🔍
RnDAO workspace
/
đŸ«
Collabberry
/
📣
Campaigns Overview
/
Where We Need to Go

Where We Need to Go

 
Where We Are
Collabberry has completed two phases of customer research: one pre-prototype and one post-launch. We’ve reached out to nearly 1,000 individuals and organizations across Web2 and Web3 ecosystems to test our value proposition and refine our approach. This effort has resulted in approximately 10 signups secured directly through sales calls, alongside one committed customer, myIRA.fund, an organization fully convinced that Collabberry solves their equity. Yonks approached us organically—a promising sign of market pull.
What We’ve Learned
Market Dynamics
  • Timing Mismatch: Companies are either too mature (equity structures already set) or too early (equity not yet a priority) to adopt Collabberry.
  • Cultural Barriers: In many cultures, equity is an unfamiliar or secondary concept compared to cash, limiting appeal.
  • Niche Environment: We operate in a specialized space, with competition from Web2 (e.g., Carta with 50,000 orgs, Cake Equity with 20,000) and Web3 tools (e.g., Coordinape with 200-500 orgs, Slicing Pie with similar reach). Legal complexities and founder reliance on custom solutions (like spreadsheets) further define this landscape.
 
User Behavior
  1. Procrastination as a Signal: When asked about onboarding delays, prospects often cite being “busy” and promise to engage “in two weeks.” This may indicate low desirability or perceived complexity in onboarding teams.
  1. Team Onboarding Resistance: Prospects hesitate to invite their teams—reasons remain unclear and require further exploration.
  1. Prototype Signups Misleading: Signups driven by personal requests (e.g., from me) skew our data and don’t reflect organic interest.
  1. DAO Challenges: DAOs grasp tokenization but struggle with onboarding due to collective decision-making hurdles.
  1. Added Complexity: Collabberry introduces complexity compared to no solution, and its success hinges on full team adoption—factors outside our control.
 
Product Feedback
  1. Opinionated Design: Not able to use HATS protocol for roles. Or monetary compensation can not be setup to be fixed
  1. Legal Relevance: Equity and tokenization raise legal questions that influence adoption.
 
Bright Spots
  1. Raving Fan: myIRA.fund, our first real customer, is a vocal advocate, proving Collabberry can deliver value.
  1. Hackathon Interest: Organizers from ETH Vienna, SumMeet, and BrightGov express curiosity, hinting at a potential entry point.
  1. Market Validation: Both Web2 and Web3 equity management tools serve thousands of organizations, confirming a viable market exists.
Where We Need to Go
  1. Solo User Value: Enable Collabberry to deliver an “aha” moment for a single user, reducing dependency on team buy-in.
  1. Team Incentives: Create compelling reasons for teams to join (e.g., make TeamPoints desirable)
  1. Valuation Insight: Explore methods to estimate the potential value of TeamPoints or equity, drawing parallels to traditional startup valuation models.
      2. Example (can be part of AI agreements wizard)
  1. Simple Equity Hook: Develop an intuitive feature to distribute equity or tokens, lowering the entry barrier.
    1. Bounty Platform: Build a lightweight bounty system like https://www.bountycaster.xyz/ to incentivize community participation + sharable over social media:
      • We add manually bounties based on customer needs to the page.
      • After completed bounties customer mints TeamPoints to bounty hunter.
      • Founders are motivated to onboard teams and enhance TeamPoints’ perceived value, unlocking sweat equity benefits.
 
🔍
RnDAO workspace
/
đŸ«
Collabberry
/
📣
Campaigns Overview
/
Where We Need to Go

Where We Need to Go

 
Where We Are
Collabberry has completed two phases of customer research: one pre-prototype and one post-launch. We’ve reached out to nearly 1,000 individuals and organizations across Web2 and Web3 ecosystems to test our value proposition and refine our approach. This effort has resulted in approximately 10 signups secured directly through sales calls, alongside one committed customer, myIRA.fund, an organization fully convinced that Collabberry solves their equity. Yonks approached us organically—a promising sign of market pull.
What We’ve Learned
Market Dynamics
  • Timing Mismatch: Companies are either too mature (equity structures already set) or too early (equity not yet a priority) to adopt Collabberry.
  • Cultural Barriers: In many cultures, equity is an unfamiliar or secondary concept compared to cash, limiting appeal.
  • Niche Environment: We operate in a specialized space, with competition from Web2 (e.g., Carta with 50,000 orgs, Cake Equity with 20,000) and Web3 tools (e.g., Coordinape with 200-500 orgs, Slicing Pie with similar reach). Legal complexities and founder reliance on custom solutions (like spreadsheets) further define this landscape.
 
User Behavior
  1. Procrastination as a Signal: When asked about onboarding delays, prospects often cite being “busy” and promise to engage “in two weeks.” This may indicate low desirability or perceived complexity in onboarding teams.
  1. Team Onboarding Resistance: Prospects hesitate to invite their teams—reasons remain unclear and require further exploration.
  1. Prototype Signups Misleading: Signups driven by personal requests (e.g., from me) skew our data and don’t reflect organic interest.
  1. DAO Challenges: DAOs grasp tokenization but struggle with onboarding due to collective decision-making hurdles.
  1. Added Complexity: Collabberry introduces complexity compared to no solution, and its success hinges on full team adoption—factors outside our control.
 
Product Feedback
  1. Opinionated Design: Not able to use HATS protocol for roles. Or monetary compensation can not be setup to be fixed
  1. Legal Relevance: Equity and tokenization raise legal questions that influence adoption.
 
Bright Spots
  1. Raving Fan: myIRA.fund, our first real customer, is a vocal advocate, proving Collabberry can deliver value.
  1. Hackathon Interest: Organizers from ETH Vienna, SumMeet, and BrightGov express curiosity, hinting at a potential entry point.
  1. Market Validation: Both Web2 and Web3 equity management tools serve thousands of organizations, confirming a viable market exists.
Where We Need to Go
  1. Solo User Value: Enable Collabberry to deliver an “aha” moment for a single user, reducing dependency on team buy-in.
  1. Team Incentives: Create compelling reasons for teams to join (e.g., make TeamPoints desirable)
  1. Valuation Insight: Explore methods to estimate the potential value of TeamPoints or equity, drawing parallels to traditional startup valuation models.
      2. Example (can be part of AI agreements wizard)
  1. Simple Equity Hook: Develop an intuitive feature to distribute equity or tokens, lowering the entry barrier.
    1. Bounty Platform: Build a lightweight bounty system like https://www.bountycaster.xyz/ to incentivize community participation + sharable over social media:
      • We add manually bounties based on customer needs to the page.
      • After completed bounties customer mints TeamPoints to bounty hunter.
      • Founders are motivated to onboard teams and enhance TeamPoints’ perceived value, unlocking sweat equity benefits.
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