bDAO Season 3 Launch Event
Description
Launch Event on January 21th, 2022
Guild Project
Status
Manager
Usefull Links
KPI Link
Start Date
Jan 21, 2022
End Date
Jan 16, 2022
Target Audience
I believe that the massive amount of information during the S3 Twitter Spaces, the duration of the call and the fact that there will be a lot of terms that "non-bankless" users won't know, I suggest targeting people who already had a touchpoint with our content (newsletter readers, podcast listneres, etc.). So a "hype-sneak peak" (your second/third question) can be written on an intermediate level to be accurate and specific on what to expect. CTA --> start to get informed & involved via our trusted content
Tracking Success
- Goals for the S3 Event I believe are: brand awareness, engagement in the Twitter communitiy (followers), attract possible sponsors
- What's your CTA upon ending the event' this is key. We need to measure impact. Now I do believe this is part of the general Marketing Strategy for the event that just started being discussed in the thread Season 3 Kickoff event. The only place where I see we can measure until now is how many people RVSP here http://bit.ly/s3bdaolaunch
Tracking (Umami) for the S03 Landing Page
Google Calendar Invite Link
Call to Action
- Subscribe to the Newsletters
- Follow on Twitter/Instagram/Tiktok
- Join the bDAO Discord
Design Assets
S03 Launch - Marketing Timeline
- Pre-Event
- Wednesday: Carrousel with Event Info on Twitter, FB, IG, etc. (IG_Feed file above)
- Thursday: Meme waiting for the S3 Launch
- Event-Day (Friday)
- Share IG Story (IG_Story file above) inkl. CountdownEngage (retweet, like, etc.) content that mention the S03 Launch
- Post-Event (Monday)
- Carrousel post of best moments, stats and achievements
- Mini-aftermovie (let's be on the lookout for materials and things to add)
Open Points
Distribution of Content (Twitter Spaces Reminder) on various Platforms. Who, when, etc.
Is there a POAP for attending the Event?
Media Assets
Agenda
- - Intro by Ryan https://twitter.com/RyanSAdams David https://twitter.com/TrustlessState [0-10m]
- User Journey Story [10-15m] - The Psych Guy https://twitter.com/thepsychguy_eth
- Community member spotlight on joining the DAO
- BanklessDAO as data [15-25m] - Paulapivat https://twitter.com/paulapivat
- Season 2 Recap with Lucas https://twitter.com/0x_Lucas [25-35]
- Expectations for Season 3 with frogmonkee https://twitter.com/frogmonkee + Community Members [35-65m]
- Priorities for Season 3:
- Governance and Coordination - Strategy and Contribution Incentives (GSE
- International Media Nodes https://linktr.ee/international_media_nodes [5m] -Ornella https://twitter.com/OrnellaVallana
- DAODash [5m] - Saulthorin https://twitter.com/saulthorin
- Bankless Mobile App [5m] - NSHuman https://twitter.com/ns_human
- Bankless Consulting https://twitter.com/banklessconsult [5m] - RunTheJewelz
- Wrap up with Ryan and David [65-75m]
What will the audience get once they come live that they can't get once the event ends (this activates engagement because FOMO) A POAP?
What kind of takeaway will they have after the event