FAI User Research
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Today’s Problem Statement
I am the
[a unique person with my context]
I am trying to
[accomplish an important goal]
But
[I have this problem]
Because
[root cause]
Which makes me feel
[emotional effect]
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Draft Problem Statements
Current Problem Statement:
I am a manager of a manufacturing company
I am trying to improve my company’s efficiency by making the best decision possible within my knowledge
But my company doesn’t have the supporting information I need in a structured and easily accessible way
Because digitalizing the company’s processes is expensive, slow, and disruptive. Since the current processes “work well enough”, there is no interest in changing them
Which makes me feel insecure about my decisions as I am making them blindfolded and based on gut feelings. I also feel anxious and nervous about the outcome of the decision, as it isn’t clear to me if they are the right ones
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Pixar Pitch Template
Pixar Pitch: The Plot of Finding Nemo
Helps visualize Jobs to be Done by translating a customer road map into a story. Frame a narrative from introduction to resolution using a six-part storytelling format.
Interview tips
Resources
- Never Split the Difference: Negotiating As If Your Life Depended On It, Chris Voss
- Running Lean: Iterate from Plan A to a Plan That Works, Ash Maurya
- Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress, Bob Moesta
- https://jobstobedone.org/radio/the-mattress-interview-part-one/ (Customer interview example)
Ideas
- Full system for ambassadors:
- cross-platform tracking
- NFT given when they create account and connect their wallet which allows for automated token gating (hat's integration so it can be deactivated based on our analytics if fully disengaged or something?)
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