential campaigns for the guild in the Campaign Database on Notion
  • Campaign Contributor Request to Guild: Requests the talent needed for a given campaign (Campaign Manager, Writer, Designer)
  • Campaign Guardian: Ensures campaigns are resourced with campaign managers and that campaign managers understand the role and task in order to execute
  • Campaign Reports: The campaign coordinator is responsible to add reporting documents to the campaign database for future usage.
Payment: 28,000 BANK per Month
Social Media Coordinator
🫀
Purpose: Alignment of all social media channels to have a coherent brand voice. Coordinates and supports the Social Media Channel Micro-Role Holders
  • Monitoring of Social Media Channel performance
  • Weekly planning of the contents to be posted in agreement with the channel specialists and campaign coordinator
  • Maintain contact with Guilds and projects to identify content to post
  • Coordinate and support channel specialists and micro role holders
  • In case the social media micro role holders are not reachable, the social media coordinator will be the backup person for help and coordination .
Payment: 28,000 BANK per Month
IV.III Marketing Deparment Micro-Roles
There is a total of 6 Micro-Roles within the Marketing Guild. All Micro-Role holders are in charge of a social media channel: Facebook, Instagram, LinkedIn, Twitter, Telegram, and TikTok. In addition, there is a “Content Manager” (10k BANK per Month) who researches trending content, supports the social media coordinator wich coordinates content distribution and uploads design and marketer bounties on DeWork (incl. Review)
🫀
Purpose: Create, Find, Request content that is aligned with the Bankless DAO mission and adjust the content in order to suit the chosen social media channel. Micro Role holders are facilitators of content creation. They don't decide alone on what to post.
  • Social Media Team: Take part in the weekly social media call to discuss action points
  • Propose / Request content to be posted to the guild in Discord (before posting)
  • Grow the reach and fanbase of the Social Media Channel
  • Engage in discussions on the Social Media Channel
  • Be ready to post up on request of the Guild for campaigns and projects
 
Content Manager
Current salary: 10,000BANK
Job description:
The content manager role is one of the key roles in the department, as it oversees the content that goes out of the department.
Responsibilities:
  • Research and do a quick scan through of the topic and content
  • Put up the content for consensus
  • After passing through consensus put up bounty on dework, with description of each bounties and deliverable
  • Call for contributors and assign after the application of contributors
  • When and where necessary remind contributors of their work to be delivered
  • Create weekly rollup bounty
  • Review submissions by reading original contents and submitted textual and graphical contents
  • Deliver content to social media team and do a daily reminder if the first ping was missed
  • Moderate content strategy meeting
 
Micro-Role Descriptions
Twitter Micro-Role
Position Overview:
As the Manager of BanklessDAO's Twitter page, the individual will be responsible for creating and implementing strategies to drive engagement, increase followers, and promote BanklessDAO's brand and mission on the platform. They will play a crucial role in shaping the organization's social media presence and fostering a strong community of Bankless advocates.
Key Responsibilities:
  • Member of the Social Media Team: Take part in the weekly social media call to discuss action points
  1. Engage in **discussions** on the Social Media Channels.
  1. Be ready to post upon request of the Guild for campaigns and project
  1. Propose / Request for content to be posted to the twitter page on Discord (before posting)
  • Social Media Strategy:
  1. Develop and execute a comprehensive social media strategy for BanklessDAO's Twitter page, aligned with the organization's goals and values.
  1. Identify target audience segments, analyze trends, and implement tactics to reach and engage with key stakeholders effectively.
  1. Stay up-to-date with industry best practices and emerging trends in social media marketing, specifically on Twitter.
  1. Ensure consistent branding, messaging, and tone of voice across all Twitter content.
  • Community Engagement and Management:
  1. Foster a vibrant and active community on Twitter by interacting with followers, responding to comments and mentions, and addressing queries or concerns.
  1. Encourage discussions, initiate conversations, and facilitate knowledge-sharing among the BanklessDAO community members.
  1. Monitor and manage potential risks, including negative comments, misinformation, or brand reputation issues on Twitter.
  1. Implement crisis management protocols and respond promptly and appropriately to any emerging issues, maintaining transparency and professionalism.
Payment: 8,000BANK per month.
 
TikTok Micro-Role
Position Overview:
As the Manager of the BanklessDAO TikTok page, your primary responsibility will be to oversee the content creation, strategy, and community engagement on the platform. You will play a crucial role in promoting the BanklessDAO brand, building a strong online presence, and attracting and retaining a large and engaged audience on TikTok.
Responsibilities:
  • Member of the Social Media Team: Take part in the weekly social media call to discuss action points
  1. Engage in **discussions** on Social Media Channels.
  1. Be ready to post upon request of the Guild for campaigns and project
  1. Propose / Request for content to be posted to the Twitter page on Discord (before posting).
  1. Stay up to date with the latest trends and features on TikTok and incorporate them into the content strategy.
  • Strategy and Planning:
  1. Define goals, objectives, and key performance indicators (KPIs) for the TikTok page.
  1. Analyze and monitor performance metrics, such as views, likes, comments, shares, and follower growth, and use data-driven insights to optimize content and strategy.
  1. Identify opportunities for collaborations, partnerships, or influencer marketing on TikTok to expand the reach of the BanklessDAO brand.
  • Community Engagement:
  1. Foster an active and supportive community on the BanklessDAO TikTok page by responding to comments, messages, and engaging with the audience.
  1. Collaborate with the social media team to cross-promote TikTok content on other platforms and encourage community participation.
  1. Encourage user-generated content and run contests or challenges to increase audience involvement and brand advocacy.
  • Brand Management:
  1. Ensure consistent branding and messaging across all TikTok content, maintaining the BanklessDAO's unique voice and tone.
  1. Uphold the values and principles of BanklessDAO while representing the organization on TikTok.
  1. Monitor and address any issues or concerns raised by the community, promptly resolving conflicts or escalating them to the appropriate channels.
Payment: 8,000BANK.
 
