Noox Briefing Document
-- PRE-CALL CHECKLIST ---
General Discovery
Researched by: yusufxzy
About the event
- Project: Noox.world
- Guests: Henry Lee, co-founder @ Noox.world
- Topic: Future of on-chain identity & reputation
- Event schedule: 09/20
- NOT FINANCIAL ADVICE
About our guest speaker
- Include guest name(s); try to include name pronunciation.
- Full Name - Hyunil Henry Lee
- Henry Lee, Noism (Discord)
- Write a short bio about the guest(s) including their role at the project they are speaking about.
- Find one or two things that are unique or interesting about our guest. Little known facts are great! i.e. owns two Shiba Inus in real life so bought a lot of SHIB.
- Describe their crypto journey thus far. i.e. graduated from college in 2016, got their first bitcoin as a graduation gift, fell down the rabbithole of Ethereum, launched a DeFi protocol in 2020.
- In Jul 2016, Henry started working with ICONLOOP, a web3 consulting firm.
- How has their crypto journey impacted their decision to join/launch the project they work on today?
- What are some notable achievements that increase their web3 reputation?
- Career Journey
- Co-founder @ Noox (Since June 2021)
- Head of Strategy @ ICONLOOP (June 2016 - May 2021)
- Investment Banking @ Deutche Bank (March 2015 - July 2016)
- Debt Capital Markets @ JP Morgan (Aug 2014 - Feb 2015)
- Deputy Commander’s Offince @ Republic of Korea Air Force (Jun 2012 - Jun 2014)
- First Lieutenant @ Republic of Korea Air Force (Mar 2011 - Jun 2014)
About the project
- What is the general positioning of the project? i.e. DeFi, NFTs, DAOs, governance.
- Noox is a platform for Web3 users to mint badges based on on-chain actions. These badges will be Soulbound NFTs that cannot be transferred. In this way, the NFTs that people own are unique identifiers, and may be used as their on-chain identity to unlock new opportunities.
- What is the value proposition of the project? How does it clearly differentiate itself from others in the web3 space?
- How does it benefit it community members and general web3 communities at large?
- Noox helps users identify with their onchain actions as achievements. This gives many web3 dapps data to work with to get to their targated audiences.
- Ex - Uniswap users who have made certain number of swaps or total value of swaps or even considering the time the user started using uniswap can be made into Soulbound NFTs / Badges that can help Uniswap better communicate / interact with different sets of their userbase.
- Is it bridging blockchains, protocols, tools, communities, etc.?
- Noox is building a layer in the web3 identity/reputation/social space that will be used by many dapps helping them curate their users
- Does it bring a unique vision or approach to solve challenges in web3?
- Noox is building out the social legos for the web3 ecosystem that will create data for lots of dapps and protocols to work with.
- Noox is building out infra that will help web3 users keep a track of their on-chain activity
- How does it improve the web3 ecosystem?
- Generally, how does the product work?
- Provide basic information about the product
- Details of product stemming off high level overview
- Outline a few mid to high-level topics about the product
- Results of the product so far
- Noox Protocol - Noox is a protocol on Ethereum that aims to build a decentralized proof of achievement platform designed for publishing, proving, and minting on-chain achievements in a permissionless way. Through the platform, users are able to discover on-chain achievements curated by the community and mint them as non-transferable NFTs called ‘Badges’.
- Practical applications of product.
- Detail current functionality of project, where it is deployed, TVL.
- Noox Protocol is on Ethereum
- Current and potential use cases.
- A total of 3,224 users participated in the closed beta, and the number of active users each week has increased dramatically week over week.
- Outline steps for a beginner to get started.
- Token economy.
- $NOOX economics and governance system to distribute the ownership of the protocol to contributors
- Any recent, meaningful updates to the project.
- Roadmap/future applications
- Technical updates
- Community updates or changes
- In April 2022, Noox raised $2 million seed round led by Collab+Currency with strong participation from Electric Capital, Sfermion, SamsungNext, POAP, and Alphanonce.
- Noox is now in closed beta
- Noox is building a protocol that allows anyone to program their own rules and transform them into claimable badge standards.
- publishing platform and related features that allow users to create badges
- More badges: Add more projects and actions
- Enhanced Discovery: More ways to search and discover on-chain achievements
- Suggest badges: Submit requests to add badges
- Upgradability: Ability to burn and upgrade badge tiers
- Analyzing Eventlog: Ability to identify more actions by analyzing Eventlogs
- Discord Bot integration: Ability to integrate Noox Badges on Discord to control access and assign roles
About the ecosystem
- Find one or two things the speaker has shared in the past about the future growth, impact of web3?
- How will their project(s) contribute to the evolution and adoption of web3?
- What are some web3 projects/tools that the project integrates to create a more robust ecosystem?
Anything else?
Resources
References
- Relevant project links including discord, website, twitter, podcast, medium, mirror, substack, gitbook, etc.
- Social media details of the guest.
- Personal profile: Linkedin, Twitter
- Project Website - https://noox.world/
Sources
- List every source used to curative the information in this outline. including blogs, tweets, sources of images, websites, youtube videos, interviews, podcasts, books, etc.
- Noox blog: https://mirror.xyz/noox.eth
- Noox Docs - https://docs.noox.world/
- https://twitter.com/noox_world/status/1512446994668666883
- Noox Pitch Deck
