DxDAO & Carrot's Campaign Proposal
Title: DxDAO - Carrot
Working Group: laurΞnt
Data: 07/12/2021
Summary
Mission
Technical Specifications
Preliminary Activities
Tags
Channels and posts
KPI
Launch Cost
Payment Terms
Summary
The idea is to build micro-pills, useful for simplifying the fundamental characters of Carrot starting from the introduction to DxDAO to why participating mission and vision of your community.
Mission
Simplification of conversion processes and achievement of KPIs through specific Pills on the identified topics.
Technical Specifications
The operations to be carried out in the short will be listed below, including the brand growth strategy and positioning.
Preliminary Activities
- Identification of communication channels by campaign;
- Respect the brand identity of the project we intend to follow marketing;
- Content planning
- Content design
- Copy
- Creation of the bitly for click monitoring
Tags
Marketing tags or pixels are designed to collect information on a website about customers.
They are designed to collect information and help you gather insight into your customers.
Information is crucial because after you have some insight into your core audience, you can cater to your website design and your products to align with that core audience and what they like.
You can process various responses based on the information you gather. Tags can help your business hone in on an offer. This makes marketing more digitalized, personalized, and technical. Getting reliable data allows your business to succeed beyond general stereotypical information about a person.
There are four kinds of marketing tags, wither it's functional or technical tags, that you can use for your business. You can either use all of them or some of them. Before you make a decision, it's important to see how each one of them can work for your business by providing valuable insight into your core audience.
Channels and posts
βοΈ 1 Twitter Post every day for two weeks
- Newsletter
βοΈ 1 Image on the DAO Weekly Rollup
βοΈ1 Instagram Post from @Bankless_DAO every two days
KPI
- Numbers of insights
- Numbers of like
- Numbers of retweet each post
- Numbers of comments
- Numbers of users through the link
- Insights for tags
Launch Cost
$2000 for two weeks
Payment Terms
- Payable 50% in advance and 50% due immediately upon successful completion.
- ETH and USDC preferred.