Legal Guild Collab
Duration
Point of Contact / Client
Daolexa, Teresa
Guilds Involved
Website
in the works
campaign lead
Marketing Support
Status
Description
Legal guild is initiating the Office Hours project which will allow DAO members to seek legal help form the Legal guild. We would be supporting members and projects with legal help and advice.
We are setting two goals: 1. Onboarding new lawyers to the Guild: 2. Onboarding people to the Office Hours.
We are working on another initiative - Spanish version of the Legal guild, starting initially as a project. The goal is to onboard more Spanish speaking legal and compliance professionals to the DAO.
KPI
1. Number of lawyers onboarded; 2. Number of users of Office Hours onboarded.
Marketing Channel
Campaign Link
Media Assets
Type
Assets Delivered
Target Audience
bDAO Guilds, bDAO, bDAO audience.
Team members
Daolexa, Teresa, Aloy (LinkedIn manager), Puretayo (Twitter manager), Oliviuc (treasury)
Date
bDAO Survey Report 2022
Created time
Apr 18, 2023
Price: The price will be $75 for DAO members, and $100 for non-members aka guest passes.
Duration of the campaign: 2 weeks internal - 2 weeks external
Season 8 starts on Monday, May 15th!
Calendar view
Legal Guild Collab - Campaign Timeline Proposal
Media Outlets
Internal
- Post in #announcements (direct promotion, price info, CTA) ✅
- Post in #dao-general 🖤 (direct promotion, price info, CTA) Second Week
- Community Call (direct promotion, price info, CTA)
- Post in #perks-general (direct promotion, price info, CTA)
- Internal Guild, Department, and Project Announcements (presence in each Weekly Call) drop a link to the info.
- Weekly Rollup ✍🏻 (would you prefer direct or indirect promotion?)
External
- Twitter (indirect promotion, join the Legal Guild)
- LinkedIn (indirect promotion, join the Legal Guild)
- Instagram (indirect promotion, join the Legal Guild)
Social Media Research by Quilia
Call-to-Action
Post in #🚧office-hours-construction in Legal Guild to book your consultation!
Book a consultation here 👇🏻
(The typeform will be on the website)
Design Deck and Gallery by Jasu
Questions (please confirm):
What is the price for guilds? 0 USD ✅ Public Good - bDAO Community
What is the price for departments? 0 USD ✅ Public Good - bDAO Community
What is the price for projects? 75 USD ✅ Facilitate the process.
What is the price for non-members? 100 USD for GuestPass holders. 75 USD for L1, 2, 3 ✅
To which link should we direct the audience? To the Legal Guild Twitter profile? It’s best if it’s a place where people can reach out to and receive a quick reply. Guiding to the BanklessDAO Discord doesn’t work really well since it’s very indirect.
What problem does booking an Office Hour solve for the user? What type of questions will a user be able to receive answers for? We suggest being as specific as possible in order to engage with possible prospects/clients. If this is not possible, we can work around it.
- Building a legal entity?
- Taxes?
- Personal consultations or only for projects?
- Platform disclaimers
- Terms of service
- Contracting advice, interactions with other entities
- Fundraising rounds
- Find local attorneys
Name Suggestions
- BanklessDAO Legal Clinic ⚖️ 🏥
Campaign Structure
Campaign Type A
Strategy ✅ 3 hours
Planification: Week of May 22nd, starting on May 29th.
Bountied Work - Copywriting, Design
Execution + Follow-up: 1-month strong message + reminders
Report / Review
Campaign Budget
Campaign Lead: 2K BANK per week
Marketing Support
Strategy + Planning
Copywriting
Design
Key Messages
Our first priority will be to speak to BanklessDAO Discord participants, they could be members or non-members.
| User | Platform | Goal | Message | Observations |
| web3 Users | Twitter, LinkedIn, Instagram | Book a time | Solve your legal inquiries by booking a session. | No price info. |
| BanklessDAO Members | BanklessDAO Discord | Book a time | Book a session at a special price. Use member perks. | Price info. |
| General Audience | Twitter, LinkedIn, Instagram | Join BanklessDAO Legal Guild | Contribute, and learn with other lawyers in web3. | No price info. |
Content Outline
References
Campaign Timeline
April 18th, first calls, strategy.
- Discord thread in Marketing Department https://discord.com/channels/834499078434979890/1097903210896822412
June 20th, first posts:
- See below a list of each of the posted contents.
- LinkedIn post- https://www.linkedin.com/posts/bankless-dao_legal-clinic-decentralized-activity-7077710589266923520-GdUQ?utm_source=share&utm_medium=member_ios , https://docs.google.com/document/d/1YyMOCkAERr7TAFRtD0gpg7CX6ZF8dKV8XJjdUEpMAP8/edit
June 22nd, Internal announcements across guilds and projects within bDAO. Example: https://discord.com/channels/834499078434979890/1052509229732347914/1121743435938922567
July 3rd, last post.
Instagram post- https://www.instagram.com/p/CuPtvw_rGqz/?igshid=MzRlODBiNWFlZA==
August 7th
- Sync call Ornella & Quilia to wrap up the campaign.
- Waiting confirmation of results from the Legal Guild
Table
Campaign Assets
Campaign Week 1
Link to Published Content
Number
Text
Week N°
3000
bDAO LinkedIn
1
1500
bDAO Instagram
1
1000
BanklessDAO Discord
2
2200
BanklessDAO Discord
2
August 9th, 2023
Since it is a Campaign Type B, Legal Guild must transfer to the Marketing Department 26200 BANK. In order to not delay internal MD payments, the MD will pay from its bounty pool for now and will recuperate once the Legal Guild transfers back.