LinkedIn Micro-Role
Position Overview:
The LinkedIn Micro-role Holder at BanklessDAO plays a crucial role in enhancing the DAO's online presence and fostering meaningful connections within the broader crypto and DeFi communities. This position focuses on leveraging the power of LinkedIn to drive engagement, attract new members, and promote the DAO's initiatives and activities.
To apply for the micro-role, the applicant must have successfully completed two content approvals for the platform. This can be achieved by participating in the weekly Content Creation process after receiving the Marketing Department First Quest POAP. Also the new member needs to:
1. Try out what needs to be done
2. Showcase their skills
3. Ask all questions about the workflow first, before leading it.
4. Properly communicate with past micro-role holders to gain more experience.
Roles and Responsibilities:
Member Of The Social Media Team:
  • Social Media Team: Take part in the weekly social media call to discuss action points
  • Propose / Request content to be posted to the guild in Discord (before posting)
  • Engage in discussions on the Social Media Channel
  • Be ready to post up on request of the Guild for campaigns and projects
Content Curation:
  • Develop and curate compelling content related to BanklessDAO's mission, vision, and activities.
  • Share relevant updates, news, and announcements on LinkedIn to keep the community informed and engaged.
  • Collaborate with other DAO members to ensure consistency in messaging and branding.
Networking and Community Engagement:
  • Grow the reach and fanbase of the Social Media Channel
  • Build and maintain a strong professional network within the blockchain, cryptocurrency, and DeFi sectors.
  • Engage with industry leaders, potential partners, and like-minded communities to expand BanklessDAO's reach and influence.
  • Respond to comments, messages, and inquiries on LinkedIn, fostering meaningful conversations and relationships.
Analytics and Reporting:
  • Regularly monitor LinkedIn engagement metrics and analytics to assess the impact of content and strategies.
  • Provide reports on the growth and performance of the LinkedIn presence to the DAO community.
  • Use data-driven insights to refine and improve the LinkedIn outreach approach.
Cross-functional Collaboration:
  • Collaborate with other DAO micro-role holders to create synergistic and impactful campaigns across various social media platforms.
  • Participate in DAO meetings, contributing insights from the LinkedIn platform to overall community strategy.
Payment: 8,000 BANK per month
 
 
 
