Gitcoin Passport: Marketing vs DevRel Roles and Responsibilities

Context

Out of date - but it’s good to distinguish between roles.

Marketing Team

The Gitcoin Passport marketing team's primary role is inspirational. They focus on communicating the importance of Sybil defense and advocating for Gitcoin Passport as the optimal solution.

Communicate Value: The team emphasizes the value of Gitcoin Passport by positioning it as trendy, hot, valuable, defensible, and cool. They inspire confidence in the product and motivate users to consider its adoption.

Promote Awareness: The team produces content, including videos, to keep Gitcoin Passport at the top of the user's mind. They answer fundamental questions, such as the cost of not using Sybil defense and how Gitcoin Passport addresses that.

Promotion of New Documentation: The marketing team promotes new guides and factual documentation created by the DevRel team to ensure wider dissemination and reach.

DevRel (Developer Relations) Team

The DevRel team's role is primarily educational. They provide clear, factual information and step-by-step tutorials to users, particularly focusing on Gitcoin Passport.

Create Educational Content: This team generates guides and detailed documentation. They provide clear, factual, step-by-step tutorials to assist users who've been inspired to explore Gitcoin Passport.

Produce Tutorial Videos: The team creates instructional videos on using Gitcoin Passport. These videos offer practical guidance on how to perform various tasks and use the product effectively.

Collaborative Responsibilities

While distinct in their roles, the marketing and DevRel teams have shared responsibilities as they work together to serve users and promote Gitcoin Passport.

Promotion of New Documentation: When the DevRel team creates new documentation, the marketing team takes up the responsibility to promote this content, ensuring its wide reach.

Serve Platform Integrators: Both teams collaboratively strategize to best serve Platform Integrators. They focus on those needing documentation for marketing their Gitcoin Passport plugins or power-ups.

By splitting responsibilities in this manner, the marketing and DevRel teams effectively promote Gitcoin Passport and ensure users have all the necessary information and support for an optimal user experience.

Gitcoin Passport: Marketing vs DevRel Roles and Responsibilities

Context

Out of date - but it’s good to distinguish between roles.

Marketing Team

The Gitcoin Passport marketing team's primary role is inspirational. They focus on communicating the importance of Sybil defense and advocating for Gitcoin Passport as the optimal solution.

Communicate Value: The team emphasizes the value of Gitcoin Passport by positioning it as trendy, hot, valuable, defensible, and cool. They inspire confidence in the product and motivate users to consider its adoption.

Promote Awareness: The team produces content, including videos, to keep Gitcoin Passport at the top of the user's mind. They answer fundamental questions, such as the cost of not using Sybil defense and how Gitcoin Passport addresses that.

Promotion of New Documentation: The marketing team promotes new guides and factual documentation created by the DevRel team to ensure wider dissemination and reach.

DevRel (Developer Relations) Team

The DevRel team's role is primarily educational. They provide clear, factual information and step-by-step tutorials to users, particularly focusing on Gitcoin Passport.

Create Educational Content: This team generates guides and detailed documentation. They provide clear, factual, step-by-step tutorials to assist users who've been inspired to explore Gitcoin Passport.

Produce Tutorial Videos: The team creates instructional videos on using Gitcoin Passport. These videos offer practical guidance on how to perform various tasks and use the product effectively.

Collaborative Responsibilities

While distinct in their roles, the marketing and DevRel teams have shared responsibilities as they work together to serve users and promote Gitcoin Passport.

Promotion of New Documentation: When the DevRel team creates new documentation, the marketing team takes up the responsibility to promote this content, ensuring its wide reach.

Serve Platform Integrators: Both teams collaboratively strategize to best serve Platform Integrators. They focus on those needing documentation for marketing their Gitcoin Passport plugins or power-ups.

By splitting responsibilities in this manner, the marketing and DevRel teams effectively promote Gitcoin Passport and ensure users have all the necessary information and support for an optimal user experience.