Season 7 Budget Proposal
Season 7 Budget Proposal for Bankless Publishing (formerly The Editorial and Publishing Arm —EPA)
Authors: Trewkat, HiroKennelly, Frank America, Kornket
Date: January 20, 2023
Multi-sig Address: 0xD26b6De62363Ce83d4fA6362Da283594d0DF4EcC
SUMMARY
For Season 7, Bankless Publishing is requesting 320,000 BANK based upon projected expenses and our existing multi-sig balance. We will submit a mid-season proposal if it appears additional funding will be required.
In Season 7, Bankless Publishing will continue to expand and evolve the brand through several initiatives that are tailored to meet specific objectives. We aim not only to grow our audience and reach new markets, but also to attract quality writers, editors, and designers who can help to create content that is both engaging and informative.
These initiatives are also intended to attract sponsors for the Bankless Publishing brand and to foster a sense of community among our readers and contributors. With these goals in mind, we look forward to establishing a strong presence in the web3 publishing space.
- The popularity of shorter, introductory-style articles is evident, so we’ll ensure the majority of content provides a user-friendly onramp to DeFi technologies. Keep an eye out for the Web3 Toolkit (working title) in Season 7 — this will be a collaborative effort, co-funded with the Writers Guild, to cover the basics in a cohesive way for readers new to the space.
- The ‘web2’ Bankless Publishing website is currently updated in tandem with the banklesspublishing.xyz site, which we soft launched during Season 6. Though we’ve set up BANK-Per-View on this site, we are yet to close off the free avenues to readers — the main site and the BanklessDAO Medium remain important landing places for audiences.
- We are considering additional avenues for publication, including the DAO’s Mirror page or a separate Mirror page.
- We have shipped two articles per week, every week, during Season 6, which has enabled us to give new life to educational content from previous bDAO newsletters as well as publish original content from new authors. This cadence will continue in Season 7.
- The Bankless Publishing Recap newsletter has continued during Season 6 — this pithy and potent combo provides more than 18,000 bDAO Substack subscribers with summaries and links to the latest of our published articles.
- We’ve grown our Twitter audience thanks to the regular high-quality content, but also by producing informative Twitter threads about published articles and tweeting content from other outlets as a way of demonstrating our leadership in this space.
- We also launched a Telegram group, which provides us with another avenue to engage with our audience.
- The inaugural Bankless Publishing Awards did not happen in Season 6 but are still on the radar as a way to recognize and hopefully recruit some of the top web3 authors.
BACKGROUND
The Bankless Publishing audience is steadily growing. The number of Twitter followers has reached 565 — smashing the Season 6 KPI (grow to 500 followers from baseline of 326). We also launched a Telegram group, which currently has 49 members. In Season 6, the project team continued to grow the Bankless Publishing brand through the publication of high-quality web3-related content.
This project first launched in Season 2, and has gone from strength to strength due to a couple of factors. The first is that we have a continuous stream of new and enthusiastic authors submitting material as they come in to BanklessDAO and join the fabulous Writers Guild. The other success factor is our dedicated core team of editors and designers who continue to raise the bar for engaging, credible content.
In short, the project team is fired up, and ready to keep shipping great content in Season 7 while expanding our reach. As a group, we’ve decided that it’s time to drop the use of ‘Editorial and Publishing Arm (EPA)’ and embrace Bankless Publishing for both the team and the output.
MISSION & VALUES ALIGNMENT
Via our thorough workflow, Bankless Publishing ships articles designed to inform, investigate, educate, and entertain audiences wanting to learn more about going Bankless and other opportunities afforded by the technologies underpinning web3. This work is strongly aligned with the DAO’s mission to create user-friendly onramps for people to discover decentralized financial technologies.
This project fosters the DAO’s values of education, integrity, decentralized governance, and crypto culture through a focus on constructive editing feedback, shared project leadership, open workflows, and consistent standards.
SPECIFICATION
In Season 7, Bankless Publishing will continue to grow its readership, cultivate talent, and work towards project self-sovereignty. We will focus our energy on developing Bankless Publishing as the home for both introductory ‘101’ content and subject matter expertise. We will broaden our content menu for writers who are unsure about which topic to choose, while also providing a pathway to reach more experienced writers. We are always looking to expand the number of editing and social media roles available to contributors, further decentralizing the project to enable a greater number of members to help us further the Bankless Publishing mission.