V. Campaign Types
Type A: BanklessDAO Campaign
🔥
These are campaigns that highlight events, announcements, achievements, and non-profit initiatives within BanklessDAO
  • Cost towards client: N/A. In this case, the client is the DAO itself, there is no cost related to it.
  • Cost of operation: Campaign Lead + Copywriter + Designer = Total The payment of the cost of these campaigns will be covered by our bounty system.
  • Who can apply to be Campaign Lead: Guest Passers, New Members after being Onboarded
  • Examples: Season Kickoff, New Joiner Sessions, non-profit projects, and announcements from other guilds.
  • Duration: 2 weeks maximum (BanklessDAO campaigns are generally just 2 weeks)
If we run out of budget, the Guild, under consensus, can request more funding from the Grants Committee by delivering the first results of the executed campaigns at the moment.
Type B: Project Campaigns
🏴
These are campaigns that are requested by projects that have been born within BanklessDAO and that receive funding for their operations. In this case, we will have a personalized/custom proposal built for the client, since part of the projected revenue already goes back to BanklessDAO
  • Cost towards client: Customized campaign
  • Cost of operation: Campaign Lead + Copywriter + Designer  = Total (paid from the payment made by the client, details to be defined):
  • Who can apply to be Campaign Lead: Guest Passers, L1s, L2s, and L3s, that have a Type A campaign delivered, plus demonstrated communication & planning skills (during meetings, content writing, interview with Talent Coordinator) to ensure a smooth contact with the client.
  • Examples: Bankless Card, Bounty Board, Bankless Indexes
  • Duration: decided by the client (generally one month)
Type C: External Campaigns
💲
These are campaigns that are 100% facing external clients, could be other DAOs, protocols, web2 and web3 companies, or products that seek to be immersed in a web3 environment through BanklessDAO
  • Cost of operation: Campaign Lead + Copywriter + Designer = Total (paid from payment made by the client)
  • Who can apply to be Campaign Lead: Level 1, 2, and 3 BanklessDAO members. Not available to Guest Passers. During Season 4, having in consideration the context of the guild, only one of the 4 Campaign Coordinators. From Season 5 onwards, members who have delivered at least one Type A plus one Type B campaign.
  • Examples: IdolsNFT, Aragon, Gitcoin, DegenBluesNFT, Vertex, Supercluster, ZKX, Degate
  • Duration: Decided by the client (monthly or seasonal)
Type D: bDAO Recommended Marketer
🏁
This category is not really a campaign within the guild but it defines the case in which an external organization or a BanklessDAO project seeks the Marketing Guild, with a request to hire a marketer recommended by the DAO.
  • Cost towards client: N/A
  • Cost of operation: N/A
  • Criteria to get recommended: Type A, B, and C campaigns delivered.
  • The recruiter is invited to give a BONUS to bDAO if the recruitment is effective.
General Aspects of Campaigns
For an effective closure of any campaign process, each campaign lead must deliver a Campaign Report, simple but clear on the results delivered. As a group, we’ll then have a constructive feedback session to help level up and improve for the next ones. This is an important aspect to also create a database and showing results of previous work to future clients.
  • Each completion of a campaign will be acknowledged with a POAP for the Campaign Lead
  • All work must be documented on Notion through the Campaign Database and also on DeWork to ensure an organized delivery, and easy access for Treasury by the end of the month.
V. Elections
📅
Elections will be held seasonally. The
Governance & Treasury Specialist
responsibility is to organize and hold those elections before the new season starts.
V.I Election Process
In order to hold fair elections, it is important to outline the timing and the preparation process. The seasonal elections start 3 weeks before the end of the season and will be completed upon the beginning of the new season.
3 weeks before the end of the season
Elections will be announced by the Governance and Treasury Specialist. Guild members with an interest to become role holders will be requested to hand in an application (motive & vision, proof of previous work, “why me” statement, etc.) via the marketing governance Application Form below:
2 weeks before the end of the season
Elections will be open for 7 days. Depending on the number of applicants a two-ballot system or a binary vote will be opened.
1 week before the end of the season
Election results will be communicated and a countdown for
Article 1 - Appeal Against Election Results
will be started. Once the elections are fully confirmed, the role holder handover period will start until the new season starts.
V.II Election Types
Head to Head Election aka. Binary Vote
The candidate with the most votes wins. If the binary vote does not have >60% consensus the election will be invalid.
Multiple Candidates: Two Ballot System
If there are more than two options available, two ballots will be needed: The first to decide the two candidates moving to a
Head to Head Election aka. Binary Vote
V.III Election Rules
Article 1 - Appeal Against Election Results
If someone wants to appeal the outcome of an election, he/she can call for an Appeal within 24h after the elections close. The Appeal requires written reasoning on why the election should be invalid and attached to a Seshbot vote to ask the guild if they want to approve or deny the Appeal. If approved, the previous election will be invalid.
Article 2 - Vote of No-Confidence
If a role holder does fulfill the required duties and therefore loses the trust of his/her peers, other role holders can call for a vote of No-Confidence: A binary vote (Seshbot) will be initiated that validates the guild trust in the questioned role holder. If >60% is not reached, the vote of No-Confidence will be invalid.
Article 3 - Invalid Elections
If the elections turn out invalid, the election will be re-created on a higher level of consensus (3 Layers of Consensus by Frogmonkee)
VI. Initiatives / Proposals
VI.I Proposal Types
  • Social Proposal: Change things that don’t need on-chain involvement, such as elections, bounty ideas, etc. (Seshbot or Discord Emoji Reaction)
  • Constitution Amendment: as the name indicates, are changes proposed to the guild constitution. This vote is for bDAO Level 1 and higher. If you would like to propose a change to the constitution, please create a Pull Request on GitHub
VI.II Guild Governance Framework
notion image
This is a guidance framework. Feel free to do what you think is right for your particular proposal (e.g. if it’s a simple proposal and needs to be advanced quickly you may move to the voting stage). Note: if your idea doesn’t require guild funds or the addition/revision/depreciation of a guild role or active program, then you probably don’t need to follow this process and can just do a temperature and awareness check via messages in the appropriate guild channel.
  1. Ideation
    1. Share an idea in #marketing-governance to get some quick feedback
    2. Do a quick vibe-check on Discord with Emoji Reactions: 👍 vs👎
  1. Proposal Draft
    1. Depending on the you can start drafting the proposal
    2. Signal in #marketing-governance that you’re working on it so that co-authors can signal interest in collaborating (i.e. work in the open)
  1. Discussion/Revision
    1. Receive comments in #marketing-governance
    2. Option: LettuceMeet to coordinate feedback/advice calls where needed
    3. Redraft the proposal and communicate in #marketing-governance when changes happen
  1. Voting (Consensus Check)
    1. Proposal updated to status ‘Voting’ with link to the sesh poll
    2. Use a @seshbot poll that is open for at least 72h to get guild consensus
    3. Be sure to clearly label it as a ‘consensus vote’ and use the @marketing-guild tag when posting so the guild is notified for maximum participation
    4. All binary (yes/no) type votes require a 60% consensus to pass, all non-binary votes or variations required must be defined in the proposal and clearly state thresholds/mechanics for a successful consensus.
  1. Closing and Treasury Distributions
    1. The proposal is updated to the status ‘Closed’ and a decision summary is recorded
    2. Guild coordinator role notified (if not aware) to rally the multi-sig signers
    3. Signers sign transaction(s)
 
