Campaign Brief Template
PLEASE NOTE: DUPLICATE & PASTE INTO RELEVANT HUB BEFORE USING.
This document includes:
- Campaign Overview
- DACI
- Business Objectives
- Key Audiences
- Key Messages
- Channel Strategy, Tactics & Metrics
- Risk Assessment and Mitigation
- Other Considerations
- Project Plan
- Content Schedule
- Ongoing Metrics Evaluation
- Relevant Links
1. Overview
- Campaign Focus:
- Go Live:
- Duration:
- Size of Campaign:
2. DACI (PoCs)
Driver:
Approver:
Consulted:
Informed:
3. Business Objectives
- XXXXX
4. Key Audiences
Primary Audiences
- XXXX
Secondary Audiences
- XXX
5. Key Messages
Primary Message
- XXX
Secondary Messages
- XX
- XX
Tertiary Messages
- xxx
6. Channel Strategy & Tactics
Click into each tactic for sub briefs
Table
Campaign Tactics
Name
Owner
Tactics
Copy/Design Required?
Metrics for Success
7. Risk Assessment & Mitigation
[insert overview here]
8. Other Considerations
XXXX
9. Project Plan
[insert Click Up project management schedule]
10. Content Schedule
[insert Click Up campaign content schedule]
11. Ongoing Metrics Evaluation
[insert metrics database]
12. Relevant Links
XXXX