SEASON 7 ROLES
Lead Staff Editor
- Assess incoming article submissions in terms of required editing lift and writing style.
- Manage the Kanban board and ensure accepted articles move through the editing process in a timely manner.
- Post editing opportunities for qualified BP Editors tag holders and ensure equitable assignment of editing tasks.
- Act as central point of contact for submissions of the editing tests by prospective staff editors.
- Take notes at the weekly BP working session.
Content Managers (2)
- Website management.
- Attract and engage advertisers/sponsors.
- Overall strategy / content placement.
- Work with current authors to get articles ready for publication.
- Cover design coordination (working with bDAO designers to get a custom cover).
- Final edits and tweaks of the article for quality assurance (QA) and SEO, draft article tweet and social preview copy.
- Shipping on Medium, banklesspublishing.com, and other channels.
Junior Content Manager
- Maintain menu of article ideas.
- Work with Content Managers to learn the ins and outs of BP.
- Focus on getting newsletter articles ready for QA.
- Keep track of payments for authors, editors, and designers.
Treasurer
- Work with Junior Content Manager to ensure proper bounty input, and execute payments fortnightly.
- Produce monthly operating reports.
Social Media Lead
- Develop and maintain a Twitter strategy, plus other platforms such as LinkedIn.
- Work with the Threadoooors to ensure high-quality, consistent threads of our articles and newsletter
- Host Twitter Spaces with authors, editors, and members of the Bankless Publishing team.
PER ARTICLE BOUNTIES
Writers
- Writers may submit an article for consideration at any stage during the season. If accepted for publication, the writer will work with the assigned content editor to finesse the piece for publication.
- At the end of Season 7, the five articles with the most views recorded on the Bankless Publishing website will each earn the writer a 10,000 BANK bonus.
Content Editors
- Having passed the Content Editing Test, work with the submitting author to improve thesis, structure, cohesion, topic coverage, and flow.
- Ensure article text aligns with the current Editing Framework, while contributing to the continual improvement of this framework.
Copy Editors
- Having passed the Copy Editing Test, proofread assigned articles and edit the copy, ensuring aspects such as linked references, grammar, capitalization, and punctuation are correct, and clarity of expression is excellent.
- Ensure article text aligns with the current Editing Framework, while contributing to the continual improvement of this framework.
Cover Designers
- In consultation with Content Managers, design and produce cover artwork and / or graphics for articles published by Bankless Publishing.
Threadoooors
- Twitter threads of each new article and selected older articles, with accompanying custom graphics.
FINANCIAL IMPLICATIONS
| Role/Bounty | BANK per Week | BANK for Season 7 (13 weeks) |
| Lead Staff Editor | 9,000 | 117,000 |
| Content Manager | 9,000 | 117,000 |
| Content Manager | 9,000 | 117,000 |
| Junior Content Manager | 7,000 | 91,000 |
| Treasurer | 3,000 | 39,000 |
| Social Media Lead | 5,000 | 65,000 |
| Threadoooor | 1 thread per week, 3K BANK per thread. | 39,000 |
| Writers | Up to 26 articles per season, 3 BANK per word up to 6K BANK per article. | 156,000 |
| Content Editors | Up to 26 articles per season, between 4-6K BANK per article. | 156,000 |
| Copy Editors | Up to 26 articles per season, 3K BANK per article. | 78,000 |
| Cover Designers | Up to 26 articles per season, 5K BANK per article. | 130,000 |
| Top 5 Writers Season Bonus 10K each | One-time payment | 50,000 |
| Web3 Toolkit Project | ㅤ | 35,000 |
| Web3 tech for BP.xyz | ㅤ | 50,000 |
| TOTAL Season 7 EXPENSES BUDGET | - | 1,240,000 |
| Estimated multi-sig balance at end S6 | ㅤ | 920,000 |
| TOTAL Season 7 BANK REQUEST | ㅤ | 320,000 |
BRAND USAGE
Bankless Publishing leverages the BanklessDAO brand through retention of the Bankless concept and by maintaining a strong presence on the DAO’s social media channels. We aim to continue this strong trend and enhance ties with Bankless entities.