Our Constitution - Marketing Department
📜

Our Constitution - Marketing Department

I. Purpose
This Governance Framework provides guidance for Marketing Department members regarding the organization and operations of the Department, including the management of labor, and funding of projects within the Guild.
An ideal constitution features a version of separation of powers intended both to grant political primacy to evolved cultural rules and to limit the influence of groups that demand interference with competitive social processes. - Friedrich A. Hayek
Marketing Department Mission
Our mission is to amplify the messages of BanklessDAO, by delivering creative Web3 marketing solutions to help BanklessDAO initiatives, partners, and clients get in front of the right people with the right message.
Marketing Department Culture
The Marketing Guild seeks to foster a culture where creativity, experimentation, and play intersect to provide meaningful opportunities for our members to contribute to marketing services for BanklessDAO and external partners. The Guild will encourage and support members to build and contribute to projects that promote the DAO’s mission of onboarding 1 billion people to the Bankless ethos.
Marketing Department Governance
Thoughtful governance means creating a flexible and secure framework that evolves as the Guild moves towards on-chain governance. A culture of experimentation and a marketplace of ideas is essential to ensure we continue to develop mechanisms for decision-making and task management. While we experiment and evolve, it is important we stay true and close to the BanklessDAO values and mission.
II. Department Membership
Department Entry
This section shall help new contributors to understand how they can get started after being onboarded to the guild, and also how to participate in the campaigns the Marketing Guild needs to deliver. To get started follow these steps:
  1. Get role at #role-select
  1. Introduce yourself in #marketing-general + provide links to previous work, including design or writing samples, your crypto Twitter or Linkedin profiles, or portfolio
  1. Have an Onboarding Session with the Talent Coordinator (meeting time can be found in the bDAO Discord calendar) or coordinate directly to set up a time that works for you. A membership form must be completed in this step for the guild’s database. Here you will share relevant information, Discord handle, Notion e-mail, past working experience, skills, and any other important information that can be useful during the onboarding process
  1. Once onboarded, proceed to the Marketing Department First Quest
Marketing Department First Quest
The Marketing First Quest consists of two main areas, one content creation or campaign creation and the second one, engagement with our social media channels to help our growth. In the end, we are a media DAO, and our mission is to spread out the Bankless message.
Content Creation
Create a marketing activity that can help spread awareness about BanklessDAO, its mission, and its vision, and execute this through 3 different social media channels of your choice. This can be through your personal profiles or anon profiles, should be created if not. Once done, make sure to provide the links as proof of execution, by sharing them in the #marketing-general channel.
Social Engagement
Interact and show some love to at least three of the following channels, according to your preferences:
👥
The Talent Coordinator guides new contributors through this process.
Department Contribution
Once the First Quest is achieved, the contributor must contact the Talent Coordinator to inform the progress, will receive a POAP for completion, and is now considered an active contributor to the guild. Active contributors can now participate in two main areas:
Campaigns & Projects
For Campaigns/Projects, the new contributor can start his/her/their journey by applying to be a Campaign Lead for one of the following categories:
Social Media/Content Creation
For Social Media/Content Strategy the new contributor can participate directly for now during the meeting being held on Wednesdays, 17:30 UTC, and can contact the guild’s Social Media Coordinator for more information.
🛠
An additional form of Guild Contribution is to have one of the Marketing Guild
IV. Roles
. This comes with fixed responsibilities and a monthly payment. To become a role holder
V. Elections
will be held seasonally.
III. Department Treasury Multi-Sig
Number of signers
There are 7 owners for the Multi-Sig (Gnosis) Wallet. Every transaction requires the confirmation of 4 out of 7 owners.
Requirements for being a Mult-Sig Owner
Multi-Sig owners should have a fast response time to avoid financial bottlenecks. They also need to be experienced in the bDAO and have skin-in-the-game. For that reason, bDAO LvL 1 Status is required to be eligible to become a signer (owner) of the multi-sig wallet.
Request for Transaction
If there is a need for payment (i.e. bounty request) a short proposal and soft consensus in Discord is needed. It is advised to check with the Treasury/Governance Coordinator before reviewing available budgets.
Preparation and Execution of Transactions
Every transaction will be posted in #marketing-governance and the multi-sig owners have understood its details before signing it. Once 4 owners have signed the payment, it will be executed automatically.
IV. Roles
IV.I Role Governance
Eligibility for becoming a Role Holder
To be eligible for a role within the Marketing Guild a user needs to have at least the L1 membership tag and should have actively contributed to any of the campaign types in the current season (see
Department Contribution
).
Role Responsibilities
Role holders are required to keep a record (within the Bankless DAO Notion) of their responsibilities and the tools needed to perform them. This record will be updated at the end of each season or upon the role holder’s departure. Role holders have the responsibility to develop and document their role holder work. They are obliged to handover the knowledge, login credentials, and best practices once a new person is elected for that role.
Role Payment
Role Holders carry out paid responsibilities that have been identified as crucial for the operational success of the Guild. Role holders receive a monthly payment from the Guild Treasury.
Unannounced Absence
If a role holder has an unannounced absence for >8 days (no messages or communication), the responsibilities, of that role holder will be bountied out via the Role Holder's Bounty pool or a temporary / substitute Role Holder will be appointed (vote) for the next 2 weeks. If the Role Holder does not return to resume their duties within the aforementioned 2 weeks, an election will be held to replace them. Throughout the election period, the duties of the role holder will be bountied out and paid for via the Role Holder's salary.
