Telegram Strategy
Account Appearance
- Profile Picture: A recognizable profile picture for the channel to make it look like a more legitimate channel. We suggest using the same logo as on other social media channels:
- Channel Description: A decentralized autonomous organization (DAO) that acts as a steward of the Bankless Movement progressing the world towards a future of greater freedom. Our goal is to onboard 1Bn people to financial sovereignty.
2 Different Content-Type Options
- āThe Node Optionā: Use Telegram as a node where we share content from our other Social Media Channels via Links (Twitter, Instagram, Substack Newsletter, LinkedIn, YouTube, Podcast, etc.)
- Advantage: Less time-consuming, increases followers on our other social media channels
- Disadvantage: Feels impersonal, looks like a ālink pukeā, not reader-friendly, extra click for the user
- āRepost Native Optionā: Repost our content from Twitter, Instagram, Linkedin as a message natively in Telegram (i.e. Copy Twitter Text, Post IG as Images, etc.)
- Advantage: Better fit for the channel (messenger), reader-friendly, clean look, creates a good incentive to subscribe to the Telegram channel (follower growth)
- Disadvantage: More time-consuming, less focus on the growth of other social channels
The āRepost Nativeā Option is more fitting for the channel and should be preferred if possible from a resource/time perspective
Content Advice
- Share relevant articles about the crypto/web3 industry from credible sources to read it first from our telegram channel.
- With more people following our Telegram channel, we can start conducting polls within Telegram and gather data and use it to make better-informed decisions, get to know interests. This will enable us to select the content that is relevant for the audience.
- We can post/share content about the ongoing campaign/projects to boost the awareness and reach of those campaigns
- Make users aware of the fake channel that exists on Telegram (the one that scams people with buying BTC). With a bigger and more professional presence from our side, we gain back the real estate on Telegram on our brand name. Please also note that the fake channels most likely bought bots to boost their followers, so donāt take this as a comparison. We aim for quality growth to onboard more people, not pure follower numbers.
Some good examples:
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