Stamp Changes Announcement Protocol
- We get briefed on changes
- What’s the change?
- Why the change?
- When is the change launching?
- How this will impact user scores?
- Create comms plan & assets:
- Tweets
- Release notes
- Potential Twitter Space
- Any other relevant channels
- Include canned messaging on why we consistently change stamps
- Create risk mitigation comms plan
- Anticipate specific blow back
- Create canned messaging to address Passport “pay to play”
- Have team members respond directly to spiciest public pushback