SUCCESS METRICS OR KPIS
- Grow Twitter to 900 followers.
- Attract one sponsor for website.
- Attract one sponsor for BP Recap newsletter.
NEXT STEPS
The next steps will be to continue with the business of creating and publishing quality content, growing out audience, and refining our vision for top-shelf web3 educational content.
SQUAD BACKGROUND
- Trewkat
- HiroKennelly
- Kornekt
- Frank America
Our squad members have worked closely as a team during Season 6 to steward the EPA (now BP) in a shared coordination role. Hiro and Frank are our OG Content Managers and Trewkat has been the Lead Staff Editor since the inception of the role. In the role of Junior Content Manager, Kornekt has become a valuable member of the publishing team during Season 6.
We look forward to continuing to serve the BanklessDAO ethos for seasons to come.
POLL (Discourse Post Usage Only)
Add a poll with a clear for or against position (e.g., Approve/Reject or Yes/No). You can include a “support direction but needs improvement” option, but that will be counted as a Reject/No vote for any funding purposes.
Include links to any other polls that have been conducted, such as Discord polls to gauge support.
Use this template to create formal proposals in the BanklessDAO Discourse Forum. Before you make a proposal, please read through the DAOisms page.
and now on the new template:
Project Champion: Trewkat#1933
Squad: HiroKennellyᵍᵐ🏴#0001, Frank America#0610, Kornekt🏴#2334
Purpose: For-profit AND public good
Affiliation: Writers Guild, Design Guild, Legal Guild
Authors; Editors: Trewkat, HiroKennelly
Date created: January 16, 2023
Date posted: January 20, 2023
Funds requested: 320,000 BANK
Project wallet(s): 0xD26b6De62363Ce83d4fA6362Da283594d0DF4EcC
Own subDAO/Discord server: https://discord.gg/TKtMnMwqPY
PROJECT TEASER
Via our quality-focused workflow, Bankless Publishing ships articles designed to inform, investigate, educate, and entertain audiences wanting to learn more about going Bankless and other opportunities afforded by the technologies underpinning web3.
SUMMARY
Project Description
For Season 7, Bankless Publishing is requesting 320,000 BANK based upon projected expenses and our existing multi-sig balance. We will submit a mid-season proposal if it appears additional funding will be required.
In Season 7, Bankless Publishing will continue to grow its readership, cultivate talent, and work towards project self-sovereignty. We will focus our energy on developing Bankless Publishing as the home for both introductory ‘101’ content and subject matter expertise. We are always looking to expand the number of editing and social media roles available to contributors, further decentralizing the project to enable a greater number of members to help us further the Bankless Publishing mission.
As a group, we’ve decided that it’s time to drop the use of ‘Editorial and Publishing Arm (EPA)’ and embrace Bankless Publishing for both the team and the output.
Past/preparatory activities
We have shipped two articles per week, every week, during Season 6, which has enabled us to give new life to educational content from previous bDAO newsletters as well as publish original content from new authors. This cadence will continue in Season 7.
The Bankless Publishing audience is steadily growing. The number of Twitter followers has reached 565 — smashing the Season 6 KPI (grow to 500 followers from baseline of 326). We also launched a Telegram group, which currently has 49 members.
RETROSPECTIVE
- The popularity of shorter, introductory-style articles is evident, so we’ll ensure the majority of content provides a user-friendly onramp to DeFi technologies. Keep an eye out for the Web3 Toolkit (working title) in Season 7 — this will be a collaborative effort, co-funded with the Writers Guild, to cover the basics in a cohesive way for readers new to the space.
- The ‘web2’ Bankless Publishing website is currently updated in tandem with the banklesspublishing.xyz site, which we soft launched during Season 6. Though we’ve set up BANK-Per-View on this site, we are yet to close off the free avenues to readers — the main site and the BanklessDAO Medium remain important landing places for audiences.
- We are considering additional avenues for publication, including the DAO’s Mirror page or a separate Mirror page.
- The Bankless Publishing Recap newsletter has continued during Season 6 — this pithy and potent combo provides more than 18,000 bDAO Substack subscribers with summaries and links to the latest of our published articles.