Revising Role (Responsibilities, New Roles, Deprecating Roles)
Proposals to modify responsibilities or salaries or creation/removal of roles should be made before the end of a season via
VI. Initiatives / Proposals
. If this is done in the middle of a season, funding needs to be secured with the GC for the remainder of that season.
IV.II Marketing Department Roles
Department Coordinator
🫀
Purpose: Keep guild connected, organized, and sharing transparently across the DAO
  • Agenda Setting and Preparation of Weekly Meeting: The Guild Coordinator is responsible to set up the weekly meeting and facilitate topics that are of interest to the guild.
  • Moderate discussions between department members and different roles.
  • Department Representation: Be the go-to person and representative of the Marketing Guild in the bDAO Weekly Calls and in front of other guilds.
  • Moderate discord channels: Minimize silos, Encourage collaboration, allow individual contributors to stay up to speed at a higher frequency than async updates
  • Maintain the Department’s Notion page
  • Lead the team to stay on track with DAO objectives:
    • Direct new members to the Talent Coordinator
    • Answer questions in Discord
    • Take part in Treasury & Governance strategy
    • Serve as a Community Manager within the Marketing Guild
    • Serve as a point of contact for members of BanklessDAO who need the help of the Marketing Guild
Payment: 28,000 BANK per Month
Talent Coordinator
🫂
Purpose: Welcome and guide new members on their involvement with the guild. Connects existing workflows with incoming talent.
  • Welcome new members to the Department formally on Discord
    • Delivers new member form for completion and introduction to the Onboarding Handbook
  • Hold a weekly Onboarding Session where new members can learn about guild operations
    • Presents the different workflows available and answers questions related to the topic
  • Implements Marketing Guild First Quest
    • Follow-up on achievement of the quest
    • Distributes the Onboarding POAP
  • Facilitate the connection of new members with initial workflow
    • Coordinates with Social Media Coordinator and Campaign Coordinator to create awareness of the new talent and how to connect them with the different opportunities available.
  • Maintain documentation related to Onboarding up-to-date and build upon it as needed with the following:
    • Workflow on Miro board
    • Onboarding Handbook
    • Onboarding POAPs
    • Member Form and Database
Payment: 28,000 BANK per month
Governance & Treasury Specialist
🫀
Purpose: To make sure that a decentralized ethos (DAOism) is ensured within the guild by facilitating governance topics. Also the treasurer and initiator of payments.
  • Governance
    • Governance Coordination: Ensures all governance-related actions, such as proposals, elections, payments, or cross-guild engagements are completed according to the governance protocols designed in this proposal
    • Guidance for Proposals: Act as a guide to people interested in writing proposals and navigating the governance framework
    • Constitution Compass: Monitor that we’re following the agreed-to framework and provide feedback and advice where we’re not (i.e. highlight that perhaps a revision proposal to the framework appears to be emerging) and update the constitution on a regular basis.
    • bDAO Governance Representative: Represents marketing on the ops/governance guild to ensure all cross-guild governance and process are adopted by the marketing guild
  • Treasury
    • Budget Owner: Owner of the seasonal budget proposal and responsible for delivering it on time
    • Coordinape Admin: Set up Sign-Up Forms and Epochs, sync data between sign-up and coordinate contributors, create reminders for the guild, and calculate BANK to be received.
    • Payment Initiation, Documentation, and Execution: Ensures the timely payment of guild funds to the appropriate recipients with the
      III. Department Treasury Multi-Sig
Payment: 28,000 BANK per Month
Campaign Coordinator
🫀
Purpose: Appoints Campaign Managers, monitors and oversees ongoing campaigns, and schedules future campaigns via project onboarding calls and project documentation
  • Client Intro Calls: Responsible form a Marketing Department perspective to represent the guild and its offerings in front of the clients or other guilds.
  • Service Development: Is responsible to define and develop marketing packages that can be sent and sold to customers
  • Campaign Documentation: Maintains a list of all campaigns and potential campaigns for the guild in the Campaign Database on Notion
  • Campaign Contributor Request to Guild: Requests the talent needed for a given campaign (Campaign Manager, Writer, Designer)
  • Campaign Guardian: Ensures campaigns are resourced with campaign managers and that campaign managers understand the role and task in order to execute
  • Campaign Reports: The campaign coordinator is responsible to add reporting documents to the campaign database for future usage.
Payment: 28,000 BANK per Month
Social Media Coordinator
🫀
Purpose: Alignment of all social media channels to have a coherent brand voice. Coordinates and supports the Social Media Channel Micro-Role Holders
  • Monitoring of Social Media Channel performance
  • Weekly planning of the contents to be posted in agreement with the channel specialists and campaign coordinator
  • Maintain contact with Guilds and projects to identify content to post
  • Coordinate and support channel specialists and micro role holders
  • In case the social media micro role holders are not reachable, the social media coordinator will be the backup person for help and coordination .
Payment: 28,000 BANK per Month
IV.III Marketing Deparment Micro-Roles
There is a total of 6 Micro-Roles within the Marketing Guild. All Micro-Role holders are in charge of a social media channel: Facebook, Instagram, LinkedIn, Twitter, Telegram, and TikTok. In addition, there is a “Content Manager” (10k BANK per Month) who researches trending content, supports the social media coordinator wich coordinates content distribution and uploads design and marketer bounties on DeWork (incl. Review)
🫀
Purpose: Create, Find, Request content that is aligned with the Bankless DAO mission and adjust the content in order to suit the chosen social media channel. Micro Role holders are facilitators of content creation. They don't decide alone on what to post.
  • Social Media Team: Take part in the weekly social media call to discuss action points
  • Propose / Request content to be posted to the guild in Discord (before posting)
  • Grow the reach and fanbase of the Social Media Channel
  • Engage in discussions on the Social Media Channel
  • Be ready to post up on request of the Guild for campaigns and projects
 
