🪡

Research on IMN Audience Segmentation and Growth Strategies

Author

About Me

🛣️ Started DAO-ing in S3 with the Translators Guild and the IMN Project. Reached L1.

📚 In S4, managed the Grants Committee funded bDAO Glossary Project (a database of 800 terms/definitions in 10 languages) in the Translators Guild. Took part in campaigns & projects in the Marketing Guild. Reached L2.

📢 In S5 and S6 I have been mainly contributing to IMN Marketing, Translators, Marketing and Research.

Revision1 (04/22)

🙌 The first version R1 of this research was a compilation of “Crypto and DeFi Adoption & Awareness”  figures across the globe, in order to serve basis for language extension. 

Crypto and DeFi Awareness Report April 2022.pdf

https://drive.google.com/file/d/1NXq4oLtJjZ_tG6b895lkPHhH3_Wc_fDu/view?usp=share_link

Crypto and DeFi Awareness Report April 2022.pdf

Revision2 (09/22)

🕳️🐇The extended R2 below on “IMN Audience Segmentation” was based on using two sets of criteria, "financial" and "social", which reside on the two axes of the matrix. The aim there was to shed light on (1) which languages the IMN project could work with, taking into account the access potential of the world's languages, and its speakers (2) in which geographies it could grow, taking into account country-based economic prosperity and crypto trends. 

In summary, it offers a more long-term and strategic growth vision that targets the bird in the branch instead of the bird in the hand.

IMN Audience Segmentation R2

AUDIENCE SEGMENTATION R2 FOR SUSTAINABLE GROWTH STRATEGY Author: taylans.eth #2408 Date: September 2022 The term "sustainable" here can be misleading. Our aim should be to look at this concept from a paradigm free of Web2 based systems. It is open to re-evaluation in the context of Web3.

https://docs.google.com/presentation/d/1oi8UvV-0cUvcwO9-GXT1dYyox9Exn8g0-qd3ZmlIePM/edit?usp=sharing

IMN Strategy Map on (1) Growth Strategy - Revenue Generation (2) Productivity Strategy - Better Governance

IMN Marketing Pitch Deck was updated covering all services & products of the IMN Project.

IMN Pitch Deck [S6]

International Media Nodes Marketing Pitch Deck Updated Nov'22 (S6)

https://docs.google.com/presentation/d/1g88CqR4-EvrZ_WmIGfniPbpJUenhd7HrDwsFSZy5XAU/edit?usp=share_link

Revision3 (11/22)

In this R3; the size of the bird in hand was taken as a basis 😂 Although we have experienced deficiencies in the IMN Project's retrospective data, the broadcasting and audience growth performances of our nodes were based on the most recent monthly data. In short, it is a milestone that focuses on how we can get the best out of our existing nodes and languages in S6.

IMN Audience Segmentation R3 - Sep22

Audience Segmentation R3 For S6 Based on S5 Closing Figures Author: taylans.eth #2408 Date: Nov 22

https://docs.google.com/presentation/d/16Ul4HeHQBwwRzOHlDFavO90izBCRfXy6fqqiOBzOfS8/edit?usp=sharing

IMN Media Outlets (S6)

IMN Roleholders, Workgroups and Squads (S6)

IMN Stats Database GDoc

IMN Nodes Stats (IMN GDrive)

List of Nodes This table shows each node's activity status since inception (not payments),S5,S5,S5,S6,S6 Legend,Description,Node & Status,Genesis,Jan,Feb,Mar,Apr,May,June,July,Aug,Sep,Oct,Glossary,Nov,Dec Genesis,Participating Nodes for S2,Adria (Serbo-Croatian),Genesis,Active,Active,Active,Acti...

https://docs.google.com/spreadsheets/d/1vhWlgxaBARmPITTPedJ-9Naq2I5IsDiBUXvWXLdw5eE/edit?usp=share_link

Together, bDAO strong 💪🚀

🪡

Research on IMN Audience Segmentation and Growth Strategies

Author

About Me

🛣️ Started DAO-ing in S3 with the Translators Guild and the IMN Project. Reached L1.

📚 In S4, managed the Grants Committee funded bDAO Glossary Project (a database of 800 terms/definitions in 10 languages) in the Translators Guild. Took part in campaigns & projects in the Marketing Guild. Reached L2.

📢 In S5 and S6 I have been mainly contributing to IMN Marketing, Translators, Marketing and Research.

Revision1 (04/22)

🙌 The first version R1 of this research was a compilation of “Crypto and DeFi Adoption & Awareness”  figures across the globe, in order to serve basis for language extension. 

Crypto and DeFi Awareness Report April 2022.pdf

https://drive.google.com/file/d/1NXq4oLtJjZ_tG6b895lkPHhH3_Wc_fDu/view?usp=share_link

Revision2 (09/22)

🕳️🐇The extended R2 below on “IMN Audience Segmentation” was based on using two sets of criteria, "financial" and "social", which reside on the two axes of the matrix. The aim there was to shed light on (1) which languages the IMN project could work with, taking into account the access potential of the world's languages, and its speakers (2) in which geographies it could grow, taking into account country-based economic prosperity and crypto trends. 

In summary, it offers a more long-term and strategic growth vision that targets the bird in the branch instead of the bird in the hand.

IMN Audience Segmentation R2

https://docs.google.com/presentation/d/1oi8UvV-0cUvcwO9-GXT1dYyox9Exn8g0-qd3ZmlIePM/edit?usp=sharing

IMN Strategy Map on (1) Growth Strategy - Revenue Generation (2) Productivity Strategy - Better Governance

IMN Marketing Pitch Deck was updated covering all services & products of the IMN Project.

IMN Pitch Deck [S6]

International Media Nodes Marketing Pitch Deck Updated Nov'22 (S6)

https://docs.google.com/presentation/d/1g88CqR4-EvrZ_WmIGfniPbpJUenhd7HrDwsFSZy5XAU/edit?usp=share_link

Revision3 (11/22)

In this R3; the size of the bird in hand was taken as a basis 😂 Although we have experienced deficiencies in the IMN Project's retrospective data, the broadcasting and audience growth performances of our nodes were based on the most recent monthly data. In short, it is a milestone that focuses on how we can get the best out of our existing nodes and languages in S6.

IMN Audience Segmentation R3 - Sep22

Audience Segmentation R3 For S6 Based on S5 Closing Figures Author: taylans.eth #2408 Date: Nov 22

https://docs.google.com/presentation/d/16Ul4HeHQBwwRzOHlDFavO90izBCRfXy6fqqiOBzOfS8/edit?usp=sharing

IMN Media Outlets (S6)

IMN Roleholders, Workgroups and Squads (S6)

IMN Stats Database GDoc

IMN Nodes Stats (IMN GDrive)

https://docs.google.com/spreadsheets/d/1vhWlgxaBARmPITTPedJ-9Naq2I5IsDiBUXvWXLdw5eE/edit?usp=share_link

Together, bDAO strong 💪🚀