ACS co-marketing
What does it mean to run a grants program on an open-source protocol? Here are some guidelines for talking about the Gitcoin Grants Protocol, and the design partner program, with your community and audience.
Terminology
- Grants hub: how projects apply to grants. A project’s grants hub profile has information including a project description, roadmap, product overview, teammates, and milestones reached. It’s also where projects can verify their Github and social accounts. Having a complete grants hub profile is important for due diligence.
Framing
Gitcoin describes the grants protocol as funding infrastructure for the open web. It’s a suite of tools anyone can use to run a grants program and reinvest in their ecosystem. As a protocol, it may be used permissionlessly, by any community, in a centralized or decentralized way— we aim to be credibly neutral and let the projects who build on us do the talking.
Tone
- Credibly neutral
- In line with Gitcoin’s brand voice.
Proposed Campaign
This is a minimized version of the overall runbook selected based off of Optimism’s desire to have a lower publicity profile for the first grants protocol round.
- Launch round on Objective: Transparency, space for citizens to ask questions of the Gitcoin team, defining the narrative around the partnership.
- Twitter Space during round hosted by Gitcoin Grants Stack Twitter
- Co-written blog posts on partnership launch and round results
- Case study published by Gitcoin at the end of the round
2 Weeks Out - Discovery
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Co-marketing runbook (1)
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1 Week Out - Discovery
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Co-marketing runbook (2)
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2 Days Before - Discovery
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Co-marketing runbook (3)
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Phase 2: In-round
This phase is only relevant for organizations opting for a quadratic funding round, due to the higher level of community engagement and outreach it requires. If your team will be using a centralized deliberation process, this phase will require less content.
First day of grants round
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Co-marketing runbook (4)
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Ongoing
Major announcements such as partner launches and launch events will be amplified by the main Gitcoin Twitter, while smaller events will be amplified and discussed on the Grants Protocol Twitter.
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Co-marketing runbook (5)
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Last Day of Grants Round
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Co-marketing runbook (5)
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Phase 3: Post-round
Week after grants round
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Co-marketing runbook (6)
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