Content Manager
Current salary: 10,000BANK
Job description:
The content manager role is one of the key roles in the department, as it oversees the content that goes out of the department.
Responsibilities:
  • Research and do a quick scan through of the topic and content
  • Put up the content for consensus
  • After passing through consensus put up bounty on dework, with description of each bounties and deliverable
  • Call for contributors and assign after the application of contributors
  • When and where necessary remind contributors of their work to be delivered
  • Create weekly rollup bounty
  • Review submissions by reading original contents and submitted textual and graphical contents
  • Deliver content to social media team and do a daily reminder if the first ping was missed
  • Moderate content strategy meeting
 
Micro-Role Descriptions
Twitter Micro-Role
Position Overview:
As the Manager of BanklessDAO's Twitter page, the individual will be responsible for creating and implementing strategies to drive engagement, increase followers, and promote BanklessDAO's brand and mission on the platform. They will play a crucial role in shaping the organization's social media presence and fostering a strong community of Bankless advocates.
Key Responsibilities:
  • Member of the Social Media Team: Take part in the weekly social media call to discuss action points
  1. Engage in **discussions** on the Social Media Channels.
  1. Be ready to post upon request of the Guild for campaigns and project
  1. Propose / Request for content to be posted to the twitter page on Discord (before posting)
  • Social Media Strategy:
  1. Develop and execute a comprehensive social media strategy for BanklessDAO's Twitter page, aligned with the organization's goals and values.
  1. Identify target audience segments, analyze trends, and implement tactics to reach and engage with key stakeholders effectively.
  1. Stay up-to-date with industry best practices and emerging trends in social media marketing, specifically on Twitter.
  1. Ensure consistent branding, messaging, and tone of voice across all Twitter content.
  • Community Engagement and Management:
  1. Foster a vibrant and active community on Twitter by interacting with followers, responding to comments and mentions, and addressing queries or concerns.
  1. Encourage discussions, initiate conversations, and facilitate knowledge-sharing among the BanklessDAO community members.
  1. Monitor and manage potential risks, including negative comments, misinformation, or brand reputation issues on Twitter.
  1. Implement crisis management protocols and respond promptly and appropriately to any emerging issues, maintaining transparency and professionalism.
Payment: 8,000BANK per month.
 
TikTok Micro-Role
Position Overview:
As the Manager of the BanklessDAO TikTok page, your primary responsibility will be to oversee the content creation, strategy, and community engagement on the platform. You will play a crucial role in promoting the BanklessDAO brand, building a strong online presence, and attracting and retaining a large and engaged audience on TikTok.
Responsibilities:
  • Member of the Social Media Team: Take part in the weekly social media call to discuss action points
  1. Engage in **discussions** on Social Media Channels.
  1. Be ready to post upon request of the Guild for campaigns and project
  1. Propose / Request for content to be posted to the Twitter page on Discord (before posting).
  1. Stay up to date with the latest trends and features on TikTok and incorporate them into the content strategy.
  • Strategy and Planning:
  1. Define goals, objectives, and key performance indicators (KPIs) for the TikTok page.
  1. Analyze and monitor performance metrics, such as views, likes, comments, shares, and follower growth, and use data-driven insights to optimize content and strategy.
  1. Identify opportunities for collaborations, partnerships, or influencer marketing on TikTok to expand the reach of the BanklessDAO brand.
  • Community Engagement:
  1. Foster an active and supportive community on the BanklessDAO TikTok page by responding to comments, messages, and engaging with the audience.
  1. Collaborate with the social media team to cross-promote TikTok content on other platforms and encourage community participation.
  1. Encourage user-generated content and run contests or challenges to increase audience involvement and brand advocacy.
  • Brand Management:
  1. Ensure consistent branding and messaging across all TikTok content, maintaining the BanklessDAO's unique voice and tone.
  1. Uphold the values and principles of BanklessDAO while representing the organization on TikTok.
  1. Monitor and address any issues or concerns raised by the community, promptly resolving conflicts or escalating them to the appropriate channels.
Payment: 8,000BANK.
 
