Content Ops Workflow

Understand MMM Meeting Formats

Review the structure of the MMM Meetings to better understand how and when to contribute: 

📒
Meetings @ MMM
 

🕒
Weekly Team Syncs
 

Know your points of contact

Know who you will be interacting with on a day-to-day basis, what they are responsible for, and how to contact them in relation to specific project needs. 

Some frequent points of contact are:

Content Team

Brand and Marketing Strategist

Social Media Lead

Ad-hoc Social Media Support

💡

More information about the members of MMM and their roles can be found here:

💁
Who’s Who? (Roles @ MMM)
 

Update ClickUp

It is important to update ClickUp on a daily basis to ensure anyone reviewing it from outside of Content Ops has the correct information.

Spend some time at the beginning of your work day to update ClickUp. This is a key support function for Jon and includes updating the calendar, including publishing dates and content, if there have been any alterations (eg. a twitter thread you decided to push to another day).

Manage Content Calendar

Monitor incoming requests and assess the calendar's capacity. If the schedule is too packed, try to reschedule some tasks. Manage expectations for delivery and ensure content is dissemination properly.

Collaborate on Between-Rounds Content Calendar

The content calendar for grant rounds is templatized. However, the calendar between rounds is not. 

Hold a call with the Brand and Marketing Strategist and Social Media Lead to determine the calendar for the time in between grant rounds. This call should accomplish the following:

Creating a strategy for upcoming content

Identifying any gaps

Identifying and planning content for holidays, special events (eg. World Environmental Day), and anything noteworthy that should be shared

Facilitate Request Communications

This process is currently in development.

When a content request is received, assume the role of the primary contact and a liaison between the requester and the Content Team that can clarify any questions or misunderstandings. This will ensure smooth coordination, understanding, and alignment. 

If the request comes in from an external source, such as twitter, Take the time to review the request to verify that it aligns with the organization's content strategy before it is to the Content Team. Once this is verified, direct them to fill out the request form.

Process Content Requests

When a content request comes in via Discord, create a thread for each request and add it to ClickUp. 

Review the content request brief to ensure that deadlines, content structure, and expectations are clear. Make sure to get clarification if any items are unclear. This will help the Content Writer avoid going in the wrong direction or missing the due date.

Assign Content Writer

Each content request will have different needs and may require a different writer. Determine who is the best fit for the project.

Staff writer: The staff writer handles most of the work, due to their ability to deliver content quickly.

Larger items such as case studies

Guest writers: Great for filling any gaps

Once you have selected a content writer, transfer the content request brief into a Google Doc and provide it to them. 

Execute the Content Calendar

Once content is ready, broadcast it according the strategy listed in the content calendar. This may include any/all of the following:

Uploading articles to Webflow

Publishing threads on Twitter

Sending out emails (Use the template on HubSpot.

Provide Support

Provide support to the Content Team at large. Act as the primary point of contact, to whom people can reach out for guidance, payment confirmation, and rate negotiation. 

Hold separate weekly standup meetings with the Social Media Lead, Content Writers, and the Editor. 

Social Media Lead: Promote a strong feedback, encouraging a mutual exchange of feedback with the Social Media Lead, to foster continuous improvement and growth. Provide guidance, discuss their workload, answer questions, and inquire about their upcoming support needs.

Content Writer(s) and Editor: Review their weekly tasks and provide or request assistance as needed.

Create supportive systems

To prevent tasks from being overlooked when taking time off, it is important to establish proactive systems that can be implemented during your absence. 

Have conversations with individuals who can handle your workload to determine if they are capable and willing to assist in case of illness or emergencies. When planning a vacation, make sure to give them plenty of notice and confirm their availability.

Content Ops Workflow

Understand MMM Meeting Formats

Review the structure of the MMM Meetings to better understand how and when to contribute: 

📒
Meetings @ MMM
 

🕒
Weekly Team Syncs
 

Know your points of contact

Know who you will be interacting with on a day-to-day basis, what they are responsible for, and how to contact them in relation to specific project needs. 

Some frequent points of contact are:

Content Team

Brand and Marketing Strategist

Social Media Lead

Ad-hoc Social Media Support

💡

More information about the members of MMM and their roles can be found here:

💁
Who’s Who? (Roles @ MMM)
 

Update ClickUp

It is important to update ClickUp on a daily basis to ensure anyone reviewing it from outside of Content Ops has the correct information.

Spend some time at the beginning of your work day to update ClickUp. This is a key support function for Jon and includes updating the calendar, including publishing dates and content, if there have been any alterations (eg. a twitter thread you decided to push to another day).

Manage Content Calendar

Monitor incoming requests and assess the calendar's capacity. If the schedule is too packed, try to reschedule some tasks. Manage expectations for delivery and ensure content is dissemination properly.

Collaborate on Between-Rounds Content Calendar

The content calendar for grant rounds is templatized. However, the calendar between rounds is not. 

Hold a call with the Brand and Marketing Strategist and Social Media Lead to determine the calendar for the time in between grant rounds. This call should accomplish the following:

Creating a strategy for upcoming content

Identifying any gaps

Identifying and planning content for holidays, special events (eg. World Environmental Day), and anything noteworthy that should be shared

Facilitate Request Communications

This process is currently in development.

When a content request is received, assume the role of the primary contact and a liaison between the requester and the Content Team that can clarify any questions or misunderstandings. This will ensure smooth coordination, understanding, and alignment. 

If the request comes in from an external source, such as twitter, Take the time to review the request to verify that it aligns with the organization's content strategy before it is to the Content Team. Once this is verified, direct them to fill out the request form.

Process Content Requests

When a content request comes in via Discord, create a thread for each request and add it to ClickUp. 

Review the content request brief to ensure that deadlines, content structure, and expectations are clear. Make sure to get clarification if any items are unclear. This will help the Content Writer avoid going in the wrong direction or missing the due date.

Assign Content Writer

Each content request will have different needs and may require a different writer. Determine who is the best fit for the project.

Staff writer: The staff writer handles most of the work, due to their ability to deliver content quickly.

Larger items such as case studies

Guest writers: Great for filling any gaps

Once you have selected a content writer, transfer the content request brief into a Google Doc and provide it to them. 

Execute the Content Calendar

Once content is ready, broadcast it according the strategy listed in the content calendar. This may include any/all of the following:

Uploading articles to Webflow

Publishing threads on Twitter

Sending out emails (Use the template on HubSpot.

Provide Support

Provide support to the Content Team at large. Act as the primary point of contact, to whom people can reach out for guidance, payment confirmation, and rate negotiation. 

Hold separate weekly standup meetings with the Social Media Lead, Content Writers, and the Editor. 

Social Media Lead: Promote a strong feedback, encouraging a mutual exchange of feedback with the Social Media Lead, to foster continuous improvement and growth. Provide guidance, discuss their workload, answer questions, and inquire about their upcoming support needs.

Content Writer(s) and Editor: Review their weekly tasks and provide or request assistance as needed.

Create supportive systems

To prevent tasks from being overlooked when taking time off, it is important to establish proactive systems that can be implemented during your absence. 

Have conversations with individuals who can handle your workload to determine if they are capable and willing to assist in case of illness or emergencies. When planning a vacation, make sure to give them plenty of notice and confirm their availability.