1. Leads History - B2C

Roughly one and a half years earlier, the initial idea was to build a marketplace of AI solutions where users and companies presented a problem, and we would find someone to fix it (it would be a kind of eBay equivalent for AI). Because of ChatGPT's popularity at the time, focusing mostly on personal and not professional use, we thought that B2C would be more successful and focused on options that ChatGPT didn't fill that well. Still, when the marketplace was created, we didn't achieve the success we had hoped for.

When confronted with this reality, we started interviewing people to know what they thought and found out that while a lot of them enjoyed AI for personal use, they were more interested in using it for work if it was a paid service. They also weren't willing to pay 100€ for the product, and instead, the average was around 20€, so there were mismatches in the planned price.

In the present day, we have started to interview people again to validate our information and find new conclusions.

Until now, everyone that we interviewed had only bought ChatGPT because of work productivity and wouldn't have bought it only for personal tasks. However, after buying it, they also use it for personal means, like as a talking partner or to ask for general information; it's just not enough for them to pay for that alone.

The limited free use of the premium product helps people make the choice when contemplating buying the paid version of the product.

The two most common uses are helping with the text and coding.

Users aren't willing to pay large amounts of money for solutions, even for work.

By conducting interviews and cross-examining with our previous experiences, we concluded that the only viable way to sell our solution as B2C would be by mass selling it at a low price instead of selling it to fewer people at a high price.

This led us to bet more on the B2B market, and you can learn more about that here: 
2. Leads History - B2B
.

1. Leads History - B2C

Roughly one and a half years earlier, the initial idea was to build a marketplace of AI solutions where users and companies presented a problem, and we would find someone to fix it (it would be a kind of eBay equivalent for AI). Because of ChatGPT's popularity at the time, focusing mostly on personal and not professional use, we thought that B2C would be more successful and focused on options that ChatGPT didn't fill that well. Still, when the marketplace was created, we didn't achieve the success we had hoped for.

When confronted with this reality, we started interviewing people to know what they thought and found out that while a lot of them enjoyed AI for personal use, they were more interested in using it for work if it was a paid service. They also weren't willing to pay 100€ for the product, and instead, the average was around 20€, so there were mismatches in the planned price.

In the present day, we have started to interview people again to validate our information and find new conclusions.

Until now, everyone that we interviewed had only bought ChatGPT because of work productivity and wouldn't have bought it only for personal tasks. However, after buying it, they also use it for personal means, like as a talking partner or to ask for general information; it's just not enough for them to pay for that alone.

The limited free use of the premium product helps people make the choice when contemplating buying the paid version of the product.

The two most common uses are helping with the text and coding.

Users aren't willing to pay large amounts of money for solutions, even for work.

By conducting interviews and cross-examining with our previous experiences, we concluded that the only viable way to sell our solution as B2C would be by mass selling it at a low price instead of selling it to fewer people at a high price.

This led us to bet more on the B2B market, and you can learn more about that here: 
2. Leads History - B2B
.