Metrics Tracking Planning
- Detail metrics we need — click through / bounce / conversion ?
- what we’re trying to measure by channel
- What CTAs are successful week over week (by product)
- What does success look like from this work?
- Clarity around what messages we should use
- how to determine: subject line a/b tests
- What channels should each product focus on?
- Which tactics are useful for product adoption?
- How well are our tests performing?
- What is working (ie driving behaviours we want to have happen)?
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template caolan has received before
Friday Email Template:
Here is the marketing rundown for the week commencing [enter date]. This week we achieved [ x y z ], and we learned [something good].
Data snapshot
KPI 1 + Data vs previous week (+/-%)
KPI 2 + Data vs previous week (+/-%)
KPI 3 + Data vs previous week (+/-%)
Marketing Campaigns and Initiatives
Campaign 1 + Link or summary
Campaign 2 + Link or summary
Campaign 3 + Link or summary
Individual Team Member wins
[team member name] + results
Challenges
Challenges + proposed solution
Budget
Budget spent
Budget outstanding
Focus next week
Focus point 1
Focus point 3