LinkedIn Micro-Role
Position Overview:
The LinkedIn Micro-role Holder at BanklessDAO plays a crucial role in enhancing the DAO's online presence and fostering meaningful connections within the broader crypto and DeFi communities. This position focuses on leveraging the power of LinkedIn to drive engagement, attract new members, and promote the DAO's initiatives and activities.
To apply for the micro-role, the applicant must have successfully completed two content approvals for the platform. This can be achieved by participating in the weekly Content Creation process after receiving the Marketing Department First Quest POAP. Also the new member needs to:
1. Try out what needs to be done
2. Showcase their skills
3. Ask all questions about the workflow first, before leading it.
4. Properly communicate with past micro-role holders to gain more experience.
Roles and Responsibilities:
Member Of The Social Media Team:
  • Social Media Team: Take part in the weekly social media call to discuss action points
  • Propose / Request content to be posted to the guild in Discord (before posting)
  • Engage in discussions on the Social Media Channel
  • Be ready to post up on request of the Guild for campaigns and projects
Content Curation:
  • Develop and curate compelling content related to BanklessDAO's mission, vision, and activities.
  • Share relevant updates, news, and announcements on LinkedIn to keep the community informed and engaged.
  • Collaborate with other DAO members to ensure consistency in messaging and branding.
Networking and Community Engagement:
  • Grow the reach and fanbase of the Social Media Channel
  • Build and maintain a strong professional network within the blockchain, cryptocurrency, and DeFi sectors.
  • Engage with industry leaders, potential partners, and like-minded communities to expand BanklessDAO's reach and influence.
  • Respond to comments, messages, and inquiries on LinkedIn, fostering meaningful conversations and relationships.
Analytics and Reporting:
  • Regularly monitor LinkedIn engagement metrics and analytics to assess the impact of content and strategies.
  • Provide reports on the growth and performance of the LinkedIn presence to the DAO community.
  • Use data-driven insights to refine and improve the LinkedIn outreach approach.
Cross-functional Collaboration:
  • Collaborate with other DAO micro-role holders to create synergistic and impactful campaigns across various social media platforms.
  • Participate in DAO meetings, contributing insights from the LinkedIn platform to overall community strategy.
Payment: 8,000 BANK per month
 
 
 
