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Social Media Best Practices

As a social media role-holder, specific practices should be followed to achieve the best result.

Goal(s): 

Social media goals must be clearly stated which include:

To increase engagements

To increase followers

To generate leads

To promote the brand

Keeping with the Brand - Social Media Strategy

What is your intent and purpose to post a particular type of content? Ensure that your content topic or theme meets these objectives:

Increases visibility and awareness of BanklessDAO and its mission and vision

Builds an engaged community of followers - the word ‘engaged’ is important, because we want followers who believe in BanklessDAO’s vision, and will actively engage and share our content on the platform

Builds BanklessDAO to become a thought leader on key aspects and defining characteristics of DAOs - what it means to work in DAOs, different roles, compensation modes, different levels of engagements, skills required, Web3 careers, and how they are evolving

Demonstrates how BanklessDAO is a thought leader on important components and emerging dynamics of Web3 - crypto, Tokenomics, DAO structures, and legal wrappers, leadership, governance mechanisms, infrastructure, blockchain, exchanges, NFTs, brand building and branding, loyalty, reputation, identity, community dynamics, social impact, etc.

Showcases a powerful and impactful community, which will act as a marketing magnet for organizations interested in using BanklessDAO’s reach and engagement for their marketing campaigns. (i.e. will it help create partnerships?)

Social Media Strategy by Platform:

Instagram

YouTube

TikTok

Twitter

Engagement 

Engagement with social followers and commentators.  Purpose: To start a conversation, build a relationship with your followers, and connect with your audience.
Best Practices: 

Understanding your target audience:

Understand who your ideal audience is and what they're interested in. This will help you create content that resonates with them and attracts their attention.

Ensuring that your content resounds with your audience is imperative.

Tracking your content’s performance with analytics allows you to see if your content topic resonates with people:

Did you increase your followers that week? Did you have comments or likes on the content? If so, “double down” on the content theme or topic that got the most engagements, and “test again” to see if you increase responses to both your content and to the page (i.e. likes, followers, and comments).

Building a social audience is all about:

Testing to see what works

Verifying with analytics what your audience is responding to and understanding what is not (and understanding the why not).

Focus your content topic or theme on what is getting the most engagement (follows, likes, and comments)

Verify again to see if your new content strategy is building (small weekly improvement vs. big jumps in improvements is more sustainable to building an audience)

Continue with a content strategy that continues to build an audience. Realize that audiences change and their needs, so content that works with better engagement, will not work six months from now. Therefore, it’s constant testing, verifying, focusing, and verifying strategy. You have to be able to recognize that the audiences’ interest in a content theme/topic changes and so does your content strategy. It’s always evolving.

Competitive Analysis:

Role holders should check competitors (brands that do what we do and are doing better than us). Analyze what they do better to promote their brand and incorporate it on our social media platforms.

Be familiar with the voice of competitors' brands (passive or active).

Does their content encourage interaction?

Would you want to speak with the competitors if they were real people?

Create a social media calendar.

It shows what day and time the content should be posted.

This will help promote consistency and ensure the content aligns with the set goal(s).

Social media audit: 

This includes tracking your content's performance, engagements, followers, impressions, and views. It will help you know what you are doing well and what areas need improvement.

Social Media Posting

Make sure Image Copy and Post Copy collaborate to convey the same mesToIn order to gauge success and monitor the most crucial metrics and data, role-holders should establish social media KPIs.

KPIs

In order to gauge success and monitor the most crucial metrics and data, role-holders should establish social media KPIs.

Social Media Best Practices

As a social media role-holder, specific practices should be followed to achieve the best result.

Goal(s): 

Social media goals must be clearly stated which include:

To increase engagements

To increase followers

To generate leads

To promote the brand

Keeping with the Brand - Social Media Strategy

What is your intent and purpose to post a particular type of content? Ensure that your content topic or theme meets these objectives:

Increases visibility and awareness of BanklessDAO and its mission and vision

Builds an engaged community of followers - the word ‘engaged’ is important, because we want followers who believe in BanklessDAO’s vision, and will actively engage and share our content on the platform

Builds BanklessDAO to become a thought leader on key aspects and defining characteristics of DAOs - what it means to work in DAOs, different roles, compensation modes, different levels of engagements, skills required, Web3 careers, and how they are evolving

Demonstrates how BanklessDAO is a thought leader on important components and emerging dynamics of Web3 - crypto, Tokenomics, DAO structures, and legal wrappers, leadership, governance mechanisms, infrastructure, blockchain, exchanges, NFTs, brand building and branding, loyalty, reputation, identity, community dynamics, social impact, etc.

Showcases a powerful and impactful community, which will act as a marketing magnet for organizations interested in using BanklessDAO’s reach and engagement for their marketing campaigns. (i.e. will it help create partnerships?)

Social Media Strategy by Platform:

Instagram

YouTube

TikTok

Twitter

Engagement 

Engagement with social followers and commentators.  Purpose: To start a conversation, build a relationship with your followers, and connect with your audience.
Best Practices: 

Understanding your target audience:

Understand who your ideal audience is and what they're interested in. This will help you create content that resonates with them and attracts their attention.

Ensuring that your content resounds with your audience is imperative.

Tracking your content’s performance with analytics allows you to see if your content topic resonates with people:

Building a social audience is all about:

Testing to see what works

Verifying with analytics what your audience is responding to and understanding what is not (and understanding the why not).

Focus your content topic or theme on what is getting the most engagement (follows, likes, and comments)

Verify again to see if your new content strategy is building (small weekly improvement vs. big jumps in improvements is more sustainable to building an audience)

Continue with a content strategy that continues to build an audience. Realize that audiences change and their needs, so content that works with better engagement, will not work six months from now. Therefore, it’s constant testing, verifying, focusing, and verifying strategy. You have to be able to recognize that the audiences’ interest in a content theme/topic changes and so does your content strategy. It’s always evolving.

Competitive Analysis:

Role holders should check competitors (brands that do what we do and are doing better than us). Analyze what they do better to promote their brand and incorporate it on our social media platforms.

Be familiar with the voice of competitors' brands (passive or active).

Does their content encourage interaction?

Would you want to speak with the competitors if they were real people?

Create a social media calendar.

It shows what day and time the content should be posted.

This will help promote consistency and ensure the content aligns with the set goal(s).

Social media audit: 

This includes tracking your content's performance, engagements, followers, impressions, and views. It will help you know what you are doing well and what areas need improvement.

Social Media Posting

Make sure Image Copy and Post Copy collaborate to convey the same mesToIn order to gauge success and monitor the most crucial metrics and data, role-holders should establish social media KPIs.

KPIs

In order to gauge success and monitor the most crucial metrics and data, role-holders should establish social media KPIs.