JTBD Sales
Tried:
Hired and engineer to just take notes
Wasn’t working, because the engineer didn’t know enough to capture the right notes
Trigger?
- make a better decision (AI as mentor)
- you don’t loose the information you are making yourself
2nd meeting (closed deal)
- Saw potential of a product
- could be used in multiple use cases in the company
- In future, every company should have sensors and mics everywhere. Capture everything about work. Have an oracle about your company
- If their father had stored 40 years of knowledge (IP), they could use that today.
Passive:
Active Pain:
People going on holiday take the most important info out with them
- The AI Apprentice
- Capture the tacit knowledge floating in your factory
- Keep your secret sauce in house, keep it safe, keep it secure
Proof of Concept bids - how many bids are made every year?
- Make even the loosing bids make you value
- The bids that you win, you keep the knowledge in the operations (until the people leave)
- The bids you loose, you forget the knowledge
- The generic area:
- Activities you do only occasionally (
- Loose money on them
- Learn a lot, but that learning is often lost
First Thought— The father of the founders had his own manufacturing company and a lot of the knowledge that they could’ve used for their current company was lost to time and the people who knew the information either aren’t around anymore or don’t remember it.
Passive Looking
Event1— Every time the workers with key knowledge went on vacation the key processes were stopped due to lack of vital knowledge about the operation. With this they realized the problem of lost knowledge that had affected their father wasn’t a future but a current one.
Active Looking
Event2— They started looking for ways to keep the information stored and eventually they decided on hiring a Note-taker to register the key information.
Deciding— They hired an engineer as a Note-taker because they thought it would be the best cost-friendly solution they have when evaluating the prices of the solutions.
Onboarding— The note taker wasn’t efficient because he lacked technical knowledge and couldn’t keep up.
Ongoing Use— The processes were still being compromised and dependent on the worker with the knowledge since the Note-taker couldn’t take the right notes so they are left unsatisfied.
Passive Looking
Event1— They had a dinner where Tiago was present and talked about our solution, after talking between them they became interested in what could be done with that solution and scheduled a meeting for Monday.
Active Looking
Event2— They had a meeting where they asked if certain things could be done and the areas where we could help their company.
Deciding— After more than one meeting they asked for a 2 year plan and also evaluated our price, they eventually decided to opt for us.
Onboarding—
Ongoing Use—
