Merch, Memes and Marketing (MMM)
Merch, Memes and Marketing (MMM)
/
📚
(con’t) Projects & Workflows
/
📚
MMM Hubs
/
Gitcoin Grants Stack
Gitcoin Grants Stack
/
Grants Stack Co-marketing Planning Guidelines

Grants Stack Co-marketing Planning Guidelines

Purpose of Co-Marketing with GS Users
  1. Build brand awareness: Position GS as a useful and relevant product in collaboration with credible well-known organizations.
  1. Education: Showcase the utility of Grants Stack features (QF, QV, Direct Grants) and various use cases (RPGF, Proactive funding, etc)
  1. Audience Expansion: Reach new audiences and broaden our marketing funnel through co-marketing initiatives.
  1. Showcase Learnings: Showcase learnings to make grants easier for the entire ecosystem.
 
Co-marketing Partner Tiers
If an integration partner significantly enhances our brand, educates future customers, and helps us reach new audiences, we should qualify them for extensive marketing support.
On the other hand, partners who do not meet these criteria would be for a small lift.
Small Marketing Support ▪️
Small marketing support will include the following (subject to change on a case-by-case basis)
Inclusion in the release notes
Inclusion on round discovery page
Round discovery page should include details of their round and links to any relevant content such as announcement posts, round criteria, etc.
An announcement tweet when their round is live
Retweeting partner mentions of Grants Stack
Large Marketing Support ⬛️
Large marketing support will include the following (subject to change on a case-by-case basis)
All of the above + some mix of:
Partnership announcement blog post
Twitter announcement of partnership once confirmed
Twitter announcement when round goes live
Twitter Space highlighting round theme and potentially grantees
Twitter post on round results
Case study
Twitter Space upon release of case study
 
Case Studies for Small and Large Size
Regardless of the partner size, we may consider creating a case study to document specific use cases and the unique value proposition(s) that drove them to usage.
The decision to create a case study should be based on whether the integrator helps us document a valuable use case or a unique value proposition for Grants Stack.
 
Prepping for Co-marketing initiatives
 
List of questions to ask round manager:
  1. Round structure / scope
  1. The official name of the round
  1. Timeframes:
    1. Applications
    2. Donations
  1. Objectives: What efforts would you like us to help with? (grantee applications, round awareness to solicit donations, etc)
  1. Success metrics
  1. Purpose / focus / theme of the round
  1. What is their marketing plan?
    1. Channels
    2. Key messages
    3. Audience
  1. Team members (+ DACIs)
  1. (internal) Identify angle/use case for Grants Stack
Merch, Memes and Marketing (MMM)
Merch, Memes and Marketing (MMM)
/
📚
(con’t) Projects & Workflows
/
📚
MMM Hubs
/
Gitcoin Grants Stack
Gitcoin Grants Stack
/
Grants Stack Co-marketing Planning Guidelines

Grants Stack Co-marketing Planning Guidelines

Purpose of Co-Marketing with GS Users
  1. Build brand awareness: Position GS as a useful and relevant product in collaboration with credible well-known organizations.
  1. Education: Showcase the utility of Grants Stack features (QF, QV, Direct Grants) and various use cases (RPGF, Proactive funding, etc)
  1. Audience Expansion: Reach new audiences and broaden our marketing funnel through co-marketing initiatives.
  1. Showcase Learnings: Showcase learnings to make grants easier for the entire ecosystem.
 
Co-marketing Partner Tiers
If an integration partner significantly enhances our brand, educates future customers, and helps us reach new audiences, we should qualify them for extensive marketing support.
On the other hand, partners who do not meet these criteria would be for a small lift.
Small Marketing Support ▪️
Small marketing support will include the following (subject to change on a case-by-case basis)
Inclusion in the release notes
Inclusion on round discovery page
Round discovery page should include details of their round and links to any relevant content such as announcement posts, round criteria, etc.
An announcement tweet when their round is live
Retweeting partner mentions of Grants Stack
Large Marketing Support ⬛️
Large marketing support will include the following (subject to change on a case-by-case basis)
All of the above + some mix of:
Partnership announcement blog post
Twitter announcement of partnership once confirmed
Twitter announcement when round goes live
Twitter Space highlighting round theme and potentially grantees
Twitter post on round results
Case study
Twitter Space upon release of case study
 
Case Studies for Small and Large Size
Regardless of the partner size, we may consider creating a case study to document specific use cases and the unique value proposition(s) that drove them to usage.
The decision to create a case study should be based on whether the integrator helps us document a valuable use case or a unique value proposition for Grants Stack.
 
Prepping for Co-marketing initiatives
 
List of questions to ask round manager:
  1. Round structure / scope
  1. The official name of the round
  1. Timeframes:
    1. Applications
    2. Donations
  1. Objectives: What efforts would you like us to help with? (grantee applications, round awareness to solicit donations, etc)
  1. Success metrics
  1. Purpose / focus / theme of the round
  1. What is their marketing plan?
    1. Channels
    2. Key messages
    3. Audience
  1. Team members (+ DACIs)
  1. (internal) Identify angle/use case for Grants Stack