DID User Research
Brief: IDconnector user research cycle 1
Initial Research Layout
Working Hub User Research
Research we need to do (Strategy)
Open Questions
What to study next
Today’s Problem Statement
I am ________________________________________
[a unique person with my context]
I am trying to _______________________________
[accomplish an important goal]
But __________________________
[I have this problem]
Because _______________________
[root cause]
Which makes me feel _______________________
[emotional effect]
Draft Problem Statements
Key insights from testing problems
Product Concepts
For the [customer] who …., [Product] is a …. that [improves this benefit] because
Draft product concepts
Defining the Product
Stories of Use
Open Questions
Big Picture Synthesis