V. Campaign Types
Type A: BanklessDAO Campaign
🔥
These are campaigns that highlight events, announcements, achievements, and non-profit initiatives within BanklessDAO
  • Cost towards client: N/A. In this case, the client is the DAO itself, there is no cost related to it.
  • Cost of operation: Campaign Lead + Copywriter + Designer = Total The payment of the cost of these campaigns will be covered by our bounty system.
  • Who can apply to be Campaign Lead: Guest Passers, New Members after being Onboarded
  • Examples: Season Kickoff, New Joiner Sessions, non-profit projects, and announcements from other guilds.
  • Duration: 2 weeks maximum (BanklessDAO campaigns are generally just 2 weeks)
If we run out of budget, the Guild, under consensus, can request more funding from the Grants Committee by delivering the first results of the executed campaigns at the moment.
Type B: Project Campaigns
🏴
These are campaigns that are requested by projects that have been born within BanklessDAO and that receive funding for their operations. In this case, we will have a personalized/custom proposal built for the client, since part of the projected revenue already goes back to BanklessDAO
  • Cost towards client: Customized campaign
  • Cost of operation: Campaign Lead + Copywriter + Designer  = Total (paid from the payment made by the client, details to be defined):
  • Who can apply to be Campaign Lead: Guest Passers, L1s, L2s, and L3s, that have a Type A campaign delivered, plus demonstrated communication & planning skills (during meetings, content writing, interview with Talent Coordinator) to ensure a smooth contact with the client.
  • Examples: Bankless Card, Bounty Board, Bankless Indexes
  • Duration: decided by the client (generally one month)
Type C: External Campaigns
💲
These are campaigns that are 100% facing external clients, could be other DAOs, protocols, web2 and web3 companies, or products that seek to be immersed in a web3 environment through BanklessDAO
  • Cost of operation: Campaign Lead + Copywriter + Designer = Total (paid from payment made by the client)
  • Who can apply to be Campaign Lead: Level 1, 2, and 3 BanklessDAO members. Not available to Guest Passers. During Season 4, having in consideration the context of the guild, only one of the 4 Campaign Coordinators. From Season 5 onwards, members who have delivered at least one Type A plus one Type B campaign.
  • Examples: IdolsNFT, Aragon, Gitcoin, DegenBluesNFT, Vertex, Supercluster, ZKX, Degate
  • Duration: Decided by the client (monthly or seasonal)
Type D: bDAO Recommended Marketer
🏁
This category is not really a campaign within the guild but it defines the case in which an external organization or a BanklessDAO project seeks the Marketing Guild, with a request to hire a marketer recommended by the DAO.
  • Cost towards client: N/A
  • Cost of operation: N/A
  • Criteria to get recommended: Type A, B, and C campaigns delivered.
  • The recruiter is invited to give a BONUS to bDAO if the recruitment is effective.
General Aspects of Campaigns
For an effective closure of any campaign process, each campaign lead must deliver a Campaign Report, simple but clear on the results delivered. As a group, we’ll then have a constructive feedback session to help level up and improve for the next ones. This is an important aspect to also create a database and showing results of previous work to future clients.
  • Each completion of a campaign will be acknowledged with a POAP for the Campaign Lead
  • All work must be documented on Notion through the Campaign Database and also on DeWork to ensure an organized delivery, and easy access for Treasury by the end of the month.
V. Elections
📅
Elections will be held seasonally. The
Governance & Treasury Specialist
responsibility is to organize and hold those elections before the new season starts.
V.I Election Process
In order to hold fair elections, it is important to outline the timing and the preparation process. The seasonal elections start 3 weeks before the end of the season and will be completed upon the beginning of the new season.
3 weeks before the end of the season
Elections will be announced by the Governance and Treasury Specialist. Guild members with an interest to become role holders will be requested to hand in an application (motive & vision, proof of previous work, “why me” statement, etc.) via the marketing governance Application Form below:
2 weeks before the end of the season
Elections will be open for 7 days. Depending on the number of applicants a two-ballot system or a binary vote will be opened.
1 week before the end of the season
Election results will be communicated and a countdown for
Article 1 - Appeal Against Election Results
will be started. Once the elections are fully confirmed, the role holder handover period will start until the new season starts.
V.II Election Types
Head to Head Election aka. Binary Vote
The candidate with the most votes wins. If the binary vote does not have >60% consensus the election will be invalid.
Multiple Candidates: Two Ballot System
If there are more than two options available, two ballots will be needed: The first to decide the two candidates moving to a
Head to Head Election aka. Binary Vote
V.III Election Rules
Article 1 - Appeal Against Election Results
If someone wants to appeal the outcome of an election, he/she can call for an Appeal within 24h after the elections close. The Appeal requires written reasoning on why the election should be invalid and attached to a Seshbot vote to ask the guild if they want to approve or deny the Appeal. If approved, the previous election will be invalid.
Article 2 - Vote of No-Confidence
If a role holder does fulfill the required duties and therefore loses the trust of his/her peers, other role holders can call for a vote of No-Confidence: A binary vote (Seshbot) will be initiated that validates the guild trust in the questioned role holder. If >60% is not reached, the vote of No-Confidence will be invalid.
Article 3 - Invalid Elections
If the elections turn out invalid, the election will be re-created on a higher level of consensus (3 Layers of Consensus by Frogmonkee)
VI. Initiatives / Proposals
VI.I Proposal Types
  • Social Proposal: Change things that don’t need on-chain involvement, such as elections, bounty ideas, etc. (Seshbot or Discord Emoji Reaction)
  • Constitution Amendment: as the name indicates, are changes proposed to the guild constitution. This vote is for bDAO Level 1 and higher. If you would like to propose a change to the constitution, please create a Pull Request on GitHub
VI.II Guild Governance Framework
notion image
This is a guidance framework. Feel free to do what you think is right for your particular proposal (e.g. if it’s a simple proposal and needs to be advanced quickly you may move to the voting stage). Note: if your idea doesn’t require guild funds or the addition/revision/depreciation of a guild role or active program, then you probably don’t need to follow this process and can just do a temperature and awareness check via messages in the appropriate guild channel.
  1. Ideation
    1. Share an idea in #marketing-governance to get some quick feedback
    2. Do a quick vibe-check on Discord with Emoji Reactions: 👍 vs👎
  1. Proposal Draft
    1. Depending on the you can start drafting the proposal
    2. Signal in #marketing-governance that you’re working on it so that co-authors can signal interest in collaborating (i.e. work in the open)
  1. Discussion/Revision
    1. Receive comments in #marketing-governance
    2. Option: LettuceMeet to coordinate feedback/advice calls where needed
    3. Redraft the proposal and communicate in #marketing-governance when changes happen
  1. Voting (Consensus Check)
    1. Proposal updated to status ‘Voting’ with link to the sesh poll
    2. Use a @seshbot poll that is open for at least 72h to get guild consensus
    3. Be sure to clearly label it as a ‘consensus vote’ and use the @marketing-guild tag when posting so the guild is notified for maximum participation
    4. All binary (yes/no) type votes require a 60% consensus to pass, all non-binary votes or variations required must be defined in the proposal and clearly state thresholds/mechanics for a successful consensus.
  1. Closing and Treasury Distributions
    1. The proposal is updated to the status ‘Closed’ and a decision summary is recorded
    2. Guild coordinator role notified (if not aware) to rally the multi-sig signers
    3. Signers sign transaction(s)