- We’ve grown our Twitter audience thanks to the regular high-quality content, but also by producing informative Twitter threads about published articles and tweeting content from other outlets as a way of demonstrating our leadership in this space.
- We also launched a Telegram group, which provides us with another avenue to engage with our audience.
- The inaugural Bankless Publishing Awards did not happen in Season 6 but are still on the radar as a way to recognize and hopefully recruit some of the top web3 authors.
FINANCIAL IMPLICATIONS
Project Breakdown
SEASON 7 ROLES
Lead Staff Editor
- Assess incoming article submissions in terms of required editing lift and writing style.
- Manage the Kanban board and ensure accepted articles move through the editing process in a timely manner.
- Post editing opportunities for qualified BP Editors tag holders and ensure equitable assignment of editing tasks.
- Act as central point of contact for submissions of the editing tests by prospective staff editors.
- Take notes at the weekly BP working session.
Content Managers (2)
- Website management.
- Attract and engage advertisers/sponsors.
- Overall strategy / content placement.
- Work with current authors to get articles ready for publication.
- Cover design coordination (working with bDAO designers to get a custom cover).
- Final edits and tweaks of the article for quality assurance (QA) and SEO, draft article tweet and social preview copy.
- Shipping on Medium, banklesspublishing.com, and other channels.
Junior Content Manager
- Maintain menu of article ideas.
- Work with Content Managers to learn the ins and outs of BP.
- Focus on getting newsletter articles ready for QA.
- Keep track of payments for authors, editors, and designers.
Treasurer
- Work with Junior Content Manager to ensure proper bounty input, and execute payments fortnightly.
- Produce monthly operating reports.
Social Media Lead
- Develop and maintain a Twitter strategy, plus other platforms such as LinkedIn.
- Work with the Threadoooors to ensure high-quality, consistent threads of our articles and newsletter
- Host Twitter Spaces with authors, editors, and members of the Bankless Publishing team.
PER ARTICLE BOUNTIES
Writers
- Writers may submit an article for consideration at any stage during the season. If accepted for publication, the writer will work with the assigned content editor to finesse the piece for publication.
- At the end of Season 7, the five articles with the most views recorded on the Bankless Publishing website will each earn the writer a 10,000 BANK bonus.
Content Editors
- Having passed the Content Editing Test, work with the submitting author to improve thesis, structure, cohesion, topic coverage, and flow.
- Ensure article text aligns with the current Editing Framework, while contributing to the continual improvement of this framework.
Copy Editors
- Having passed the Copy Editing Test, proofread assigned articles and edit the copy, ensuring aspects such as linked references, grammar, capitalization, and punctuation are correct, and clarity of expression is excellent.
- Ensure article text aligns with the current Editing Framework, while contributing to the continual improvement of this framework.
Cover Designers
- In consultation with Content Managers, design and produce cover artwork and / or graphics for articles published by Bankless Publishing.
Threadoooors
- Twitter threads of each new article and selected older articles, with accompanying custom graphics.
Compensation Breakdown
SEASONAL KPI
- Grow Twitter to 900 followers.
- Attract one sponsor for website.
- Attract one sponsor for BP Recap newsletter.
COMMITMENTS
In Season 7, Bankless Publishing will continue to expand and evolve the brand through several initiatives that are tailored to meet specific objectives. We aim not only to grow our audience and reach new markets, but also to attract quality writers, editors, and designers who can help to create content that is both engaging and informative.
These initiatives are also intended to attract sponsors for the Bankless Publishing brand and to foster a sense of community among our readers and contributors. With these goals in mind, we look forward to establishing a strong presence in the web3 publishing space.
By attracting sponsors and slowly offering paid content options, we aim to support operations and potentially bring in revenue. However we feel also that this project meets the definition of a public good as it fulfils the DAO’s mission to help the world go Bankless by creating user-friendly onramps for people to discover decentralized financial technologies through education, media, and culture.
BRANDING
Bankless Publishing leverages the BanklessDAO brand through retention of the Bankless concept and by maintaining a strong presence on the DAO’s social media channels. We aim to continue this strong trend and enhance ties with Bankless entities.
Websites:
https://banklesspublishing.com/